Browse Titles - 12 results
Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on ener...
Sample
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
Description
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest contr...
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest control from the upstart brands that originated them, Amatil was targeting the retail context where young people congregated and formed their preferences—in pubs, nightclubs, healthclubs, and sporting events. This international case explores the challenges encountered when a mature company with considerable distribution assets, well-honed systems, and entrenched operating procedures attempts to sell into an underserved retail channel with requirements quite unlike those of the company’s mainstream buyers. How does it attract market interest? How does it develop new routes-to-market without undercutting the cost efficiencies and delivery value that have earned it dominant position elsewhere? How does it win over what could be its core customers of the future without alienating today’s faithful? These are just some of the questions that Amatil management was determined to solve.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Richard E. Wilson, fl. 2009
Date Published / Released
2009
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Innovation and invention, Organizational change, International trade, Bottling companies, Beverages, Management of Companies and Enterprises, Global Distribution Issues
Copyright Message
Copyright © 2009 by the Kellogg School of Management at Northwestern University
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The Combination Soda Fountain Catalog no. 20
in Alexander Street Ephemera Collection, of Alexander Street (Provided by Lizzyyoung Bookseller, http://lizzyoungbookseller.com/) (Alexandria, VA) (Decatur, IL: Combination Fountain), 26 page(s)
Catalog for soda fountains.
Sample
in Alexander Street Ephemera Collection, of Alexander Street (Provided by Lizzyyoung Bookseller, http://lizzyoungbookseller.com/) (Alexandria, VA) (Decatur, IL: Combination Fountain), 26 page(s)
Description
Catalog for soda fountains.
Field of Study
Food Studies Online
Content Type
Pamphlet
Publisher
Combination Fountain
Topic / Theme
Equipment, Food industry, Soft drinks
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The Soft Drinks Industry (War Time) Association Limited.
in Ministry of Food: Supply Department: Supply Secretariat, of United Kingdom. National Archives at Kew (Concentration of food industries: soft drinks industry) (London, England - Kew); in The Companies Act, 1929. Memorandum and Articles of Association of The Soft Drinks Industry (War Time) Association Limited, August 7, 1942 (London, England: J.D. Langton & Passmore, 1942)
Sample
in Ministry of Food: Supply Department: Supply Secretariat, of United Kingdom. National Archives at Kew (Concentration of food industries: soft drinks industry) (London, England - Kew); in The Companies Act, 1929. Memorandum and Articles of Association of The Soft Drinks Industry (War Time) Association Limited, August 7, 1942 (London, England: J.D. Langton & Passmore, 1942)
Field of Study
Food Studies Online
Content Type
Government/institutional document
Date Published / Released
1942-08-07, 1942
Publisher
J.D. Langton & Passmore
Topic / Theme
Food industry, Agricultural policy, Soft drinks, Depression & World War II (1929–1945)
Copyright Message
Images reproduced by courtesy of The National Archives, London, England. www.nationalarchives.gov.uk. The National Archives give no warranty as to the accuracy, completeness or fitness for the purpose of the information provided. Images may be used only for purposes of research, private study or education. Applications for any other use should be made to The National Archives Image Library, Kew, R...
Images reproduced by courtesy of The National Archives, London, England. www.nationalarchives.gov.uk. The National Archives give no warranty as to the accuracy, completeness or fitness for the purpose of the information provided. Images may be used only for purposes of research, private study or education. Applications for any other use should be made to The National Archives Image Library, Kew, Richmond, Surrey TW9 4DU.
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Empires of Industry, Brewed In America
in Empires of Industry (New York, NY: A&E Television Networks, 2002), 49 mins
The history of brewing beer in America from colonial times to the present day, covering the processes involved, the success of smaller local breweries, the mass marketing of beer, and the emergence of national brands.
Sample
in Empires of Industry (New York, NY: A&E Television Networks, 2002), 49 mins
Description
The history of brewing beer in America from colonial times to the present day, covering the processes involved, the success of smaller local breweries, the mass marketing of beer, and the emergence of national brands.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Dan Chandler
Date Published / Released
2002
Publisher
A&E Television Networks
Series
Empires of Industry
Speaker / Narrator
Dan Chandler
Topic / Theme
Food industry, Food preparation, Beverages, Brewers, Beer brewing, Beverage Manufacturing, Business & Economics
Copyright Message
Copyright © 2011. Used by permission of A&E Television.
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Fair Planet, Episode 2, Grain of Fair Trade
directed by Noël Mamère, 1948- and Jean-Michel Vennemani; produced by France 5 and Compagnie des Phares et Balises, in Fair Planet, Episode 2 (Montréal, QC: CinéFête, 2005), 1 hour 4 mins
More than 20 million people in Latin America, Africa and Asia earn their living from the production and processing of coffee. However, price fluctuations and the eating-away of profit margins has a dramatic effect on small-scale producers. In Cauca, one of the poorest regions of Colombia, 70% of small-scale farmer...
Sample
directed by Noël Mamère, 1948- and Jean-Michel Vennemani; produced by France 5 and Compagnie des Phares et Balises, in Fair Planet, Episode 2 (Montréal, QC: CinéFête, 2005), 1 hour 4 mins
Description
More than 20 million people in Latin America, Africa and Asia earn their living from the production and processing of coffee. However, price fluctuations and the eating-away of profit margins has a dramatic effect on small-scale producers. In Cauca, one of the poorest regions of Colombia, 70% of small-scale farmers live below the poverty line.
Michel Besson, a young Frenchman, created Andines, a fair-trade company. We go back up the coffee supp...
More than 20 million people in Latin America, Africa and Asia earn their living from the production and processing of coffee. However, price fluctuations and the eating-away of profit margins has a dramatic effect on small-scale producers. In Cauca, one of the poorest regions of Colombia, 70% of small-scale farmers live below the poverty line.
Michel Besson, a young Frenchman, created Andines, a fair-trade company. We go back up the coffee supply-chain with him to try and understand what is at stake in his struggle.
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Field of Study
Business & Economics
Content Type
Documentary
Contributor
France 5, Compagnie des Phares et Balises
Author / Creator
Noël Mamère, 1948-, Jean-Michel Vennemani
Date Published / Released
2005
Publisher
CinéFête
Series
Fair Planet
Topic / Theme
Coffee, Food industry, Farmers, Fair trade movement
Copyright Message
Copyright © 2005 by Ciné Fête
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Food industry front groups and conflicts of interest: the case of Americans Against Food Taxes.
written by Kelly D. Brownell, fl. 2011, Christina A. Roberto, Marie Bragg and Swati Yanamadala, Public Health Nutrition (Cambridge, England: Cambridge University Press, 2012),
Source: www.uconnruddcenter.org
Source: www.uconnruddcenter.org
Sample
written by Kelly D. Brownell, fl. 2011, Christina A. Roberto, Marie Bragg and Swati Yanamadala, Public Health Nutrition (Cambridge, England: Cambridge University Press, 2012),
Source: www.uconnruddcenter.org
Source: www.uconnruddcenter.org
Field of Study
Food Studies Online
Content Type
Periodical article
Author / Creator
Kelly D. Brownell, fl. 2011, Christina A. Roberto, Marie Bragg, Swati Yanamadala, Public Health Nutrition
Date Published / Released
2012
Publisher
Cambridge University Press
Topic / Theme
Beverages, Laws and legislation, Taxation, Food industry, Early 21st Century United States (2001– ), Americans
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Global Warning, Part 3
produced by KM Records, in Global Warning (New York, NY: Big Media, 2009), 21 mins
This is a topical series which takes a peek into some of the ecological and environmental problems that are knocking on our planet’s door. Man’s handling of the environment has raised issues like pollution, rainforest devastation, desertification, erosion besides effacing a few animal species. Global Warning a...
Sample
produced by KM Records, in Global Warning (New York, NY: Big Media, 2009), 21 mins
Description
This is a topical series which takes a peek into some of the ecological and environmental problems that are knocking on our planet’s door. Man’s handling of the environment has raised issues like pollution, rainforest devastation, desertification, erosion besides effacing a few animal species. Global Warning attempts to uncover these issues, and shows how humans are time and again outfoxed by nature in his endeavours to solve them.
Field of Study
Science
Content Type
Documentary
Contributor
KM Records
Date Published / Released
2009
Publisher
Big Media
Series
Global Warning
Topic / Theme
Animal ecology, Fisheries, Malaria, Coffee, Islands, Snails and slugs, Mosquitoes
Copyright Message
Copyright © 2009 by Big Media
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Is There a Boom, Bust Cycle in Wine?
produced by Bloomberg L. P.; interview by Sara Eisen, fl. 2013 and Scarlet Fu, 1972- (New York, NY: Bloomberg L. P., 2013), 4 mins
Silver Oak Cellars CEO David Duncan discusses the U.S. Wine industry with Sara Eisen on Bloomberg Television's "Market Makers."
Sample
produced by Bloomberg L. P.; interview by Sara Eisen, fl. 2013 and Scarlet Fu, 1972- (New York, NY: Bloomberg L. P., 2013), 4 mins
Description
Silver Oak Cellars CEO David Duncan discusses the U.S. Wine industry with Sara Eisen on Bloomberg Television's "Market Makers."
Field of Study
Business & Economics
Content Type
Interview
Contributor
Bloomberg L. P.
Author / Creator
Sara Eisen, fl. 2013, Scarlet Fu, 1972-
Date Published / Released
2013-07-25
Publisher
Bloomberg L. P.
Topic / Theme
Business, Food industry, Wine, Beer, Wine, and Liquor Stores, Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers, Beverage Manufacturing
Copyright Message
Copyright © 2013 by Bloomberg LP
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National Food Magazine: What to Eat, Vol. 20 No. 5
edited by Paul Pierce, 1866-, in National Food Magazine, Vol. 20, No. 5, May 1906 (Chicago, IL: Pierce Publishing, 1906, originally published 1906), 60 page(s)
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: the House and the Heyburn Bill, commonsense talk on germs, a...
Sample
edited by Paul Pierce, 1866-, in National Food Magazine, Vol. 20, No. 5, May 1906 (Chicago, IL: Pierce Publishing, 1906, originally published 1906), 60 page(s)
Description
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: the House and the Heyburn Bill, commonsense talk on germs, a menu for consumptives, national food law, entertainment suggestions, different ways of preparing chicken, manufacturers' comment on Wh...
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: the House and the Heyburn Bill, commonsense talk on germs, a menu for consumptives, national food law, entertainment suggestions, different ways of preparing chicken, manufacturers' comment on What To Eat's food platform, and a bridal dinner menu.
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Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Paul Pierce, 1866-
Date Published / Released
1906
Publisher
Pierce Publishing
Series
National Food Magazine
Topic / Theme
Cooking, Foods, Laws and legislation, Food industry, Food safety, The Gilded Age & Progressive Era (1876–1913)
Sections
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National Food Magazine: What to Eat, Vol. 24 No. 5
edited by Paul Pierce, 1866-, in National Food Magazine, Vol. 24, No. 5, May 1908 (Chicago, IL: Pierce Publishing, 1908, originally published 1908), 84 page(s)
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: Water, Cocoa and Chocolate, Pure Milk and How It is Obtained...
Sample
edited by Paul Pierce, 1866-, in National Food Magazine, Vol. 24, No. 5, May 1908 (Chicago, IL: Pierce Publishing, 1908, originally published 1908), 84 page(s)
Description
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: Water, Cocoa and Chocolate, Pure Milk and How It is Obtained, Coffee, Beer and How it is Produced, Whiskey, Wines, How to Serve Beverages, The Retail Grocers' Convention, Table Stories, and Enter...
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: Water, Cocoa and Chocolate, Pure Milk and How It is Obtained, Coffee, Beer and How it is Produced, Whiskey, Wines, How to Serve Beverages, The Retail Grocers' Convention, Table Stories, and Entertainment Suggestions.
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Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Paul Pierce, 1866-
Date Published / Released
1908-05, 1908
Publisher
Pierce Publishing
Series
National Food Magazine
Topic / Theme
Food industry, Food safety, Cooking, Foods, The Gilded Age & Progressive Era (1876–1913)
Sections
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