Browse Titles - 13 results

Cronut Sparks Donut-Croissant Hybrid Craze
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produced by Bloomberg L. P.; interview by Tom Keene, 1952- (New York, NY: Bloomberg L. P., 2013), 4 mins
Dominique Ansel, chef and owner at Dominique Ansel Bakery shares his creation of the 'cronut,' a hybrid donut and croissant combination that attracts lines of up to 200 people on weekends. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'
produced by Bloomberg L. P.; interview by Tom Keene, 1952- (New York, NY: Bloomberg L. P., 2013), 4 mins
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Dairy Queen Plans to Enter Manhattan
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produced by Bloomberg L. P.; interview by Deirdre Bolton, fl. 1999-2013 (New York, NY: Bloomberg L. P., 2012), 3 mins
Dairy Queen CEO John Gainor talks about his company's plans to enter the Manhattan market and what it's like being owned by Warren Buffett's Berkshire Hathaway. He speaks on Bloomberg Television's 'Money Moves.'
produced by Bloomberg L. P.; interview by Deirdre Bolton, fl. 1999-2013 (New York, NY: Bloomberg L. P., 2012), 3 mins
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Eggland's Best's Secret to Producing Fresher Eggs
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presented by Pimm Fox, 1960-; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 4 mins
Charlie Lanktree, chief executive officer of Eggland's Best, talks with Pimm Fox about the company's higher standard for egg production. They speak on Bloomberg Television's 'Taking Stock.'
presented by Pimm Fox, 1960-; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 4 mins
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Hostess: Sweetest Comeback in History of Ever
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produced by Bloomberg L. P.; interview by Sara Eisen, fl. 2013 and Erik Schatzker, fl. 1998 (New York, NY: Bloomberg L. P., 2013), 4 mins
Bernstein-Rein Vice President Group Account Director Larson Stiegemeyer discusses the comeback of Twinkies with Erik Schatzker on Bloomberg Television's 'Market Makers.'
produced by Bloomberg L. P.; interview by Sara Eisen, fl. 2013 and Erik Schatzker, fl. 1998 (New York, NY: Bloomberg L. P., 2013), 4 mins
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Kraft's Takeover of Cadbury
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written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 25 page(s)
This case deals with the hostile takeover of UK-based Cadbury Plc (Cadbury) by the US-based Kraft Foods (Kraft). The final takeover price was £11.9 billion (US$19.7 billion). Cadbury was the world's second largest confectionery company. It had established a strong presence in emerging markets and globally held th...
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 25 page(s)
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Marketplace Asia, Episode 20, South East Asia Tourism Rebound and Food Tech for Flavors in Asia
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in Marketplace Asia, Episode 20 (Atlanta, GA: Cable News Network (CNN), 2023), 12 mins
This video is about Indonesia's evolving tourism strategy and the path to recovery in 2023, including Pizza Hut Taiwan's method behind their attention-grabbing ingredients.
in Marketplace Asia, Episode 20 (Atlanta, GA: Cable News Network (CNN), 2023), 12 mins
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McDonald's CEO Thompson: China Is a Growth Market
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produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 11 mins
McDonald's President and CEO Don Thompson discusses the company's global growth with Betty Liu on Bloomberg Television's 'In The Loop.'
produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 11 mins
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McDonald's in China
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written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
The case focuses on the US- based fast food chain McDonald's entry and expansion strategies in the Chinese market. McDonald's entered China in 1990 with its first restaurant in Shenzhen. Since then McDonald's in China has been expanding steadily by providing outstanding quality, service, and value to its customers...
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
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McDonald's, the Olympics & Fighting Obesity
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produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 5 mins
Jill MacDonald, chief executive officer and president of McDonald's for Northern Europe, on how the company views rising levels of obesity and its plans for the London 2012 Olympics. She spoke on Bloomberg Television's 'The Last Word' on June 25.
produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 5 mins
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So What Do You Do All Day?, Episode 3
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directed by Christopher Howells; composed by Chris Blackwell; produced by Sara Allen, fl. 1976, British Broadcasting Corporation; interview by Adrian Chiles, in So What Do You Do All Day? (London, England: BBC Worldwide, 2003), 49 mins
Karan Bilimoria's parents despaired when their son turned his back on a career in the city to set up an import/export business. However, after successfully cornering the market in polo mallets, he quickly hit upon another bright idea. Realizing that most lagers were too gassy to be enjoyed with a post-pub curry, h...
directed by Christopher Howells; composed by Chris Blackwell; produced by Sara Allen, fl. 1976, British Broadcasting Corporation; interview by Adrian Chiles, in So What Do You Do All Day? (London, England: BBC Worldwide, 2003), 49 mins
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