Browse Titles - 5 results
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Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on ener...
Sample
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
Description
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest contr...
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest control from the upstart brands that originated them, Amatil was targeting the retail context where young people congregated and formed their preferences—in pubs, nightclubs, healthclubs, and sporting events. This international case explores the challenges encountered when a mature company with considerable distribution assets, well-honed systems, and entrenched operating procedures attempts to sell into an underserved retail channel with requirements quite unlike those of the company’s mainstream buyers. How does it attract market interest? How does it develop new routes-to-market without undercutting the cost efficiencies and delivery value that have earned it dominant position elsewhere? How does it win over what could be its core customers of the future without alienating today’s faithful? These are just some of the questions that Amatil management was determined to solve.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Richard E. Wilson, fl. 2009
Date Published / Released
2009
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Innovation and invention, Organizational change, International trade, Bottling companies, Beverages, Management of Companies and Enterprises, Global Distribution Issues
Copyright Message
Copyright © 2009 by the Kellogg School of Management at Northwestern University
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Connecting Africa, Episode 18, Food and Agriculture Industry
in Connecting Africa, Episode 18 (Atlanta, GA: Cable News Network (CNN), 2022), 22 mins
With the implementation of the African Continental Free Trade Area, Africa’s food and agriculture sector could grow up to $1 trillion by 2030.
Sample
in Connecting Africa, Episode 18 (Atlanta, GA: Cable News Network (CNN), 2022), 22 mins
Description
With the implementation of the African Continental Free Trade Area, Africa’s food and agriculture sector could grow up to $1 trillion by 2030.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Eleni Giokos, fl. 2005
Date Published / Released
2022
Publisher
Cable News Network (CNN)
Series
Connecting Africa
Speaker / Narrator
Muhammed Gad, fl. 2011, Chris Giannakis, Omar Hagrass, fl. 2013, Lucy Muchoki, fl. 2008
Person Discussed
Muhammed Gad, fl. 2011, Chris Giannakis, Omar Hagrass, fl. 2013, Lucy Muchoki, fl. 2008
Topic / Theme
Citrus fruits, Agriculture, Food industry, Interstate trade, Fertilizers
Copyright Message
Copyright © 2022 Cable News Network (CNN)
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Fair Planet, Episode 2, Grain of Fair Trade
directed by Noël Mamère, 1948- and Jean-Michel Vennemani; produced by France 5 and Compagnie des Phares et Balises, in Fair Planet, Episode 2 (Montréal, QC: CinéFête, 2005), 1 hour 4 mins
More than 20 million people in Latin America, Africa and Asia earn their living from the production and processing of coffee. However, price fluctuations and the eating-away of profit margins has a dramatic effect on small-scale producers. In Cauca, one of the poorest regions of Colombia, 70% of small-scale farmer...
Sample
directed by Noël Mamère, 1948- and Jean-Michel Vennemani; produced by France 5 and Compagnie des Phares et Balises, in Fair Planet, Episode 2 (Montréal, QC: CinéFête, 2005), 1 hour 4 mins
Description
More than 20 million people in Latin America, Africa and Asia earn their living from the production and processing of coffee. However, price fluctuations and the eating-away of profit margins has a dramatic effect on small-scale producers. In Cauca, one of the poorest regions of Colombia, 70% of small-scale farmers live below the poverty line.
Michel Besson, a young Frenchman, created Andines, a fair-trade company. We go back up the coffee supp...
More than 20 million people in Latin America, Africa and Asia earn their living from the production and processing of coffee. However, price fluctuations and the eating-away of profit margins has a dramatic effect on small-scale producers. In Cauca, one of the poorest regions of Colombia, 70% of small-scale farmers live below the poverty line.
Michel Besson, a young Frenchman, created Andines, a fair-trade company. We go back up the coffee supply-chain with him to try and understand what is at stake in his struggle.
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Field of Study
Business & Economics
Content Type
Documentary
Contributor
France 5, Compagnie des Phares et Balises
Author / Creator
Noël Mamère, 1948-, Jean-Michel Vennemani
Date Published / Released
2005
Publisher
CinéFête
Series
Fair Planet
Topic / Theme
Coffee, Food industry, Farmers, Fair trade movement
Copyright Message
Copyright © 2005 by Ciné Fête
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Food War
directed by Mario Desmarais; produced by Mario Desmarais, Arts et Images Productions (Montréal, QC: CinéFête, 2008), 52 mins
Is there anything more fundamental to our survival than food? Even though world food production could easily provide food to all on earth, more than 30 million people die from starvation each year. In addition, within 25 years, factors such diminishing resources, pollution and overpopulation will increase the dema...
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directed by Mario Desmarais; produced by Mario Desmarais, Arts et Images Productions (Montréal, QC: CinéFête, 2008), 52 mins
Description
Is there anything more fundamental to our survival than food? Even though world food production could easily provide food to all on earth, more than 30 million people die from starvation each year. In addition, within 25 years, factors such diminishing resources, pollution and overpopulation will increase the demand for food.
FOOD WAR is an investigative documentary that provides an extensive coverage of two crucial issues: food production and f...
Is there anything more fundamental to our survival than food? Even though world food production could easily provide food to all on earth, more than 30 million people die from starvation each year. In addition, within 25 years, factors such diminishing resources, pollution and overpopulation will increase the demand for food.
FOOD WAR is an investigative documentary that provides an extensive coverage of two crucial issues: food production and food distribution around the world.
Shot in more than 15 countries such as India, Iraq, Great Britain, Brazil and USA, this insightful program presents an in-depth analysis of a war that touches the Northern and Southern hemispheres.
Some players are already in place for a high-stakes food war. Who and where are they? How have they organized their battle to control the food supply? Find out how and why the food supply could become a powerful weapon.
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Field of Study
Business & Economics
Content Type
Documentary
Contributor
Mario Desmarais, Arts et Images Productions, Genevieve Bujold, 1942-
Author / Creator
Mario Desmarais
Date Published / Released
2005, 2008
Publisher
CinéFête
Speaker / Narrator
Genevieve Bujold, 1942-
Topic / Theme
Farmers, Starvation, Food crops, Food industry, Malnutrition, Rice, Agriculture, Fisheries, Agricultural policy, Food supply
Copyright Message
Copyright © 2008 by Ciné Fête
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Marketplace Africa, Episode 561, Uganda's Plan to Bring Biotech onto Farms and Fields; Ben Langat
in Marketplace Africa, Episode 561 (Atlanta, GA: Cable News Network (CNN), 2023), 11 mins
Uganda's broader strategy for disease- and climate-resistant crops and what it means for the region; FrieslandCampina WAMCO looks to increase milk consumption across Africa.
Sample
in Marketplace Africa, Episode 561 (Atlanta, GA: Cable News Network (CNN), 2023), 11 mins
Description
Uganda's broader strategy for disease- and climate-resistant crops and what it means for the region; FrieslandCampina WAMCO looks to increase milk consumption across Africa.
Field of Study
Global Issues
Content Type
Documentary
Contributor
Zain Asher, 1983-
Date Published / Released
2023
Publisher
Cable News Network (CNN)
Series
Marketplace Africa
Speaker / Narrator
Victoria Sekitoleko, fl. 1986, Ben Langat
Person Discussed
Victoria Sekitoleko, fl. 1986, Ben Langat
Topic / Theme
Foods, Food industry, Bioengineering, Agriculture, Dairy farms
Copyright Message
Copyright © 2023 Cable News Network (CNN)
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