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Southwest Airlines Act II: An Airline in Trouble?
written by Shirisha Regani, fl. 2005 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2004, originally published 2004), 14 page(s)
The case discusses the changes that occurred in Southwest's culture in the early-2000s and to what extent these changes were related to leadership. It also talks about the problems faced by Southwest, some of which were cultural and others external. The case concludes with an analysis of the reasons for the change...
Sample
written by Shirisha Regani, fl. 2005 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2004, originally published 2004), 14 page(s)
Description
The case discusses the changes that occurred in Southwest's culture in the early-2000s and to what extent these changes were related to leadership. It also talks about the problems faced by Southwest, some of which were cultural and others external. The case concludes with an analysis of the reasons for the changes that occurred at Southwest and whether the new CEO Gary Kelly would be able to change the culture for the better and replace Herb Kel...
The case discusses the changes that occurred in Southwest's culture in the early-2000s and to what extent these changes were related to leadership. It also talks about the problems faced by Southwest, some of which were cultural and others external. The case concludes with an analysis of the reasons for the changes that occurred at Southwest and whether the new CEO Gary Kelly would be able to change the culture for the better and replace Herb Kelleher at the airline.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Shirisha Regani, fl. 2005
Date Published / Released
2004
Publisher
IBS Center for Management Research
Person Discussed
Gary C. Kelly, fl. 1986, Herb Kelleher, 1931-
Topic / Theme
Organizational change, Transportation industry, Executives, Management, Scheduled Air Transportation, Management of Companies and Enterprises, Leadership and Management
Copyright Message
Copyright © 2004 by IBS Center for Management Research
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