Browse Titles - 6 results

Hidden Protectionism or Legitimate Concern? The U.S.-EU Beef Hormone Dispute
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written by Roy C. Nelson, fl. 2013 (Glendale, AZ: Thunderbird Global School of Management, 2013, originally published 2013), 6 page(s)
The U.S. made a deal with the EU to drop its trade dispute in the WTO over the EU’s ban on hormone-treated beef. In return for the U.S. ending the WTO case and dropping its retaliatory tariffs on selected EU products, the EU would increase its imports of non-hormone-treated beef from the U.S. While the 14 beef p...
written by Roy C. Nelson, fl. 2013 (Glendale, AZ: Thunderbird Global School of Management, 2013, originally published 2013), 6 page(s)
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International Pizza House in Brazil
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written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2001, originally published 2001), 10 page(s)
This case centers on the decisions a key executive must make to restore the image and profitability of his multinational pizza franchise in Porto Alegre, Brazil. The case contains information on franchising in Brazil and background information on both the franchiser and franchisee (disguised). In addition, the stu...
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2001, originally published 2001), 10 page(s)
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Kenny Rogers Roasters in China
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written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1996, originally published 1996), 15 page(s)
Kenny Rogers Roasters (KRR) in China series consists of two cases. The Kenny Rogers Roasters in China (A) case documents the efforts of a U.S.-based fast food chain to penetrate the Chinese market in the mid-1990s. The cases focus on Tony Wang, president of Franchise Investment Corporation of Asia (FICA), as he ev...
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1996, originally published 1996), 15 page(s)
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McDonald's Adventure in the Hotel Industry
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written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their st...
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
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McDonald's in India
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written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)
McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people...
written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)
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Wendy's Franchising In Argentina
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written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1998, originally published 1998), 12 page(s)
The Rio Tinto Group has been a leader in implementation of sustainable development in the mining industry. During Sir Robert Wilson's 30+-year Rio Tinto career, the company evolved from taking a reactive response to external stakeholder criticism to a proactive position to help the mining industry, and industry in...
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1998, originally published 1998), 12 page(s)
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