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International Pizza House in Brazil
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2001, originally published 2001), 10 page(s)
This case centers on the decisions a key executive must make to restore the image and profitability of his multinational pizza franchise in Porto Alegre, Brazil. The case contains information on franchising in Brazil and background information on both the franchiser and franchisee (disguised). In addition, the stu...
Sample
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2001, originally published 2001), 10 page(s)
Description
This case centers on the decisions a key executive must make to restore the image and profitability of his multinational pizza franchise in Porto Alegre, Brazil. The case contains information on franchising in Brazil and background information on both the franchiser and franchisee (disguised). In addition, the student is given information about Brazil
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Thunderbird Global School of Management
Date Published / Released
2001
Publisher
Thunderbird Global School of Management
Topic / Theme
Organizational change, Organizational behavior, International trade, Economic conditions, Food industry, Management of Companies and Enterprises, Global Marketing Management, Standardization/Adaptation Issues
Copyright Message
Copyright © 2001 by the Thunderbird Global School of Management. All Rights Reserved.
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