Browse Titles - 4 results
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Dairy Queen Plans to Enter Manhattan
produced by Bloomberg L. P.; interview by Deirdre Bolton, fl. 1999-2013 (New York, NY: Bloomberg L. P., 2012), 3 mins
Dairy Queen CEO John Gainor talks about his company's plans to enter the Manhattan market and what it's like being owned by Warren Buffett's Berkshire Hathaway. He speaks on Bloomberg Television's 'Money Moves.'
Sample
produced by Bloomberg L. P.; interview by Deirdre Bolton, fl. 1999-2013 (New York, NY: Bloomberg L. P., 2012), 3 mins
Description
Dairy Queen CEO John Gainor talks about his company's plans to enter the Manhattan market and what it's like being owned by Warren Buffett's Berkshire Hathaway. He speaks on Bloomberg Television's 'Money Moves.'
Field of Study
Business & Economics
Content Type
News story
Contributor
Bloomberg L. P.
Author / Creator
Deirdre Bolton, fl. 1999-2013
Date Published / Released
2012-06-21
Publisher
Bloomberg L. P.
Person Discussed
John Gainor, fl. 2012
Topic / Theme
Food industry, Business enterprises, Food and Beverage Stores, Dairy Product Manufacturing
Copyright Message
Copyright © 2012 by Bloomberg LP
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Kraft's Takeover of Cadbury
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 25 page(s)
This case deals with the hostile takeover of UK-based Cadbury Plc (Cadbury) by the US-based Kraft Foods (Kraft). The final takeover price was £11.9 billion (US$19.7 billion). Cadbury was the world's second largest confectionery company. It had established a strong presence in emerging markets and globally held th...
Sample
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 25 page(s)
Description
This case deals with the hostile takeover of UK-based Cadbury Plc (Cadbury) by the US-based Kraft Foods (Kraft). The final takeover price was £11.9 billion (US$19.7 billion). Cadbury was the world's second largest confectionery company. It had established a strong presence in emerging markets and globally held the sixth position in the chocolates market. Cadbury had been facing a financial crisis over the previous few years and the revenue of th...
This case deals with the hostile takeover of UK-based Cadbury Plc (Cadbury) by the US-based Kraft Foods (Kraft). The final takeover price was £11.9 billion (US$19.7 billion). Cadbury was the world's second largest confectionery company. It had established a strong presence in emerging markets and globally held the sixth position in the chocolates market. Cadbury had been facing a financial crisis over the previous few years and the revenue of the company had declined. In early 2010, Cadbury was finally acquired by Kraft which felt that there were a lot of synergies in this acquisition. But one year after the deal, with Cadbury failing to meet Kraft's top line growth objectives and the company being behind in its debt reduction plans, industry observers were beginning to question whether Kraft's strategy of acquiring Cadbury was a wise one.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Syeda Maseeha Qumer, fl. 2008
Date Published / Released
2012
Publisher
IBS Center for Management Research
Topic / Theme
Management, Business enterprises, Food industry, Food Manufacturing, Global Marketing Management, Standardization/Adaptation Issues
Copyright Message
Copyright © 2011 by IBS Center for Management Research
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Marketplace Asia, Episode 20, South East Asia Tourism Rebound and Food Tech for Flavors in Asia
in Marketplace Asia, Episode 20 (Atlanta, GA: Cable News Network (CNN), 2023), 12 mins
This video is about Indonesia's evolving tourism strategy and the path to recovery in 2023, including Pizza Hut Taiwan's method behind their attention-grabbing ingredients.
Sample
in Marketplace Asia, Episode 20 (Atlanta, GA: Cable News Network (CNN), 2023), 12 mins
Description
This video is about Indonesia's evolving tourism strategy and the path to recovery in 2023, including Pizza Hut Taiwan's method behind their attention-grabbing ingredients.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Kristie Lu Stout, 1974-
Date Published / Released
2023
Publisher
Cable News Network (CNN)
Series
Marketplace Asia
Speaker / Narrator
Sandiaga Uno, 1969-
Person Discussed
Sandiaga Uno, 1969-
Topic / Theme
Food industry, Economic conditions, Cultural diversity, Tourism industry, Indonesians
Copyright Message
Copyright © 2023 Cable News Network (CNN)
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McDonald's in China
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
The case focuses on the US- based fast food chain McDonald's entry and expansion strategies in the Chinese market. McDonald's entered China in 1990 with its first restaurant in Shenzhen. Since then McDonald's in China has been expanding steadily by providing outstanding quality, service, and value to its customers...
Sample
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
Description
The case focuses on the US- based fast food chain McDonald's entry and expansion strategies in the Chinese market. McDonald's entered China in 1990 with its first restaurant in Shenzhen. Since then McDonald's in China has been expanding steadily by providing outstanding quality, service, and value to its customers. For McDonald's other than its home market - the United States, China was the largest growth market with 960 restaurants and over 60,0...
The case focuses on the US- based fast food chain McDonald's entry and expansion strategies in the Chinese market. McDonald's entered China in 1990 with its first restaurant in Shenzhen. Since then McDonald's in China has been expanding steadily by providing outstanding quality, service, and value to its customers. For McDonald's other than its home market - the United States, China was the largest growth market with 960 restaurants and over 60,000 employees as of 2008. McDonald's strategic plan in China was to focus on core menu extensions, convenience and value. The case details the operational strategies of McDonald's in China. The case also discusses the different localization strategies adopted by McDonald's and concludes by identifying the challenges faced by McDonald's in China.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Syeda Maseeha Qumer, fl. 2008
Date Published / Released
2009
Publisher
IBS Center for Management Research
Topic / Theme
Food industry, Business enterprises, Restaurants, Restaurants and Other Eating Places, Global Product/Service Issues, Chinese
Copyright Message
Copyright © 2009 by IBS Center for Management Research
×
