Browse Titles - 10 results
Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on ener...
Sample
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
Description
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest contr...
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest control from the upstart brands that originated them, Amatil was targeting the retail context where young people congregated and formed their preferences—in pubs, nightclubs, healthclubs, and sporting events. This international case explores the challenges encountered when a mature company with considerable distribution assets, well-honed systems, and entrenched operating procedures attempts to sell into an underserved retail channel with requirements quite unlike those of the company’s mainstream buyers. How does it attract market interest? How does it develop new routes-to-market without undercutting the cost efficiencies and delivery value that have earned it dominant position elsewhere? How does it win over what could be its core customers of the future without alienating today’s faithful? These are just some of the questions that Amatil management was determined to solve.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Richard E. Wilson, fl. 2009
Date Published / Released
2009
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Innovation and invention, Organizational change, International trade, Bottling companies, Beverages, Management of Companies and Enterprises, Global Distribution Issues
Copyright Message
Copyright © 2009 by the Kellogg School of Management at Northwestern University
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The Combination Soda Fountain Catalog no. 20
in Alexander Street Ephemera Collection, of Alexander Street (Provided by Lizzyyoung Bookseller, http://lizzyoungbookseller.com/) (Alexandria, VA) (Decatur, IL: Combination Fountain), 26 page(s)
Catalog for soda fountains.
Sample
in Alexander Street Ephemera Collection, of Alexander Street (Provided by Lizzyyoung Bookseller, http://lizzyoungbookseller.com/) (Alexandria, VA) (Decatur, IL: Combination Fountain), 26 page(s)
Description
Catalog for soda fountains.
Field of Study
Food Studies Online
Content Type
Pamphlet
Publisher
Combination Fountain
Topic / Theme
Equipment, Food industry, Soft drinks
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Early Western Travels, vol. 29: Part II of Farnham's Travels in the Great Western Prairies, Etc., October 21-December 4, 1839: De Smet's Ore...
edited by Reuben Gold Thwaites, 1853-1913 (Cleveland, OH: Arthur H. Clark Co., 1904), 424 page(s)
Sample
edited by Reuben Gold Thwaites, 1853-1913 (Cleveland, OH: Arthur H. Clark Co., 1904), 424 page(s)
Field of Study
Letters and Diaries
Content Type
Book
Contributor
Reuben Gold Thwaites, 1853-1913
Date Published / Released
1904
Publisher
Arthur H. Clark Co.
Topic / Theme
American Indians
Sections
×
Half-Sun on the Columbia: A Biography of Chief Moses
written by John A. Brown, fl. 1991 (Norman, OK: University of Oklahoma Press, 1995), 377 page(s)
Sample
written by John A. Brown, fl. 1991 (Norman, OK: University of Oklahoma Press, 1995), 377 page(s)
Field of Study
Letters and Diaries
Content Type
Chapter
Author / Creator
John A. Brown, fl. 1991
Date Published / Released
1995
Publisher
University of Oklahoma Press
Topic / Theme
American Indian relocation, Indian reservations, Land holdings, Chieftains
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Images of America, Augusta County
in Images of America (Charleston, SC: Arcadia Publishing, 2014), 128 page(s),
Source: www.arcadiapublishing.com
Source: www.arcadiapublishing.com
When Augusta County was formed in 1738, it was America’s “Wild West”—stretching from the Mississippi River to the Great Lakes. Today’s more moderately sized county lies nestled between the Blue Ridge and Allegheny Mountains in the heart of the Shenandoah Valley. Virginia’s second-largest county has wit...
Sample
in Images of America (Charleston, SC: Arcadia Publishing, 2014), 128 page(s),
Source: www.arcadiapublishing.com
Source: www.arcadiapublishing.com
Description
When Augusta County was formed in 1738, it was America’s “Wild West”—stretching from the Mississippi River to the Great Lakes. Today’s more moderately sized county lies nestled between the Blue Ridge and Allegheny Mountains in the heart of the Shenandoah Valley. Virginia’s second-largest county has witnessed history ranging from frontier clashes to Civil War battles. Daniel Boone, Thomas Jefferson, and Robert E. Lee slept here, Pres....
When Augusta County was formed in 1738, it was America’s “Wild West”—stretching from the Mississippi River to the Great Lakes. Today’s more moderately sized county lies nestled between the Blue Ridge and Allegheny Mountains in the heart of the Shenandoah Valley. Virginia’s second-largest county has witnessed history ranging from frontier clashes to Civil War battles. Daniel Boone, Thomas Jefferson, and Robert E. Lee slept here, Pres. Dwight Eisenhower’s mother was born here, and folk artist Grandma Moses farmed here. The main road through the county, once known as the Warrior’s Path, the Great Wagon Road, and the Valley Pike, has been trod by Native Americans, settlers, travelers, and warring armies. The influx of Scotch-Irish, German, English, and African American settlers who put down roots here turned the lush limestone valley into the grain-producing capital of the nation and created the county’s two leading industries: milling and distilling.
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Field of Study
American History
Content Type
Book
Date Published / Released
2014
Publisher
Arcadia Publishing
Series
Images of America
Copyright Message
Copyright © 2014 by Nancy T. Sorrells on behalf of the Augusta County Historical Society
Sections
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Memories of a Hostess: a Chronicle of Eminent Friendships
written by Annie Adams Fields, 1834-1915; edited by Mark Antony De Wolfe Howe, 1864-1960 (Boston, MA: Atlantic Monthly Press, 1922), 312 page(s)
Sample
written by Annie Adams Fields, 1834-1915; edited by Mark Antony De Wolfe Howe, 1864-1960 (Boston, MA: Atlantic Monthly Press, 1922), 312 page(s)
Field of Study
Letters and Diaries
Content Type
Diary/Memoir/Autobiography
Contributor
Mark Antony De Wolfe Howe, 1864-1960
Author / Creator
Annie Adams Fields, 1834-1915
Date Published / Released
1922
Publisher
Atlantic Monthly Press
Topic / Theme
Entertaining, Social relationships
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National Food Magazine: What to Eat, Vol. 20 No. 5
edited by Paul Pierce, 1866-, in National Food Magazine, Vol. 20, No. 5, May 1906 (Chicago, IL: Pierce Publishing, 1906, originally published 1906), 60 page(s)
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: the House and the Heyburn Bill, commonsense talk on germs, a...
Sample
edited by Paul Pierce, 1866-, in National Food Magazine, Vol. 20, No. 5, May 1906 (Chicago, IL: Pierce Publishing, 1906, originally published 1906), 60 page(s)
Description
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: the House and the Heyburn Bill, commonsense talk on germs, a menu for consumptives, national food law, entertainment suggestions, different ways of preparing chicken, manufacturers' comment on Wh...
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: the House and the Heyburn Bill, commonsense talk on germs, a menu for consumptives, national food law, entertainment suggestions, different ways of preparing chicken, manufacturers' comment on What To Eat's food platform, and a bridal dinner menu.
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Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Paul Pierce, 1866-
Date Published / Released
1906
Publisher
Pierce Publishing
Series
National Food Magazine
Topic / Theme
Cooking, Foods, Laws and legislation, Food industry, Food safety, The Gilded Age & Progressive Era (1876–1913)
Sections
×
National Food Magazine: What to Eat, Vol. 24 No. 5
edited by Paul Pierce, 1866-, in National Food Magazine, Vol. 24, No. 5, May 1908 (Chicago, IL: Pierce Publishing, 1908, originally published 1908), 84 page(s)
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: Water, Cocoa and Chocolate, Pure Milk and How It is Obtained...
Sample
edited by Paul Pierce, 1866-, in National Food Magazine, Vol. 24, No. 5, May 1908 (Chicago, IL: Pierce Publishing, 1908, originally published 1908), 84 page(s)
Description
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: Water, Cocoa and Chocolate, Pure Milk and How It is Obtained, Coffee, Beer and How it is Produced, Whiskey, Wines, How to Serve Beverages, The Retail Grocers' Convention, Table Stories, and Enter...
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: Water, Cocoa and Chocolate, Pure Milk and How It is Obtained, Coffee, Beer and How it is Produced, Whiskey, Wines, How to Serve Beverages, The Retail Grocers' Convention, Table Stories, and Entertainment Suggestions.
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Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Paul Pierce, 1866-
Date Published / Released
1908-05, 1908
Publisher
Pierce Publishing
Series
National Food Magazine
Topic / Theme
Food industry, Food safety, Cooking, Foods, The Gilded Age & Progressive Era (1876–1913)
Sections
×
National Food Magazine: What to Eat, Vol. 26 No. 6
edited by Paul Pierce, 1866-, in National Food Magazine, Vol. 26, No. 6, June 1909 (Chicago, IL: Pierce Publishing, 1909, originally published 1909), 100 page(s)
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: Robert Koch and His Critics, The Crusade of the Canners, Chi...
Sample
edited by Paul Pierce, 1866-, in National Food Magazine, Vol. 26, No. 6, June 1909 (Chicago, IL: Pierce Publishing, 1909, originally published 1909), 100 page(s)
Description
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: Robert Koch and His Critics, The Crusade of the Canners, China and Pottery Marks, How to Live on Fifty Cents a Day, When the World Was Drunk, Superstitions about Salt, Chemistry of Cleaning, The...
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: Robert Koch and His Critics, The Crusade of the Canners, China and Pottery Marks, How to Live on Fifty Cents a Day, When the World Was Drunk, Superstitions about Salt, Chemistry of Cleaning, The Fall of Bleached Flour, The Story of Coffee, Universal Food Pantry, and Breadmaking in Many Lands - Palestine.
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Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Paul Pierce, 1866-
Date Published / Released
1909-06, 1909
Publisher
Pierce Publishing
Series
National Food Magazine
Topic / Theme
Food industry, Food safety, Cooking, Foods, The Gilded Age & Progressive Era (1876–1913)
Sections
×
National Food Magazine: What to Eat, Vol. 29 No. 1
edited by Paul Pierce, 1866-, in National Food Magazine, Vol. 29, No. 1, July 1910 (Chicago, IL: Pierce Publishing, 1910, originally published 1910), 112 page(s)
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: American Cookery Invades Europe, Government After Butter and...
Sample
edited by Paul Pierce, 1866-, in National Food Magazine, Vol. 29, No. 1, July 1910 (Chicago, IL: Pierce Publishing, 1910, originally published 1910), 112 page(s)
Description
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: American Cookery Invades Europe, Government After Butter and Egg Board, Pure Food in England, Fight to Admit Benzoate, Seek Protection from Occupational Disease, Official Report on Wholesale Pric...
The National Food Magazine: What to Eat is a monthly publication 'striving for the enactment of laws that will prohibit the manufacture or importation of any food or beverage deleterious to public health.' This issue of the magazine includes articles on: American Cookery Invades Europe, Government After Butter and Egg Board, Pure Food in England, Fight to Admit Benzoate, Seek Protection from Occupational Disease, Official Report on Wholesale Prices, Fourth of July Luncheon, The Europe of Today, With the Food Law Violators, The Kitchen Garden in France, and Doped Infant Remedies and Soft Drinks.
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Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Paul Pierce, 1866-
Date Published / Released
1910-07, 1910
Publisher
Pierce Publishing
Series
National Food Magazine
Topic / Theme
Food quality, Cooking, Foods, Laws and legislation, The Gilded Age & Progressive Era (1876–1913)
Sections
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