Browse Titles - 15 results
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Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on ener...
Sample
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
Description
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest contr...
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest control from the upstart brands that originated them, Amatil was targeting the retail context where young people congregated and formed their preferences—in pubs, nightclubs, healthclubs, and sporting events. This international case explores the challenges encountered when a mature company with considerable distribution assets, well-honed systems, and entrenched operating procedures attempts to sell into an underserved retail channel with requirements quite unlike those of the company’s mainstream buyers. How does it attract market interest? How does it develop new routes-to-market without undercutting the cost efficiencies and delivery value that have earned it dominant position elsewhere? How does it win over what could be its core customers of the future without alienating today’s faithful? These are just some of the questions that Amatil management was determined to solve.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Richard E. Wilson, fl. 2009
Date Published / Released
2009
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Innovation and invention, Organizational change, International trade, Bottling companies, Beverages, Management of Companies and Enterprises, Global Distribution Issues
Copyright Message
Copyright © 2009 by the Kellogg School of Management at Northwestern University
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The Combination Soda Fountain Catalog no. 20
in Alexander Street Ephemera Collection, of Alexander Street (Provided by Lizzyyoung Bookseller, http://lizzyoungbookseller.com/) (Alexandria, VA) (Decatur, IL: Combination Fountain), 26 page(s)
Catalog for soda fountains.
Sample
in Alexander Street Ephemera Collection, of Alexander Street (Provided by Lizzyyoung Bookseller, http://lizzyoungbookseller.com/) (Alexandria, VA) (Decatur, IL: Combination Fountain), 26 page(s)
Description
Catalog for soda fountains.
Field of Study
Food Studies Online
Content Type
Pamphlet
Publisher
Combination Fountain
Topic / Theme
Equipment, Food industry, Soft drinks
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Early Western Travels, vol. 29: Part II of Farnham's Travels in the Great Western Prairies, Etc., October 21-December 4, 1839: De Smet's Ore...
edited by Reuben Gold Thwaites, 1853-1913 (Cleveland, OH: Arthur H. Clark Co., 1904), 424 page(s)
Sample
edited by Reuben Gold Thwaites, 1853-1913 (Cleveland, OH: Arthur H. Clark Co., 1904), 424 page(s)
Field of Study
Letters and Diaries
Content Type
Book
Contributor
Reuben Gold Thwaites, 1853-1913
Date Published / Released
1904
Publisher
Arthur H. Clark Co.
Topic / Theme
American Indians
Sections
×
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Empires of Industry, Brewed In America
in Empires of Industry (New York, NY: A&E Television Networks, 2002), 49 mins
The history of brewing beer in America from colonial times to the present day, covering the processes involved, the success of smaller local breweries, the mass marketing of beer, and the emergence of national brands.
Sample
in Empires of Industry (New York, NY: A&E Television Networks, 2002), 49 mins
Description
The history of brewing beer in America from colonial times to the present day, covering the processes involved, the success of smaller local breweries, the mass marketing of beer, and the emergence of national brands.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Dan Chandler
Date Published / Released
2002
Publisher
A&E Television Networks
Series
Empires of Industry
Speaker / Narrator
Dan Chandler
Topic / Theme
Food industry, Food preparation, Beverages, Brewers, Beer brewing, Beverage Manufacturing, Business & Economics
Copyright Message
Copyright © 2011. Used by permission of A&E Television.
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Fair Planet, Episode 2, Grain of Fair Trade
directed by Noël Mamère, 1948- and Jean-Michel Vennemani; produced by France 5 and Compagnie des Phares et Balises, in Fair Planet, Episode 2 (Montréal, QC: CinéFête, 2005), 1 hour 4 mins
More than 20 million people in Latin America, Africa and Asia earn their living from the production and processing of coffee. However, price fluctuations and the eating-away of profit margins has a dramatic effect on small-scale producers. In Cauca, one of the poorest regions of Colombia, 70% of small-scale farmer...
Sample
directed by Noël Mamère, 1948- and Jean-Michel Vennemani; produced by France 5 and Compagnie des Phares et Balises, in Fair Planet, Episode 2 (Montréal, QC: CinéFête, 2005), 1 hour 4 mins
Description
More than 20 million people in Latin America, Africa and Asia earn their living from the production and processing of coffee. However, price fluctuations and the eating-away of profit margins has a dramatic effect on small-scale producers. In Cauca, one of the poorest regions of Colombia, 70% of small-scale farmers live below the poverty line.
Michel Besson, a young Frenchman, created Andines, a fair-trade company. We go back up the coffee supp...
More than 20 million people in Latin America, Africa and Asia earn their living from the production and processing of coffee. However, price fluctuations and the eating-away of profit margins has a dramatic effect on small-scale producers. In Cauca, one of the poorest regions of Colombia, 70% of small-scale farmers live below the poverty line.
Michel Besson, a young Frenchman, created Andines, a fair-trade company. We go back up the coffee supply-chain with him to try and understand what is at stake in his struggle.
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Field of Study
Business & Economics
Content Type
Documentary
Contributor
France 5, Compagnie des Phares et Balises
Author / Creator
Noël Mamère, 1948-, Jean-Michel Vennemani
Date Published / Released
2005
Publisher
CinéFête
Series
Fair Planet
Topic / Theme
Coffee, Food industry, Farmers, Fair trade movement
Copyright Message
Copyright © 2005 by Ciné Fête
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Food industry front groups and conflicts of interest: the case of Americans Against Food Taxes.
written by Kelly D. Brownell, fl. 2011, Christina A. Roberto, Marie Bragg and Swati Yanamadala, Public Health Nutrition (Cambridge, England: Cambridge University Press, 2012),
Source: www.uconnruddcenter.org
Source: www.uconnruddcenter.org
Sample
written by Kelly D. Brownell, fl. 2011, Christina A. Roberto, Marie Bragg and Swati Yanamadala, Public Health Nutrition (Cambridge, England: Cambridge University Press, 2012),
Source: www.uconnruddcenter.org
Source: www.uconnruddcenter.org
Field of Study
Food Studies Online
Content Type
Periodical article
Author / Creator
Kelly D. Brownell, fl. 2011, Christina A. Roberto, Marie Bragg, Swati Yanamadala, Public Health Nutrition
Date Published / Released
2012
Publisher
Cambridge University Press
Topic / Theme
Beverages, Laws and legislation, Taxation, Food industry, Early 21st Century United States (2001– ), Americans
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Global Warning, Part 3
produced by KM Records, in Global Warning (New York, NY: Big Media, 2009), 21 mins
This is a topical series which takes a peek into some of the ecological and environmental problems that are knocking on our planet’s door. Man’s handling of the environment has raised issues like pollution, rainforest devastation, desertification, erosion besides effacing a few animal species. Global Warning a...
Sample
produced by KM Records, in Global Warning (New York, NY: Big Media, 2009), 21 mins
Description
This is a topical series which takes a peek into some of the ecological and environmental problems that are knocking on our planet’s door. Man’s handling of the environment has raised issues like pollution, rainforest devastation, desertification, erosion besides effacing a few animal species. Global Warning attempts to uncover these issues, and shows how humans are time and again outfoxed by nature in his endeavours to solve them.
Field of Study
Science
Content Type
Documentary
Contributor
KM Records
Date Published / Released
2009
Publisher
Big Media
Series
Global Warning
Topic / Theme
Animal ecology, Fisheries, Malaria, Coffee, Islands, Snails and slugs, Mosquitoes
Copyright Message
Copyright © 2009 by Big Media
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Half-Sun on the Columbia: A Biography of Chief Moses
written by John A. Brown, fl. 1991 (Norman, OK: University of Oklahoma Press, 1995), 377 page(s)
Sample
written by John A. Brown, fl. 1991 (Norman, OK: University of Oklahoma Press, 1995), 377 page(s)
Field of Study
Letters and Diaries
Content Type
Chapter
Author / Creator
John A. Brown, fl. 1991
Date Published / Released
1995
Publisher
University of Oklahoma Press
Topic / Theme
American Indian relocation, Indian reservations, Land holdings, Chieftains
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Images of America, Augusta County
in Images of America (Charleston, SC: Arcadia Publishing, 2014), 128 page(s),
Source: www.arcadiapublishing.com
Source: www.arcadiapublishing.com
When Augusta County was formed in 1738, it was America’s “Wild West”—stretching from the Mississippi River to the Great Lakes. Today’s more moderately sized county lies nestled between the Blue Ridge and Allegheny Mountains in the heart of the Shenandoah Valley. Virginia’s second-largest county has wit...
Sample
in Images of America (Charleston, SC: Arcadia Publishing, 2014), 128 page(s),
Source: www.arcadiapublishing.com
Source: www.arcadiapublishing.com
Description
When Augusta County was formed in 1738, it was America’s “Wild West”—stretching from the Mississippi River to the Great Lakes. Today’s more moderately sized county lies nestled between the Blue Ridge and Allegheny Mountains in the heart of the Shenandoah Valley. Virginia’s second-largest county has witnessed history ranging from frontier clashes to Civil War battles. Daniel Boone, Thomas Jefferson, and Robert E. Lee slept here, Pres....
When Augusta County was formed in 1738, it was America’s “Wild West”—stretching from the Mississippi River to the Great Lakes. Today’s more moderately sized county lies nestled between the Blue Ridge and Allegheny Mountains in the heart of the Shenandoah Valley. Virginia’s second-largest county has witnessed history ranging from frontier clashes to Civil War battles. Daniel Boone, Thomas Jefferson, and Robert E. Lee slept here, Pres. Dwight Eisenhower’s mother was born here, and folk artist Grandma Moses farmed here. The main road through the county, once known as the Warrior’s Path, the Great Wagon Road, and the Valley Pike, has been trod by Native Americans, settlers, travelers, and warring armies. The influx of Scotch-Irish, German, English, and African American settlers who put down roots here turned the lush limestone valley into the grain-producing capital of the nation and created the county’s two leading industries: milling and distilling.
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Field of Study
American History
Content Type
Book
Date Published / Released
2014
Publisher
Arcadia Publishing
Series
Images of America
Copyright Message
Copyright © 2014 by Nancy T. Sorrells on behalf of the Augusta County Historical Society
Sections
×
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Is There a Boom, Bust Cycle in Wine?
produced by Bloomberg L. P.; interview by Sara Eisen, fl. 2013 and Scarlet Fu, 1972- (New York, NY: Bloomberg L. P., 2013), 4 mins
Silver Oak Cellars CEO David Duncan discusses the U.S. Wine industry with Sara Eisen on Bloomberg Television's "Market Makers."
Sample
produced by Bloomberg L. P.; interview by Sara Eisen, fl. 2013 and Scarlet Fu, 1972- (New York, NY: Bloomberg L. P., 2013), 4 mins
Description
Silver Oak Cellars CEO David Duncan discusses the U.S. Wine industry with Sara Eisen on Bloomberg Television's "Market Makers."
Field of Study
Business & Economics
Content Type
Interview
Contributor
Bloomberg L. P.
Author / Creator
Sara Eisen, fl. 2013, Scarlet Fu, 1972-
Date Published / Released
2013-07-25
Publisher
Bloomberg L. P.
Topic / Theme
Business, Food industry, Wine, Beer, Wine, and Liquor Stores, Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers, Beverage Manufacturing
Copyright Message
Copyright © 2013 by Bloomberg LP
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