Browse Titles - 16 results
CHAPTER 36: Paul Zane Pilzer: God Wants You to Be Rich: 1995
written by Tom Butler-Bowdon, 1967-; in 50 Prosperity Classics: Attract It, Create It, Manage It, Share It (London, England: Nicholas Brealey Publishing, 2008, originally published 2008), 214-217
Sample
written by Tom Butler-Bowdon, 1967-; in 50 Prosperity Classics: Attract It, Create It, Manage It, Share It (London, England: Nicholas Brealey Publishing, 2008, originally published 2008), 214-217
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Tom Butler-Bowdon, 1967-
Date Published / Released
2008
Publisher
Nicholas Brealey Publishing
Topic / Theme
Affluence, Whaling, Religious beliefs, Technology, Management of Companies and Enterprises
Copyright Message
Copyright © Tom Butler-Bowdon 2008 All Rights Reserved. Used with permission from Nicholas Brealey Publishing
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Bel Brand: The Laughing Cow Challenge
written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s posi...
Sample
written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
Description
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s position, the South Beach Craze, an environmental factor, is dwindling and is not sustainable. Second, the brand was receiving pressure fro...
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s position, the South Beach Craze, an environmental factor, is dwindling and is not sustainable. Second, the brand was receiving pressure from global stakeholders to try to unify the positioning in the US with the global brand positioning. These are both challenges that were faced by the marketing team and raised in the case.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Derek D. Rucker, fl. 2010
Date Published / Released
2012
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Market competition, Organizational change, Branding (Marketing), Food industry, Management of Companies and Enterprises, Global Segmentation/Targeting/Positioning Issues
Copyright Message
Copyright © 2012 by the Kellogg School of Management at Northwestern University
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Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on ener...
Sample
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
Description
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest contr...
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest control from the upstart brands that originated them, Amatil was targeting the retail context where young people congregated and formed their preferences—in pubs, nightclubs, healthclubs, and sporting events. This international case explores the challenges encountered when a mature company with considerable distribution assets, well-honed systems, and entrenched operating procedures attempts to sell into an underserved retail channel with requirements quite unlike those of the company’s mainstream buyers. How does it attract market interest? How does it develop new routes-to-market without undercutting the cost efficiencies and delivery value that have earned it dominant position elsewhere? How does it win over what could be its core customers of the future without alienating today’s faithful? These are just some of the questions that Amatil management was determined to solve.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Richard E. Wilson, fl. 2009
Date Published / Released
2009
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Innovation and invention, Organizational change, International trade, Bottling companies, Beverages, Management of Companies and Enterprises, Global Distribution Issues
Copyright Message
Copyright © 2009 by the Kellogg School of Management at Northwestern University
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Letter Ruling: Dec. 4, 1998
written by Daniel F. Sweeney, fl. 1992, Thompson Information Services (1998), in DOL Administrative Letter Rulings, Wage and Hour Division (Bethesda, MD: Thompson Information Services, 2014, originally published 1998), 2 page(s)
Letter from DOL Administrative Letter Rulings, Wage and Hour Division.
Sample
written by Daniel F. Sweeney, fl. 1992, Thompson Information Services (1998), in DOL Administrative Letter Rulings, Wage and Hour Division (Bethesda, MD: Thompson Information Services, 2014, originally published 1998), 2 page(s)
Description
Letter from DOL Administrative Letter Rulings, Wage and Hour Division.
Date Written / Recorded
1998
Field of Study
Business & Economics
Content Type
Government/institutional document, Letter
Author / Creator
Daniel F. Sweeney, fl. 1992, Thompson Information Services
Date Published / Released
1998, 2014
Publisher
Thompson Information Services
Series
DOL Administrative Letter Rulings, Wage and Hour Division
Topic / Theme
Bottling companies, Wages and salaries, Labor laws, Beverage Manufacturing, Executive, Legislative, and Other General Government Support, Management of Companies and Enterprises, Employment Laws
Copyright Message
Copyright © 2014 by Thompson Information Services. All rights reserved.
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Greenpeace, Nestlé, and the Palm Oil Controversy: Social Media Driving Change? (ABRIDGED)
written by Amrit Chaudhari (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 14 page(s)
One of the world's largest food processing companies, Nestle SA, found itself mired in a public relations nightmare in 2010 when the environmental protection group Greenpeace International held that the company's chocolate confectionery brand Kit Kat contained palm oil, whose production was leading to the destruct...
Sample
written by Amrit Chaudhari (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 14 page(s)
Description
One of the world's largest food processing companies, Nestle SA, found itself mired in a public relations nightmare in 2010 when the environmental protection group Greenpeace International held that the company's chocolate confectionery brand Kit Kat contained palm oil, whose production was leading to the destruction of rainforests. Palm oil has a range of uses and is principally grown in Indonesia. However, the expansion of palm oil cultivation...
One of the world's largest food processing companies, Nestle SA, found itself mired in a public relations nightmare in 2010 when the environmental protection group Greenpeace International held that the company's chocolate confectionery brand Kit Kat contained palm oil, whose production was leading to the destruction of rainforests. Palm oil has a range of uses and is principally grown in Indonesia. However, the expansion of palm oil cultivation came at the cost of destruction of rainforests, which were a home to the primate species orangutans. Besides, the clearing of rainforests contributed to greenhouse gas emissions, leading to global warming. Greenpeace put pressure on Nestle to discontinue buying palm oil from its supplier Sinar Mas Group, which was alleged to have been involved in illegal rainforest clearance in Indonesia. The social media campaign included a provocative video combined with a massive online protest on the Nestle Facebook page. This forced Nestle to clarify its stance on palm oil and create a timetable for cleaning up its palm oil supply chain. Daniela Montalto (Montalto), Forest Campaign Head at Greenpeace, 'We had been asking Nestle to stop buying products from rainforest destruction for two years before we launched our campaign. Nestle cracked within just two months because the overwhelming public response made the company listen.' With this many analyst wondered whether social media had come of age and had demonstrated its value in fostering change.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Amrit Chaudhari
Date Published / Released
2012
Publisher
IBS Center for Management Research
Topic / Theme
Food industry, Corporate responsibility, Rainforests, Public relations, Social media, Food Manufacturing, Organizational Development
Copyright Message
Copyright © 2012 by IBS Center for Management Research
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Hidden Protectionism or Legitimate Concern? The U.S.-EU Beef Hormone Dispute
written by Roy C. Nelson, fl. 2013 (Glendale, AZ: Thunderbird Global School of Management, 2013, originally published 2013), 6 page(s)
The U.S. made a deal with the EU to drop its trade dispute in the WTO over the EU’s ban on hormone-treated beef. In return for the U.S. ending the WTO case and dropping its retaliatory tariffs on selected EU products, the EU would increase its imports of non-hormone-treated beef from the U.S. While the 14 beef p...
Sample
written by Roy C. Nelson, fl. 2013 (Glendale, AZ: Thunderbird Global School of Management, 2013, originally published 2013), 6 page(s)
Description
The U.S. made a deal with the EU to drop its trade dispute in the WTO over the EU’s ban on hormone-treated beef. In return for the U.S. ending the WTO case and dropping its retaliatory tariffs on selected EU products, the EU would increase its imports of non-hormone-treated beef from the U.S. While the 14 beef producers who participated in the U.S. Department of Agriculture’s non-hormone-treated cattle (NHTC) program were pleased, the bulk of...
The U.S. made a deal with the EU to drop its trade dispute in the WTO over the EU’s ban on hormone-treated beef. In return for the U.S. ending the WTO case and dropping its retaliatory tariffs on selected EU products, the EU would increase its imports of non-hormone-treated beef from the U.S. While the 14 beef producers who participated in the U.S. Department of Agriculture’s non-hormone-treated cattle (NHTC) program were pleased, the bulk of the U.S. beef industry, almost all of which uses growth hormones in its production processes, would not benefit from this deal.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Roy C. Nelson, fl. 2013
Date Published / Released
2013
Publisher
Thunderbird Global School of Management
Topic / Theme
Regulations, International trade, Political debates, Food industry, Management of Companies and Enterprises, Regional Trade Blocs
Copyright Message
Copyright © 2013 by the Thunderbird Global School of Management. All Rights Reserved.
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International Pizza House in Brazil
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2001, originally published 2001), 10 page(s)
This case centers on the decisions a key executive must make to restore the image and profitability of his multinational pizza franchise in Porto Alegre, Brazil. The case contains information on franchising in Brazil and background information on both the franchiser and franchisee (disguised). In addition, the stu...
Sample
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2001, originally published 2001), 10 page(s)
Description
This case centers on the decisions a key executive must make to restore the image and profitability of his multinational pizza franchise in Porto Alegre, Brazil. The case contains information on franchising in Brazil and background information on both the franchiser and franchisee (disguised). In addition, the student is given information about Brazil
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Thunderbird Global School of Management
Date Published / Released
2001
Publisher
Thunderbird Global School of Management
Topic / Theme
Organizational change, Organizational behavior, International trade, Economic conditions, Food industry, Management of Companies and Enterprises, Global Marketing Management, Standardization/Adaptation Issues
Copyright Message
Copyright © 2001 by the Thunderbird Global School of Management. All Rights Reserved.
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Kenny Rogers Roasters in China
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1996, originally published 1996), 15 page(s)
Kenny Rogers Roasters (KRR) in China series consists of two cases. The Kenny Rogers Roasters in China (A) case documents the efforts of a U.S.-based fast food chain to penetrate the Chinese market in the mid-1990s. The cases focus on Tony Wang, president of Franchise Investment Corporation of Asia (FICA), as he ev...
Sample
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1996, originally published 1996), 15 page(s)
Description
Kenny Rogers Roasters (KRR) in China series consists of two cases. The Kenny Rogers Roasters in China (A) case documents the efforts of a U.S.-based fast food chain to penetrate the Chinese market in the mid-1990s. The cases focus on Tony Wang, president of Franchise Investment Corporation of Asia (FICA), as he evaluates the market potential for KRR in China and selects a joint venture partner for the first restaurant. The accompanying KRR in Chi...
Kenny Rogers Roasters (KRR) in China series consists of two cases. The Kenny Rogers Roasters in China (A) case documents the efforts of a U.S.-based fast food chain to penetrate the Chinese market in the mid-1990s. The cases focus on Tony Wang, president of Franchise Investment Corporation of Asia (FICA), as he evaluates the market potential for KRR in China and selects a joint venture partner for the first restaurant. The accompanying KRR in China (B) case focuses on site selection issues which are at the heart of Tony Wang's ambitions for the restaurant chain in China. Both the (A) and (B) cases can be taught together in a single 90 minute class.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Thunderbird Global School of Management
Date Published / Released
1996
Publisher
Thunderbird Global School of Management
Topic / Theme
Retail franchises, Organizational change, Food industry, International trade, Management of Companies and Enterprises, Joint ventures and Strategic Alliances
Copyright Message
Copyright © 1996 by the Thunderbird Global School of Management. All Rights Reserved.
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Kraft's Takeover of Cadbury
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 25 page(s)
This case deals with the hostile takeover of UK-based Cadbury Plc (Cadbury) by the US-based Kraft Foods (Kraft). The final takeover price was £11.9 billion (US$19.7 billion). Cadbury was the world's second largest confectionery company. It had established a strong presence in emerging markets and globally held th...
Sample
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 25 page(s)
Description
This case deals with the hostile takeover of UK-based Cadbury Plc (Cadbury) by the US-based Kraft Foods (Kraft). The final takeover price was £11.9 billion (US$19.7 billion). Cadbury was the world's second largest confectionery company. It had established a strong presence in emerging markets and globally held the sixth position in the chocolates market. Cadbury had been facing a financial crisis over the previous few years and the revenue of th...
This case deals with the hostile takeover of UK-based Cadbury Plc (Cadbury) by the US-based Kraft Foods (Kraft). The final takeover price was £11.9 billion (US$19.7 billion). Cadbury was the world's second largest confectionery company. It had established a strong presence in emerging markets and globally held the sixth position in the chocolates market. Cadbury had been facing a financial crisis over the previous few years and the revenue of the company had declined. In early 2010, Cadbury was finally acquired by Kraft which felt that there were a lot of synergies in this acquisition. But one year after the deal, with Cadbury failing to meet Kraft's top line growth objectives and the company being behind in its debt reduction plans, industry observers were beginning to question whether Kraft's strategy of acquiring Cadbury was a wise one.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Syeda Maseeha Qumer, fl. 2008
Date Published / Released
2012
Publisher
IBS Center for Management Research
Topic / Theme
Management, Business enterprises, Food industry, Food Manufacturing, Global Marketing Management, Standardization/Adaptation Issues
Copyright Message
Copyright © 2011 by IBS Center for Management Research
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McDonald's Adventure in the Hotel Industry
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their st...
Sample
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
Description
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their stays in the Golden Arch Hotels. Most seemed to agree, however, that the four-star rating didn't seem to match with McDonald's image.
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Stefan Michel, fl. 2005
Date Published / Released
2005
Publisher
Thunderbird Global School of Management
Topic / Theme
Hotels and inns, Market competition, Food industry, Organizational change, International trade, Management of Companies and Enterprises, Global Product/Service Issues
Copyright Message
Copyright © 2005 by the Thunderbird Global School of Management. All Rights Reserved.
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