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So What Do You Do All Day?, Episode 3
directed by Christopher Howells; composed by Chris Blackwell; produced by Sara Allen, fl. 1976, British Broadcasting Corporation; interview by Adrian Chiles, in So What Do You Do All Day? (London, England: BBC Worldwide, 2003), 49 mins
Karan Bilimoria's parents despaired when their son turned his back on a career in the city to set up an import/export business. However, after successfully cornering the market in polo mallets, he quickly hit upon another bright idea. Realizing that most lagers were too gassy to be enjoyed with a post-pub curry, h...
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directed by Christopher Howells; composed by Chris Blackwell; produced by Sara Allen, fl. 1976, British Broadcasting Corporation; interview by Adrian Chiles, in So What Do You Do All Day? (London, England: BBC Worldwide, 2003), 49 mins
Description
Karan Bilimoria's parents despaired when their son turned his back on a career in the city to set up an import/export business. However, after successfully cornering the market in polo mallets, he quickly hit upon another bright idea. Realizing that most lagers were too gassy to be enjoyed with a post-pub curry, he developed a smoother alternative: Cobra Beer. The drink has proved a runaway success in England, but will it prove as popular in Indi...
Karan Bilimoria's parents despaired when their son turned his back on a career in the city to set up an import/export business. However, after successfully cornering the market in polo mallets, he quickly hit upon another bright idea. Realizing that most lagers were too gassy to be enjoyed with a post-pub curry, he developed a smoother alternative: Cobra Beer. The drink has proved a runaway success in England, but will it prove as popular in India? So What Do You Do All Day? shadows Bilimoria as he takes his beverage to Delhi.
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Field of Study
Business & Economics
Content Type
Documentary
Contributor
Sara Allen, fl. 1976, British Broadcasting Corporation
Author / Creator
Chris Blackwell, Christopher Howells, Adrian Chiles
Date Published / Released
2003
Publisher
BBC Worldwide
Series
So What Do You Do All Day?
Person Discussed
Karan Bilimoria
Topic / Theme
Business occupations, Food industry, Management of Companies and Enterprises, Beverage Manufacturing, Business & Economics
Copyright Message
Copyright © 2003 BBC Worldwide
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