Browse Titles - 8 results

Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks
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written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on ener...
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
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Hidden Protectionism or Legitimate Concern? The U.S.-EU Beef Hormone Dispute
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written by Roy C. Nelson, fl. 2013 (Glendale, AZ: Thunderbird Global School of Management, 2013, originally published 2013), 6 page(s)
The U.S. made a deal with the EU to drop its trade dispute in the WTO over the EU’s ban on hormone-treated beef. In return for the U.S. ending the WTO case and dropping its retaliatory tariffs on selected EU products, the EU would increase its imports of non-hormone-treated beef from the U.S. While the 14 beef p...
written by Roy C. Nelson, fl. 2013 (Glendale, AZ: Thunderbird Global School of Management, 2013, originally published 2013), 6 page(s)
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International Pizza House in Brazil
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written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2001, originally published 2001), 10 page(s)
This case centers on the decisions a key executive must make to restore the image and profitability of his multinational pizza franchise in Porto Alegre, Brazil. The case contains information on franchising in Brazil and background information on both the franchiser and franchisee (disguised). In addition, the stu...
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2001, originally published 2001), 10 page(s)
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Kenny Rogers Roasters in China
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written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1996, originally published 1996), 15 page(s)
Kenny Rogers Roasters (KRR) in China series consists of two cases. The Kenny Rogers Roasters in China (A) case documents the efforts of a U.S.-based fast food chain to penetrate the Chinese market in the mid-1990s. The cases focus on Tony Wang, president of Franchise Investment Corporation of Asia (FICA), as he ev...
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1996, originally published 1996), 15 page(s)
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McDonald's Adventure in the Hotel Industry
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written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their st...
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
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McDonald's in India
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written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)
McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people...
written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)
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US Anti-Dumping Duties on Shrimp Imports – Irrational Protectionism?
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written by P. Guru Dutta, fl. 2004 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2004, originally published 2004), 7 page(s)
The imposition of preliminary anti-dumping duty on shrimp, had once again drawn world’s attention on the anti-dumping practices of America. The preliminary probe into shrimp imports to the US conducted by US federal authorities, indicated that such imports were sold below the market prices. The US shrimp industr...
written by P. Guru Dutta, fl. 2004 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2004, originally published 2004), 7 page(s)
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Wendy's Franchising In Argentina
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written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1998, originally published 1998), 12 page(s)
The Rio Tinto Group has been a leader in implementation of sustainable development in the mining industry. During Sir Robert Wilson's 30+-year Rio Tinto career, the company evolved from taking a reactive response to external stakeholder criticism to a proactive position to help the mining industry, and industry in...
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1998, originally published 1998), 12 page(s)
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