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Bel Brand: The Laughing Cow Challenge
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written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s posi...
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written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
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China: Preparing for Dangerous Storms, Episode 2, China's Quest For Self-Sufficiency
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produced by Pearl Forss, fl. 2021, CNA (TV network), in China: Preparing for Dangerous Storms, Episode 2 (Singapore: Mediacorp TV Singapore, 2023), 47 mins
President Xi has asked China to “prepare for Dangerous Storms”, and so the country is working towards greater technological independence, amidst an ongoing semiconductor war with the U.S. China is also working towards greater energy self-sufficiency, ramping up its nuclear energy, and green energy infrastructu...
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produced by Pearl Forss, fl. 2021, CNA (TV network), in China: Preparing for Dangerous Storms, Episode 2 (Singapore: Mediacorp TV Singapore, 2023), 47 mins
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CNN Specials, Think Big
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presented by John Defterios, 1961-; produced by Cable News Network (CNN), in CNN Specials (Atlanta, GA: Cable News Network (CNN), 2021), 23 mins
Meet six of the disruptors, mavericks and pioneers in Dubai that are creating, innovating and, above all, thinking big.
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presented by John Defterios, 1961-; produced by Cable News Network (CNN), in CNN Specials (Atlanta, GA: Cable News Network (CNN), 2021), 23 mins
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Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks
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written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on ener...
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written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
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Connecting Africa, Episode 18, Food and Agriculture Industry
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in Connecting Africa, Episode 18 (Atlanta, GA: Cable News Network (CNN), 2022), 22 mins
With the implementation of the African Continental Free Trade Area, Africa’s food and agriculture sector could grow up to $1 trillion by 2030.
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in Connecting Africa, Episode 18 (Atlanta, GA: Cable News Network (CNN), 2022), 22 mins
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Dairy Queen Plans to Enter Manhattan
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produced by Bloomberg L. P.; interview by Deirdre Bolton, fl. 1999-2013 (New York, NY: Bloomberg L. P., 2012), 3 mins
Dairy Queen CEO John Gainor talks about his company's plans to enter the Manhattan market and what it's like being owned by Warren Buffett's Berkshire Hathaway. He speaks on Bloomberg Television's 'Money Moves.'
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produced by Bloomberg L. P.; interview by Deirdre Bolton, fl. 1999-2013 (New York, NY: Bloomberg L. P., 2012), 3 mins
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Fair Planet, Episode 2, Grain of Fair Trade
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directed by Noël Mamère, 1948- and Jean-Michel Vennemani; produced by France 5 and Compagnie des Phares et Balises, in Fair Planet, Episode 2 (Montréal, QC: CinéFête, 2005), 1 hour 4 mins
More than 20 million people in Latin America, Africa and Asia earn their living from the production and processing of coffee. However, price fluctuations and the eating-away of profit margins has a dramatic effect on small-scale producers. In Cauca, one of the poorest regions of Colombia, 70% of small-scale farmer...
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directed by Noël Mamère, 1948- and Jean-Michel Vennemani; produced by France 5 and Compagnie des Phares et Balises, in Fair Planet, Episode 2 (Montréal, QC: CinéFête, 2005), 1 hour 4 mins
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Food War
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directed by Mario Desmarais; produced by Mario Desmarais, Arts et Images Productions (Montréal, QC: CinéFête, 2008), 52 mins
Is there anything more fundamental to our survival than food? Even though world food production could easily provide food to all on earth, more than 30 million people die from starvation each year. In addition, within 25 years, factors such diminishing resources, pollution and overpopulation will increase the dema...
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directed by Mario Desmarais; produced by Mario Desmarais, Arts et Images Productions (Montréal, QC: CinéFête, 2008), 52 mins
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Hidden Protectionism or Legitimate Concern? The U.S.-EU Beef Hormone Dispute
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written by Roy C. Nelson, fl. 2013 (Glendale, AZ: Thunderbird Global School of Management, 2013, originally published 2013), 6 page(s)
The U.S. made a deal with the EU to drop its trade dispute in the WTO over the EU’s ban on hormone-treated beef. In return for the U.S. ending the WTO case and dropping its retaliatory tariffs on selected EU products, the EU would increase its imports of non-hormone-treated beef from the U.S. While the 14 beef p...
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written by Roy C. Nelson, fl. 2013 (Glendale, AZ: Thunderbird Global School of Management, 2013, originally published 2013), 6 page(s)
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International Pizza House in Brazil
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written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2001, originally published 2001), 10 page(s)
This case centers on the decisions a key executive must make to restore the image and profitability of his multinational pizza franchise in Porto Alegre, Brazil. The case contains information on franchising in Brazil and background information on both the franchiser and franchisee (disguised). In addition, the stu...
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written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2001, originally published 2001), 10 page(s)
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