Browse Titles - 3966 results
An American Merchant in Europe, Asia, and Australia: A Series of Letters
written by George Francis Train, 1829-1904 (New York, NY: G. P. Putnam's Sons, 1857), 521 page(s)
Sample
written by George Francis Train, 1829-1904 (New York, NY: G. P. Putnam's Sons, 1857), 521 page(s)
Field of Study
World History
Content Type
Letter
Author / Creator
George Francis Train, 1829-1904
Date Published / Released
1857
Publisher
G. P. Putnam's Sons
Person Discussed
George Francis Train, 1829-1904
Topic / Theme
International travel, Family and Culture, Industrialization and Western Global Hegemony (1750–1914)
Sections
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Arctic Mood: A Narrative of Arctic Adventures
written by Eva Louise Alvey Richards (Caldwell, ID: Caxton Printers, 1949), 282 page(s)
Sample
written by Eva Louise Alvey Richards (Caldwell, ID: Caxton Printers, 1949), 282 page(s)
Field of Study
Letters and Diaries
Content Type
Diary/Memoir/Autobiography, Letter
Author / Creator
Eva Louise Alvey Richards
Date Published / Released
1949
Publisher
Caxton Printers
Topic / Theme
Education, Frontier and pioneer life
Copyright Message
Copyright © 1949, Eva Louise Alvey Richards
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Bel Brand: The Laughing Cow Challenge
written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s posi...
Sample
written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
Description
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s position, the South Beach Craze, an environmental factor, is dwindling and is not sustainable. Second, the brand was receiving pressure fro...
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s position, the South Beach Craze, an environmental factor, is dwindling and is not sustainable. Second, the brand was receiving pressure from global stakeholders to try to unify the positioning in the US with the global brand positioning. These are both challenges that were faced by the marketing team and raised in the case.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Derek D. Rucker, fl. 2010
Date Published / Released
2012
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Market competition, Organizational change, Branding (Marketing), Food industry, Management of Companies and Enterprises, Global Segmentation/Targeting/Positioning Issues
Copyright Message
Copyright © 2012 by the Kellogg School of Management at Northwestern University
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The Black Panther, vol. 13, no. 26:1-26 (August 18, 1975)
in Black Panther, 13 no. 26:1-26 (August 18, 1975) (San Francisco, CA: Black Panthers, 1975), 26 page(s)
Sample
in Black Panther, 13 no. 26:1-26 (August 18, 1975) (San Francisco, CA: Black Panthers, 1975), 26 page(s)
Field of Study
Black Studies
Content Type
Essay
Date Published / Released
1975
Publisher
Black Panthers
Series
Black Panther
Copyright Message
Copyright © 1975 by Huey P. Newton. Reproduced by permission of The Dr. Huey P. Newton Foundation, Inc.
Sections
×
(1595) , 1 page(s)
Date Written / Recorded
1595
Field of Study
Global Issues
Content Type
Essay
Topic / Theme
Food and Commodities, Trade Agreements, Food supply, Trade and commerce, Meats and poultry, Fisheries, Economics, Law, Global Consumerism, English, Early Modern Period (1450–1750)
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Cheese Reporter, Vol. 115, no. 3, Friday, August 10, 1990
edited by Dick Groves, fl. 2002, in Cheese Reporter (Madison, WI: Cheese Reporter Publishing, 1990), 8 page(s)
Sample
edited by Dick Groves, fl. 2002, in Cheese Reporter (Madison, WI: Cheese Reporter Publishing, 1990), 8 page(s)
Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Dick Groves, fl. 2002
Date Published / Released
1990-08-10, 1990
Publisher
Cheese Reporter Publishing
Series
Cheese Reporter
Topic / Theme
Agricultural policy, Food industry, Dairy products, Trade and commerce, Late 20th Century (1975–2000)
Copyright Message
Copyright © 1990 Cheese Reporter Publishing Co.
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Cheese Reporter, Vol. 115, no. 17, Friday, November 16, 1990
edited by Dick Groves, fl. 2002, in Cheese Reporter (Madison, WI: Cheese Reporter Publishing, 1990), 12 page(s)
Sample
edited by Dick Groves, fl. 2002, in Cheese Reporter (Madison, WI: Cheese Reporter Publishing, 1990), 12 page(s)
Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Dick Groves, fl. 2002
Date Published / Released
1990-11-16, 1990
Publisher
Cheese Reporter Publishing
Series
Cheese Reporter
Topic / Theme
Agricultural policy, Food industry, Dairy products, Trade and commerce, Late 20th Century (1975–2000)
Copyright Message
Copyright © 1990 Cheese Reporter Publishing Co.
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Cheese Reporter, Vol. 120, no. 14, October 20, 1995
edited by Dick Groves, fl. 2002, in Cheese Reporter (Madison, WI: Cheese Reporter Publishing, 1995), 12 page(s)
Sample
edited by Dick Groves, fl. 2002, in Cheese Reporter (Madison, WI: Cheese Reporter Publishing, 1995), 12 page(s)
Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Dick Groves, fl. 2002
Date Published / Released
1995-10-20, 1995
Publisher
Cheese Reporter Publishing
Series
Cheese Reporter
Topic / Theme
Food industry, Agricultural policy, Dairy products, Regulations, International trade, Late 20th Century (1975–2000)
Copyright Message
Copyright © 1995 Cheese Reporter Publishing Co.
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Cheese Reporter, Vol. 62, no. 27, Saturday, March 12, 1938
edited by F. W. Zimmerman, fl. 1942, in Cheese Reporter, Cheese Reporter, Vol. 62, no. 27, Saturday, March 12, 1938 (Sheboygan Falls, WI: Cheese Reporter Publishing, 1938), 8 page(s)
Sample
edited by F. W. Zimmerman, fl. 1942, in Cheese Reporter, Cheese Reporter, Vol. 62, no. 27, Saturday, March 12, 1938 (Sheboygan Falls, WI: Cheese Reporter Publishing, 1938), 8 page(s)
Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
F. W. Zimmerman, fl. 1942
Date Published / Released
1938
Publisher
Cheese Reporter Publishing
Series
Cheese Reporter
Topic / Theme
Trade and commerce, Dairy products, Food industry, Depression & World War II (1929–1945)
Copyright Message
Copyright © 1938 Cheese Reporter Publishing Co.
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Cheese Reporter, Vol. 65, no. 28, Saturday, March 14, 1941
edited by F. W. Zimmerman, fl. 1942, in Cheese Reporter, Cheese Reporter, Vol. 65, no. 28, Saturday, March 14, 1941 (Sheboygan Falls, WI: Cheese Reporter Publishing, 1941), 8 page(s)
Sample
edited by F. W. Zimmerman, fl. 1942, in Cheese Reporter, Cheese Reporter, Vol. 65, no. 28, Saturday, March 14, 1941 (Sheboygan Falls, WI: Cheese Reporter Publishing, 1941), 8 page(s)
Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
F. W. Zimmerman, fl. 1942
Date Published / Released
1941
Publisher
Cheese Reporter Publishing
Series
Cheese Reporter
Topic / Theme
Dairy products, Trade and commerce, Food industry, Depression & World War II (1929–1945)
Copyright Message
Copyright © 1941 Cheese Reporter Publishing Co.
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