Browse Titles - 81 results
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CHAPTER 36: Paul Zane Pilzer: God Wants You to Be Rich: 1995
written by Tom Butler-Bowdon, 1967-; in 50 Prosperity Classics: Attract It, Create It, Manage It, Share It (London, England: Nicholas Brealey Publishing, 2008, originally published 2008), 214-217
Sample
written by Tom Butler-Bowdon, 1967-; in 50 Prosperity Classics: Attract It, Create It, Manage It, Share It (London, England: Nicholas Brealey Publishing, 2008, originally published 2008), 214-217
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Tom Butler-Bowdon, 1967-
Date Published / Released
2008
Publisher
Nicholas Brealey Publishing
Topic / Theme
Affluence, Whaling, Religious beliefs, Technology, Management of Companies and Enterprises
Copyright Message
Copyright © Tom Butler-Bowdon 2008 All Rights Reserved. Used with permission from Nicholas Brealey Publishing
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Amazon May Be Taking Over the World
produced by Bloomberg L. P.; interview by Tom Keene, 1952- and Trish Regan, 1977- (New York, NY: Bloomberg L. P., 2013), 5 mins
Brad Stone from Bloomberg Business Week and Omair Chaudhry, Keeneonthemarket.com Independent Trader, discuss Amazon's entry into the grocery business on Bloomberg Television.
Sample
produced by Bloomberg L. P.; interview by Tom Keene, 1952- and Trish Regan, 1977- (New York, NY: Bloomberg L. P., 2013), 5 mins
Description
Brad Stone from Bloomberg Business Week and Omair Chaudhry, Keeneonthemarket.com Independent Trader, discuss Amazon's entry into the grocery business on Bloomberg Television.
Field of Study
Business & Economics
Content Type
Interview
Contributor
Bloomberg L. P.
Author / Creator
Tom Keene, 1952-, Trish Regan, 1977-
Date Published / Released
2013
Publisher
Bloomberg L. P.
Topic / Theme
Online selling, Food industry, Retail Trade
Copyright Message
Copyright © 2013 by Bloomberg LP
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America's Best: Their Stories, Their Ways, Ruiz Foods
produced by TeleTime Video, in America's Best: Their Stories, Their Ways (Lynbrook, NY: TeleTime Video, 2013), 10 mins
Ruiz Foods co-founder Fred Ruiz explains how he grew Ruiz Foods from a family business into the largest seller of frozen Mexican foods in the US.
Sample
produced by TeleTime Video, in America's Best: Their Stories, Their Ways (Lynbrook, NY: TeleTime Video, 2013), 10 mins
Description
Ruiz Foods co-founder Fred Ruiz explains how he grew Ruiz Foods from a family business into the largest seller of frozen Mexican foods in the US.
Field of Study
Business & Economics
Content Type
Interview
Contributor
TeleTime Video
Date Published / Released
2013
Publisher
TeleTime Video
Series
America's Best: Their Stories, Their Ways
Speaker / Narrator
Fred Ruiz, fl. 2013
Person Discussed
Fred Ruiz, fl. 2013
Topic / Theme
Food industry, Entrepreneurship, Small business, Early 21st Century United States (2001– )
Copyright Message
Copyright © 2013 byTeletime Video Productions
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Bel Brand: The Laughing Cow Challenge
written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s posi...
Sample
written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
Description
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s position, the South Beach Craze, an environmental factor, is dwindling and is not sustainable. Second, the brand was receiving pressure fro...
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s position, the South Beach Craze, an environmental factor, is dwindling and is not sustainable. Second, the brand was receiving pressure from global stakeholders to try to unify the positioning in the US with the global brand positioning. These are both challenges that were faced by the marketing team and raised in the case.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Derek D. Rucker, fl. 2010
Date Published / Released
2012
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Market competition, Organizational change, Branding (Marketing), Food industry, Management of Companies and Enterprises, Global Segmentation/Targeting/Positioning Issues
Copyright Message
Copyright © 2012 by the Kellogg School of Management at Northwestern University
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Betting the Farm
directed by Jason Mann, fl. 2010 and Cecily Pingree, fl. 2006; produced by Jason Mann, fl. 2010 and Cecily Pingree, fl. 2006, Pull start pictures (Los Angeles, CA: FilmHub, 2012), 1 hour 24 mins
A group of Maine dairy farmers band together to launch a milk company. Will their gamble keep them in business, or lead to catastrophe?
Sample
directed by Jason Mann, fl. 2010 and Cecily Pingree, fl. 2006; produced by Jason Mann, fl. 2010 and Cecily Pingree, fl. 2006, Pull start pictures (Los Angeles, CA: FilmHub, 2012), 1 hour 24 mins
Description
A group of Maine dairy farmers band together to launch a milk company. Will their gamble keep them in business, or lead to catastrophe?
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Jason Mann, fl. 2010, Cecily Pingree, fl. 2006, Pull start pictures
Author / Creator
Jason Mann, fl. 2010, Cecily Pingree, fl. 2006
Date Published / Released
2012
Publisher
FilmHub
Topic / Theme
Food industry, Business enterprises, Cattle, Farmers' markets, Farmers, Dairy farms, Milk
Copyright Message
Copyright © 2012 Pull-Start Pictures
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The Big Business Behind America's Love for Hot Dogs
presented by Scarlet Fu, 1972-, Tom Keene, 1952- and Alix Steel, fl. 2012; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 4 mins
Janet Riley, president of National Hot Dog & Sausage Council, discusses the hot dog industry as the 2012 drought impacts prices and the expanded choices available to consumers as the July 4th holiday approaches. She speaks on Bloomberg Television's 'Bloomberg Surveillance.'
Sample
presented by Scarlet Fu, 1972-, Tom Keene, 1952- and Alix Steel, fl. 2012; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 4 mins
Description
Janet Riley, president of National Hot Dog & Sausage Council, discusses the hot dog industry as the 2012 drought impacts prices and the expanded choices available to consumers as the July 4th holiday approaches. She speaks on Bloomberg Television's 'Bloomberg Surveillance.'
Field of Study
Business & Economics
Content Type
News story, Interview
Contributor
Bloomberg L. P.
Author / Creator
Scarlet Fu, 1972-, Tom Keene, 1952-, Alix Steel, fl. 2012
Date Published / Released
2013-07-02
Publisher
Bloomberg L. P.
Topic / Theme
Diet and food, Marketing and advertising, Consumers, Meats and poultry, Pricing, Food industry, Food Manufacturing, Animal Slaughtering and Processing
Copyright Message
Copyright © 2013 by Bloomberg LP
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Biography, Milton Hershey: The Chocolate King
directed by Don Horan, 1927-1996; produced by Sammy Jackson, fl. 1985, in Biography (New York, NY: A&E Television Networks, 1995), 52 mins
Milton Hershey was born in a Pennsylvania farmhouse and completed only the fourth grade before he was put to work as a printer's apprentice. But by the age of 18, Milton had discovered his unique calling: He would manufacture delicious, affordable confections. With a combination of ingenuity and persistence, he bu...
Sample
directed by Don Horan, 1927-1996; produced by Sammy Jackson, fl. 1985, in Biography (New York, NY: A&E Television Networks, 1995), 52 mins
Description
Milton Hershey was born in a Pennsylvania farmhouse and completed only the fourth grade before he was put to work as a printer's apprentice. But by the age of 18, Milton had discovered his unique calling: He would manufacture delicious, affordable confections. With a combination of ingenuity and persistence, he built his Hershey Chocolate Company into a bustling enterprise for himself and his workers an empire with a bank, department store, park,...
Milton Hershey was born in a Pennsylvania farmhouse and completed only the fourth grade before he was put to work as a printer's apprentice. But by the age of 18, Milton had discovered his unique calling: He would manufacture delicious, affordable confections. With a combination of ingenuity and persistence, he built his Hershey Chocolate Company into a bustling enterprise for himself and his workers an empire with a bank, department store, park, churches, golf courses, a zoo, even a trolley system. Join BIOGRAPHY for the inspiring life story of the man who dared to offer his employees dignity and prosperity, and made himself wildly rich in the process.
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Field of Study
Business & Economics
Content Type
Documentary
Contributor
Sammy Jackson, fl. 1985, Jack Perkins, 1933-
Author / Creator
Don Horan, 1927-1996
Date Published / Released
1995
Publisher
A&E Television Networks
Series
Biography
Speaker / Narrator
Jack Perkins, 1933-
Person Discussed
Milton Hershey, 1857-1945
Topic / Theme
Food industry, Sugar and Confectionery Product Manufacturing, Business & Economics, The Gilded Age & Progressive Era (1876–1913), Industrialization and Western Global Hegemony (1750–1914)
Copyright Message
Copyright © 2011. Used by permission of A&E Television.
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Biography, The Kellogg Brothers: Corn Flake Kings
produced by Molly Thompson, in Biography (New York, NY: A&E Television Networks, 1995), 46 mins
They may have collaborated on the cornflake, but the Kellogg brothers could not have been less alike. One was an eccentric crusader for health, the other a shrewd businessman. John Harvey Kellogg and his younger brother Will Keith played out one of the most dramatic and bitter family feuds in American history, yet...
Sample
produced by Molly Thompson, in Biography (New York, NY: A&E Television Networks, 1995), 46 mins
Description
They may have collaborated on the cornflake, but the Kellogg brothers could not have been less alike. One was an eccentric crusader for health, the other a shrewd businessman. John Harvey Kellogg and his younger brother Will Keith played out one of the most dramatic and bitter family feuds in American history, yet before their split, they were partners for 20 years. BIOGRAPHY® paints a detailed portrait of the Kellogg brothers, drawing on extens...
They may have collaborated on the cornflake, but the Kellogg brothers could not have been less alike. One was an eccentric crusader for health, the other a shrewd businessman. John Harvey Kellogg and his younger brother Will Keith played out one of the most dramatic and bitter family feuds in American history, yet before their split, they were partners for 20 years. BIOGRAPHY® paints a detailed portrait of the Kellogg brothers, drawing on extensive original footage and commentary from family members and historians. Witness the feud that drove the brothers apart and watch Will Keith turn their humble invention into the cornerstone of one of the most successful companies in the world.From the first corn flake to their 10-year legal battle, THE KELLOGG BROTHERS: CORN FLAKE KINGS presents the tumultuous story of the men who revolutionized America's breakfast.
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Field of Study
Business & Economics
Content Type
Documentary
Contributor
Molly Thompson, Jack Perkins, 1933-
Date Published / Released
1995
Publisher
A&E Television Networks
Series
Biography
Speaker / Narrator
Jack Perkins, 1933-
Person Discussed
Will Keith Kellogg, 1860-1951, John Harvey Kellogg, 1852-1943
Topic / Theme
Food industry, Foods, Health, Philanthropy, Breakfast cereals, Food Manufacturing, Business & Economics, The Gilded Age & Progressive Era (1876–1913), Industrialization and Western Global Hegemony (1750–1914)
Copyright Message
Copyright © 2011. Used by permission of A&E Television.
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Biography, Dave Thomas: Made to Order
in Biography (New York, NY: A&E Television Networks, 1998), 47 mins
Story of the lovable guy behind the Wendy's fast-food empire. He began with Kentucky Fried Chicken and invented the famous bucket of chicken with Colonel Sander's face on it. After leaving KFC, he started in Wendy's commercials in 1989--the first of 500 thus far.
Sample
in Biography (New York, NY: A&E Television Networks, 1998), 47 mins
Description
Story of the lovable guy behind the Wendy's fast-food empire. He began with Kentucky Fried Chicken and invented the famous bucket of chicken with Colonel Sander's face on it. After leaving KFC, he started in Wendy's commercials in 1989--the first of 500 thus far.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Jack Perkins, 1933-
Date Published / Released
1998
Publisher
A&E Television Networks
Series
Biography
Speaker / Narrator
Jack Perkins, 1933-
Person Discussed
Dave Thomas, 1932-2002
Topic / Theme
Food industry, Business enterprises, Restaurants and Other Eating Places, Business & Economics
Copyright Message
Copyright © 2011. Used by permission of A&E Television.
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Biography, Heinz: The Ketchup Kings
produced by Noah Morowitz, in Biography (New York, NY: A&E Television Networks, 2002), 48 mins
Profiles the Heinz family and their rise to prominence in the business world through the manufacture of ketchup, pickles and other products.
Sample
produced by Noah Morowitz, in Biography (New York, NY: A&E Television Networks, 2002), 48 mins
Description
Profiles the Heinz family and their rise to prominence in the business world through the manufacture of ketchup, pickles and other products.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Noah Morowitz, Harry Smith, 1951-
Date Published / Released
2002
Publisher
A&E Television Networks
Series
Biography
Speaker / Narrator
Harry Smith, 1951-
Topic / Theme
Business failures, Food industry, Foods, Marketing and advertising, Food Manufacturing, Business & Economics
Copyright Message
Copyright © 2011. Used by permission of A&E Television.
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