Browse Titles - 16 results

CHAPTER 36: Paul Zane Pilzer: God Wants You to Be Rich: 1995
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written by Tom Butler-Bowdon, 1967-; in 50 Prosperity Classics: Attract It, Create It, Manage It, Share It (London, England: Nicholas Brealey Publishing, 2008, originally published 2008), 214-217
written by Tom Butler-Bowdon, 1967-; in 50 Prosperity Classics: Attract It, Create It, Manage It, Share It (London, England: Nicholas Brealey Publishing, 2008, originally published 2008), 214-217
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Bel Brand: The Laughing Cow Challenge
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written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s posi...
written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
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Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks
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written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on ener...
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
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Letter Ruling: Dec. 4, 1998
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written by Daniel F. Sweeney, fl. 1992, Thompson Information Services (1998), in DOL Administrative Letter Rulings, Wage and Hour Division (Bethesda, MD: Thompson Information Services, 2014, originally published 1998), 2 page(s)
Letter from DOL Administrative Letter Rulings, Wage and Hour Division.
written by Daniel F. Sweeney, fl. 1992, Thompson Information Services (1998), in DOL Administrative Letter Rulings, Wage and Hour Division (Bethesda, MD: Thompson Information Services, 2014, originally published 1998), 2 page(s)
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Greenpeace, Nestlé, and the Palm Oil Controversy: Social Media Driving Change? (ABRIDGED)
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written by Amrit Chaudhari (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 14 page(s)
One of the world's largest food processing companies, Nestle SA, found itself mired in a public relations nightmare in 2010 when the environmental protection group Greenpeace International held that the company's chocolate confectionery brand Kit Kat contained palm oil, whose production was leading to the destruct...
written by Amrit Chaudhari (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 14 page(s)
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Hidden Protectionism or Legitimate Concern? The U.S.-EU Beef Hormone Dispute
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written by Roy C. Nelson, fl. 2013 (Glendale, AZ: Thunderbird Global School of Management, 2013, originally published 2013), 6 page(s)
The U.S. made a deal with the EU to drop its trade dispute in the WTO over the EU’s ban on hormone-treated beef. In return for the U.S. ending the WTO case and dropping its retaliatory tariffs on selected EU products, the EU would increase its imports of non-hormone-treated beef from the U.S. While the 14 beef p...
written by Roy C. Nelson, fl. 2013 (Glendale, AZ: Thunderbird Global School of Management, 2013, originally published 2013), 6 page(s)
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International Pizza House in Brazil
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written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2001, originally published 2001), 10 page(s)
This case centers on the decisions a key executive must make to restore the image and profitability of his multinational pizza franchise in Porto Alegre, Brazil. The case contains information on franchising in Brazil and background information on both the franchiser and franchisee (disguised). In addition, the stu...
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2001, originally published 2001), 10 page(s)
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Kenny Rogers Roasters in China
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written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1996, originally published 1996), 15 page(s)
Kenny Rogers Roasters (KRR) in China series consists of two cases. The Kenny Rogers Roasters in China (A) case documents the efforts of a U.S.-based fast food chain to penetrate the Chinese market in the mid-1990s. The cases focus on Tony Wang, president of Franchise Investment Corporation of Asia (FICA), as he ev...
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1996, originally published 1996), 15 page(s)
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Kraft's Takeover of Cadbury
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written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 25 page(s)
This case deals with the hostile takeover of UK-based Cadbury Plc (Cadbury) by the US-based Kraft Foods (Kraft). The final takeover price was £11.9 billion (US$19.7 billion). Cadbury was the world's second largest confectionery company. It had established a strong presence in emerging markets and globally held th...
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 25 page(s)
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McDonald's Adventure in the Hotel Industry
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written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their st...
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
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