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Great Big Story, Big Heads Mean Business: Welcome to Mascot School
produced by Cable News Network (CNN), in Great Big Story (Atlanta, GA: Cable News Network (CNN), 2018), 3 mins
In Japan, cartoon-like mascots are everywhere: at sporting events, shopping malls, even prisons. But how do they learn to behave like proper mascots? Enter Choko Oohira. She runs The Mascot Actor's School, one of the world's only mascot training academies. With character-driven sales netting some $16 billion dolla...
Sample
produced by Cable News Network (CNN), in Great Big Story (Atlanta, GA: Cable News Network (CNN), 2018), 3 mins
Description
In Japan, cartoon-like mascots are everywhere: at sporting events, shopping malls, even prisons. But how do they learn to behave like proper mascots? Enter Choko Oohira. She runs The Mascot Actor's School, one of the world's only mascot training academies. With character-driven sales netting some $16 billion dollars per year, mascots are not only big-headed, they're big business. This Great Big Story was made possible by Japan Airlines.
Field of Study
Art & Architecture
Content Type
Documentary
Contributor
Cable News Network (CNN)
Date Published / Released
2018
Publisher
Cable News Network (CNN)
Series
Great Big Story
Person Discussed
Oohira Choko
Copyright Message
Copyright © 2018 CNN Newsource Sales
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