Browse Titles - 12 results
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Bel Brand: The Laughing Cow Challenge
written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s posi...
Sample
written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
Description
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s position, the South Beach Craze, an environmental factor, is dwindling and is not sustainable. Second, the brand was receiving pressure fro...
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s position, the South Beach Craze, an environmental factor, is dwindling and is not sustainable. Second, the brand was receiving pressure from global stakeholders to try to unify the positioning in the US with the global brand positioning. These are both challenges that were faced by the marketing team and raised in the case.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Derek D. Rucker, fl. 2010
Date Published / Released
2012
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Market competition, Organizational change, Branding (Marketing), Food industry, Management of Companies and Enterprises, Global Segmentation/Targeting/Positioning Issues
Copyright Message
Copyright © 2012 by the Kellogg School of Management at Northwestern University
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Cheese Reporter, Vol. 88, No. 5, Friday, September 25, 1964
edited by Harry A. Palmiter, 1922-2002, in Cheese Reporter, Vol. 88, no. 5, Friday, September 25, 1964 (Madison, WI: Cheese Reporter Publishing, 1964), 10 page(s)
Sample
edited by Harry A. Palmiter, 1922-2002, in Cheese Reporter, Vol. 88, no. 5, Friday, September 25, 1964 (Madison, WI: Cheese Reporter Publishing, 1964), 10 page(s)
Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Harry A. Palmiter, 1922-2002
Date Published / Released
1964-09-25, 1964
Publisher
Cheese Reporter Publishing
Series
Cheese Reporter
Topic / Theme
Market competition, Agricultural policy, Dairy products, Food industry, Prices, The Sixties (1960–1974)
Copyright Message
Copyright © 1964 Cheese Reporter Publishing Co.
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Cheese Reporter, Vol. 88, No. 6, Friday, October 2, 1964
edited by Harry A. Palmiter, 1922-2002, in Cheese Reporter, Vol. 88, no. 6, Friday, October 2, 1964 (Madison, WI: Cheese Reporter Publishing, 1964), 10 page(s)
Sample
edited by Harry A. Palmiter, 1922-2002, in Cheese Reporter, Vol. 88, no. 6, Friday, October 2, 1964 (Madison, WI: Cheese Reporter Publishing, 1964), 10 page(s)
Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Harry A. Palmiter, 1922-2002
Date Published / Released
1964-10-02, 1964
Publisher
Cheese Reporter Publishing
Series
Cheese Reporter
Topic / Theme
Agricultural policy, Market competition, Dairy products, Food industry, Trade and commerce, Prices, The Sixties (1960–1974)
Copyright Message
Copyright © 1964 Cheese Reporter Publishing Co.
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Cheese Reporter, Vol. 88, No. 8, Friday, October 16, 1964
edited by Harry A. Palmiter, 1922-2002, in Cheese Reporter, Vol. 88, no. 8, Friday, October 16, 1964 (Madison, WI: Cheese Reporter Publishing, 1964), 8 page(s)
Sample
edited by Harry A. Palmiter, 1922-2002, in Cheese Reporter, Vol. 88, no. 8, Friday, October 16, 1964 (Madison, WI: Cheese Reporter Publishing, 1964), 8 page(s)
Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Harry A. Palmiter, 1922-2002
Date Published / Released
1964-10-16, 1964
Publisher
Cheese Reporter Publishing
Series
Cheese Reporter
Topic / Theme
Market competition, Agricultural policy, Dairy products, Food industry, The Sixties (1960–1974)
Copyright Message
Copyright © 1964 Cheese Reporter Publishing Co.
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Cheese Reporter, Vol. 124, No. 32, Friday, February 18, 2000
edited by Dick Groves, fl. 2002, in Cheese Reporter, Vol. 124, No. 32, Friday, February 18, 2000 (Madison, WI: Cheese Reporter Publishing, 2000), 16 page(s)
Sample
edited by Dick Groves, fl. 2002, in Cheese Reporter, Vol. 124, No. 32, Friday, February 18, 2000 (Madison, WI: Cheese Reporter Publishing, 2000), 16 page(s)
Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Dick Groves, fl. 2002
Date Published / Released
2000-02-18, 2000
Publisher
Cheese Reporter Publishing
Series
Cheese Reporter
Topic / Theme
Trade and commerce, Dairy products, Food industry, Late 20th Century (1975–2000)
Copyright Message
Copyright © 2000 Cheese Reporter Publishing Co.
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Cheese Reporter, Vol. 124, No. 40, Friday, April 14, 2000
edited by Dick Groves, fl. 2002, in Cheese Reporter, Vol. 124, No. 40, Friday, April 14, 2000 (Madison, WI: Cheese Reporter Publishing, 2000), 81 page(s)
Sample
edited by Dick Groves, fl. 2002, in Cheese Reporter, Vol. 124, No. 40, Friday, April 14, 2000 (Madison, WI: Cheese Reporter Publishing, 2000), 81 page(s)
Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Dick Groves, fl. 2002
Date Published / Released
2000-04-14, 2000
Publisher
Cheese Reporter Publishing
Series
Cheese Reporter
Topic / Theme
Trade and commerce, Dairy products, Food industry, Late 20th Century (1975–2000)
Copyright Message
Copyright © 2000 Cheese Reporter Publishing Co.
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Cheese Reporter, Vol. 125, No. 31, Friday, February 9, 2001
edited by Dick Groves, fl. 2002, in Cheese Reporter, Vol. 125, No. 31, Friday, February 9, 2001 (Madison, WI: Cheese Reporter Publishing, 2001), 16 page(s)
Sample
edited by Dick Groves, fl. 2002, in Cheese Reporter, Vol. 125, No. 31, Friday, February 9, 2001 (Madison, WI: Cheese Reporter Publishing, 2001), 16 page(s)
Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Dick Groves, fl. 2002
Date Published / Released
2001-02-09, 2001
Publisher
Cheese Reporter Publishing
Series
Cheese Reporter
Topic / Theme
Trade and commerce, Dairy products, Food industry, Early 21st Century United States (2001– )
Copyright Message
Copyright © 2001 Cheese Reporter Publishing Co.
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Cheese Reporter, Vol. 125, No. 34, Friday, March 2, 2001
edited by Dick Groves, fl. 2002, in Cheese Reporter, Vol. 125, No. 34, Friday, March 2, 2001 (Madison, WI: Cheese Reporter Publishing, 2001), 28 page(s)
Sample
edited by Dick Groves, fl. 2002, in Cheese Reporter, Vol. 125, No. 34, Friday, March 2, 2001 (Madison, WI: Cheese Reporter Publishing, 2001), 28 page(s)
Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Dick Groves, fl. 2002
Date Published / Released
2001-03-02, 2001
Publisher
Cheese Reporter Publishing
Series
Cheese Reporter
Topic / Theme
Trade and commerce, Dairy products, Food industry, Early 21st Century United States (2001– )
Copyright Message
Copyright © 2001 Cheese Reporter Publishing Co.
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Cheese Reporter, Vol. 126, No. 30, Friday, February 1, 2002
edited by Dick Groves, fl. 2002, in Cheese Reporter, Vol. 126, No. 30, Friday, February 1, 2002 (Madison, WI: Cheese Reporter Publishing, 2002), 16 page(s)
Sample
edited by Dick Groves, fl. 2002, in Cheese Reporter, Vol. 126, No. 30, Friday, February 1, 2002 (Madison, WI: Cheese Reporter Publishing, 2002), 16 page(s)
Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Dick Groves, fl. 2002
Date Published / Released
2002-02-01, 2002
Publisher
Cheese Reporter Publishing
Series
Cheese Reporter
Topic / Theme
Trade and commerce, Dairy products, Food industry, Early 21st Century United States (2001– )
Copyright Message
Copyright © 2002 Cheese Reporter Publishing Co.
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Cheese Reporter, Vol. 129, No. 48, Friday, June 3, 2005
edited by Dick Groves, fl. 2002, in Cheese Reporter, Vol. 129, No. 48, Friday, June 3, 2005 (Madison, WI: Cheese Reporter Publishing, 2005), 20 page(s)
Sample
edited by Dick Groves, fl. 2002, in Cheese Reporter, Vol. 129, No. 48, Friday, June 3, 2005 (Madison, WI: Cheese Reporter Publishing, 2005), 20 page(s)
Field of Study
Food Studies Online
Content Type
Periodical issue
Contributor
Dick Groves, fl. 2002
Date Published / Released
2005-06-03, 2005
Publisher
Cheese Reporter Publishing
Series
Cheese Reporter
Topic / Theme
Trade and commerce, Dairy products, Food industry, Early 21st Century United States (2001– )
Copyright Message
Copyright © 2005 Cheese Reporter Publishing Co.
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