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McDonald's Adventure in the Hotel Industry
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their st...
Sample
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
Description
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their stays in the Golden Arch Hotels. Most seemed to agree, however, that the four-star rating didn't seem to match with McDonald's image.
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Stefan Michel, fl. 2005
Date Published / Released
2005
Publisher
Thunderbird Global School of Management
Topic / Theme
Hotels and inns, Market competition, Food industry, Organizational change, International trade, Management of Companies and Enterprises, Global Product/Service Issues
Copyright Message
Copyright © 2005 by the Thunderbird Global School of Management. All Rights Reserved.
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