Browse Titles - 8 results
Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on ener...
Sample
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
Description
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest contr...
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest control from the upstart brands that originated them, Amatil was targeting the retail context where young people congregated and formed their preferences—in pubs, nightclubs, healthclubs, and sporting events. This international case explores the challenges encountered when a mature company with considerable distribution assets, well-honed systems, and entrenched operating procedures attempts to sell into an underserved retail channel with requirements quite unlike those of the company’s mainstream buyers. How does it attract market interest? How does it develop new routes-to-market without undercutting the cost efficiencies and delivery value that have earned it dominant position elsewhere? How does it win over what could be its core customers of the future without alienating today’s faithful? These are just some of the questions that Amatil management was determined to solve.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Richard E. Wilson, fl. 2009
Date Published / Released
2009
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Innovation and invention, Organizational change, International trade, Bottling companies, Beverages, Management of Companies and Enterprises, Global Distribution Issues
Copyright Message
Copyright © 2009 by the Kellogg School of Management at Northwestern University
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Hidden Protectionism or Legitimate Concern? The U.S.-EU Beef Hormone Dispute
written by Roy C. Nelson, fl. 2013 (Glendale, AZ: Thunderbird Global School of Management, 2013, originally published 2013), 6 page(s)
The U.S. made a deal with the EU to drop its trade dispute in the WTO over the EU’s ban on hormone-treated beef. In return for the U.S. ending the WTO case and dropping its retaliatory tariffs on selected EU products, the EU would increase its imports of non-hormone-treated beef from the U.S. While the 14 beef p...
Sample
written by Roy C. Nelson, fl. 2013 (Glendale, AZ: Thunderbird Global School of Management, 2013, originally published 2013), 6 page(s)
Description
The U.S. made a deal with the EU to drop its trade dispute in the WTO over the EU’s ban on hormone-treated beef. In return for the U.S. ending the WTO case and dropping its retaliatory tariffs on selected EU products, the EU would increase its imports of non-hormone-treated beef from the U.S. While the 14 beef producers who participated in the U.S. Department of Agriculture’s non-hormone-treated cattle (NHTC) program were pleased, the bulk of...
The U.S. made a deal with the EU to drop its trade dispute in the WTO over the EU’s ban on hormone-treated beef. In return for the U.S. ending the WTO case and dropping its retaliatory tariffs on selected EU products, the EU would increase its imports of non-hormone-treated beef from the U.S. While the 14 beef producers who participated in the U.S. Department of Agriculture’s non-hormone-treated cattle (NHTC) program were pleased, the bulk of the U.S. beef industry, almost all of which uses growth hormones in its production processes, would not benefit from this deal.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Roy C. Nelson, fl. 2013
Date Published / Released
2013
Publisher
Thunderbird Global School of Management
Topic / Theme
Regulations, International trade, Political debates, Food industry, Management of Companies and Enterprises, Regional Trade Blocs
Copyright Message
Copyright © 2013 by the Thunderbird Global School of Management. All Rights Reserved.
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International Pizza House in Brazil
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2001, originally published 2001), 10 page(s)
This case centers on the decisions a key executive must make to restore the image and profitability of his multinational pizza franchise in Porto Alegre, Brazil. The case contains information on franchising in Brazil and background information on both the franchiser and franchisee (disguised). In addition, the stu...
Sample
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2001, originally published 2001), 10 page(s)
Description
This case centers on the decisions a key executive must make to restore the image and profitability of his multinational pizza franchise in Porto Alegre, Brazil. The case contains information on franchising in Brazil and background information on both the franchiser and franchisee (disguised). In addition, the student is given information about Brazil
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Thunderbird Global School of Management
Date Published / Released
2001
Publisher
Thunderbird Global School of Management
Topic / Theme
Organizational change, Organizational behavior, International trade, Economic conditions, Food industry, Management of Companies and Enterprises, Global Marketing Management, Standardization/Adaptation Issues
Copyright Message
Copyright © 2001 by the Thunderbird Global School of Management. All Rights Reserved.
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Kenny Rogers Roasters in China
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1996, originally published 1996), 15 page(s)
Kenny Rogers Roasters (KRR) in China series consists of two cases. The Kenny Rogers Roasters in China (A) case documents the efforts of a U.S.-based fast food chain to penetrate the Chinese market in the mid-1990s. The cases focus on Tony Wang, president of Franchise Investment Corporation of Asia (FICA), as he ev...
Sample
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1996, originally published 1996), 15 page(s)
Description
Kenny Rogers Roasters (KRR) in China series consists of two cases. The Kenny Rogers Roasters in China (A) case documents the efforts of a U.S.-based fast food chain to penetrate the Chinese market in the mid-1990s. The cases focus on Tony Wang, president of Franchise Investment Corporation of Asia (FICA), as he evaluates the market potential for KRR in China and selects a joint venture partner for the first restaurant. The accompanying KRR in Chi...
Kenny Rogers Roasters (KRR) in China series consists of two cases. The Kenny Rogers Roasters in China (A) case documents the efforts of a U.S.-based fast food chain to penetrate the Chinese market in the mid-1990s. The cases focus on Tony Wang, president of Franchise Investment Corporation of Asia (FICA), as he evaluates the market potential for KRR in China and selects a joint venture partner for the first restaurant. The accompanying KRR in China (B) case focuses on site selection issues which are at the heart of Tony Wang's ambitions for the restaurant chain in China. Both the (A) and (B) cases can be taught together in a single 90 minute class.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Thunderbird Global School of Management
Date Published / Released
1996
Publisher
Thunderbird Global School of Management
Topic / Theme
Retail franchises, Organizational change, Food industry, International trade, Management of Companies and Enterprises, Joint ventures and Strategic Alliances
Copyright Message
Copyright © 1996 by the Thunderbird Global School of Management. All Rights Reserved.
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McDonald's Adventure in the Hotel Industry
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their st...
Sample
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
Description
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their stays in the Golden Arch Hotels. Most seemed to agree, however, that the four-star rating didn't seem to match with McDonald's image.
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Stefan Michel, fl. 2005
Date Published / Released
2005
Publisher
Thunderbird Global School of Management
Topic / Theme
Hotels and inns, Market competition, Food industry, Organizational change, International trade, Management of Companies and Enterprises, Global Product/Service Issues
Copyright Message
Copyright © 2005 by the Thunderbird Global School of Management. All Rights Reserved.
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McDonald's in India
written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)
McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people...
Sample
written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)
Description
McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success? This case analyzes M...
McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success? This case analyzes McDonald's carefully planned context-specific strategies for its business growth in India.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Kishore Dashi, fl. 2005
Date Published / Released
2005
Publisher
Thunderbird Global School of Management
Topic / Theme
Local populations, Economic development, International trade, Organizational change, Food industry, Management of Companies and Enterprises, Emerging Economies
Copyright Message
Copyright © 2005 by the Thunderbird Global School of Management. All Rights Reserved.
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US Anti-Dumping Duties on Shrimp Imports – Irrational Protectionism?
written by P. Guru Dutta, fl. 2004 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2004, originally published 2004), 7 page(s)
The imposition of preliminary anti-dumping duty on shrimp, had once again drawn world’s attention on the anti-dumping practices of America. The preliminary probe into shrimp imports to the US conducted by US federal authorities, indicated that such imports were sold below the market prices. The US shrimp industr...
Sample
written by P. Guru Dutta, fl. 2004 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2004, originally published 2004), 7 page(s)
Description
The imposition of preliminary anti-dumping duty on shrimp, had once again drawn world’s attention on the anti-dumping practices of America. The preliminary probe into shrimp imports to the US conducted by US federal authorities, indicated that such imports were sold below the market prices. The US shrimp industry considered the measure as a serious threat to the domestic industry and compelled the government to impose tariffs on such imports...
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
P. Guru Dutta, fl. 2004
Date Published / Released
2004
Publisher
IBS Center for Management Research
Topic / Theme
Food industry, Pricing, International trade, Tariffs, Wholesale Trade, WTO, UN, NATO, Americans
Copyright Message
Copyright © 2004 by IBS Center for Management Research
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Wendy's Franchising In Argentina
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1998, originally published 1998), 12 page(s)
The Rio Tinto Group has been a leader in implementation of sustainable development in the mining industry. During Sir Robert Wilson's 30+-year Rio Tinto career, the company evolved from taking a reactive response to external stakeholder criticism to a proactive position to help the mining industry, and industry in...
Sample
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1998, originally published 1998), 12 page(s)
Description
The Rio Tinto Group has been a leader in implementation of sustainable development in the mining industry. During Sir Robert Wilson's 30+-year Rio Tinto career, the company evolved from taking a reactive response to external stakeholder criticism to a proactive position to help the mining industry, and industry in general, embrace sustainable development practices. Wilson championed Rio Tinto's efforts to transform the company with initiatives su...
The Rio Tinto Group has been a leader in implementation of sustainable development in the mining industry. During Sir Robert Wilson's 30+-year Rio Tinto career, the company evolved from taking a reactive response to external stakeholder criticism to a proactive position to help the mining industry, and industry in general, embrace sustainable development practices. Wilson championed Rio Tinto's efforts to transform the company with initiatives such as those that countered apartheid in South Africa
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Thunderbird Global School of Management
Date Published / Released
1998
Publisher
Thunderbird Global School of Management
Topic / Theme
Organizational change, Food industry, Retail franchises, International trade, Management of Companies and Enterprises, Configuration and Coordination Issues
Copyright Message
Copyright © 1998 by the Thunderbird Global School of Management. All Rights Reserved.
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