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B&Q's Strategies in China
written by Ishani Chakraborty, fl. 2007 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2007, originally published 2007), 12 page(s)
The cases discusses UK-based home improvement retailer B&Q's foray into China. B&Q entered the Chinese market in the year 1999 by opening a store in Shanghai through a joint venture with Home Decorative Building Materials Limited, a Shanghai based property developer. At that time, the Do-it-Yourself (DIY) concept...
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written by Ishani Chakraborty, fl. 2007 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2007, originally published 2007), 12 page(s)
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The cases discusses UK-based home improvement retailer B&Q's foray into China. B&Q entered the Chinese market in the year 1999 by opening a store in Shanghai through a joint venture with Home Decorative Building Materials Limited, a Shanghai based property developer. At that time, the Do-it-Yourself (DIY) concept had not gained popularity in China. Overcoming the initial challenges, B&Q was able to establish itself firmly in the Chinese market. B...
The cases discusses UK-based home improvement retailer B&Q's foray into China. B&Q entered the Chinese market in the year 1999 by opening a store in Shanghai through a joint venture with Home Decorative Building Materials Limited, a Shanghai based property developer. At that time, the Do-it-Yourself (DIY) concept had not gained popularity in China. Overcoming the initial challenges, B&Q was able to establish itself firmly in the Chinese market. B&Q modified its stores to suit the Chinese consumers and introduced the concept of 'Buy-it-Yourself.' The company's growth coincided with the rapid infrastructural development in the country, and increased activity in the housing sector. The rapid growth of the Chinese home improvement industry led several leading international companies like IKEA to expand their operations in the country. By late 2006, B&Q faced stiff competition from foreign as well as local companies like OrientHome. The case examines the entry and expansion strategies of B&Q in China and how the company is positioned to face increasing competition in the Chinese home improvement industry.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Ishani Chakraborty, fl. 2007
Date Published / Released
2007
Publisher
IBS Center for Management Research
Topic / Theme
Business, Home management, Market competition, Building Material and Supplies Dealers, Foreign Market Entry Modes, Chinese
Copyright Message
Copyright © 2007 by IBS Center for Management Research
Organization Discussed
B&Q
Organization
B&Q, IBS Center for Management Research
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