Browse Titles - 80 results
Marketplace Africa, Kenya Flower Industry; Pawan Sharma
presented by Eleni Giokos, fl. 2005; produced by Adeline Chen; interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 12 mins
How Kenya's flower industry has worked to get their perishable product to market around the world; Tolaram Group-West Africa's CEO on their success in West Africa.
Sample
presented by Eleni Giokos, fl. 2005; produced by Adeline Chen; interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 12 mins
Description
How Kenya's flower industry has worked to get their perishable product to market around the world; Tolaram Group-West Africa's CEO on their success in West Africa.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Adeline Chen
Author / Creator
Eleni Giokos, fl. 2005
Date Published / Released
2020
Publisher
Cable News Network (CNN)
Series
Marketplace Africa
Person Discussed
Pawan Sharma
Topic / Theme
Food industry, Industry, Flowers
Copyright Message
Copyright © 2020 CNN Newsource Sales, Inc.
×
Marketplace Africa, Nairobi Big Box Grocery; Co-Founders Of Alitheia IDF
presented by Zain Asher, 1983-; interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 12 mins
Traditional big box grocery chains in Nairobi are adapting to capture the growing market; the co-founders of Nigerian investment firm Alitheia on changing the lending landscape.
Sample
presented by Zain Asher, 1983-; interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 12 mins
Description
Traditional big box grocery chains in Nairobi are adapting to capture the growing market; the co-founders of Nigerian investment firm Alitheia on changing the lending landscape.
Field of Study
Business & Economics
Content Type
Documentary
Author / Creator
Eleni Giokos, fl. 2005, Zain Asher, 1983-
Date Published / Released
2020
Publisher
Cable News Network (CNN)
Series
Marketplace Africa
Person Discussed
Polo Leteka, Tokunboh Ishmael
Topic / Theme
Women, Financial investments, Food industry, Grocery stores
Copyright Message
Copyright © 2020 CNN Newsource Sales, Inc.
×
Marketplace Africa, Namibia Beef; John Fairest
presented by Zain Asher, 1983-; produced by Adeline Chen; interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 12 mins
Namibia‘s booming beef export industry; healthcare giant Sanofi is looking to digitize healthcare and increase coverage across the continent.
Sample
presented by Zain Asher, 1983-; produced by Adeline Chen; interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 12 mins
Description
Namibia‘s booming beef export industry; healthcare giant Sanofi is looking to digitize healthcare and increase coverage across the continent.
Field of Study
Global Issues
Content Type
Documentary
Contributor
Adeline Chen
Author / Creator
Eleni Giokos, fl. 2005, Zain Asher, 1983-
Date Published / Released
2020
Publisher
Cable News Network (CNN)
Series
Marketplace Africa
Person Discussed
Jon Fairest
Topic / Theme
Beef, Health, Technology, Food industry, Meats and poultry
Copyright Message
Copyright © 2019 CNN Newsource Sales, Inc.
×
Marketplace Africa, Tanzania Fish Farming; Ashish J. Thakkar
presented by Zain Asher, 1983-; produced by Cable News Network (CNN); interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 11 mins
How the aquaculture industry is changing Tanzania’s economy; Mara Group's approach to unlocking the massive mobile market potential.
Sample
presented by Zain Asher, 1983-; produced by Cable News Network (CNN); interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 11 mins
Description
How the aquaculture industry is changing Tanzania’s economy; Mara Group's approach to unlocking the massive mobile market potential.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Cable News Network (CNN)
Author / Creator
Eleni Giokos, fl. 2005, Zain Asher, 1983-
Date Published / Released
2020
Publisher
Cable News Network (CNN)
Series
Marketplace Africa
Person Discussed
Ashish Thakkar, 1981-
Topic / Theme
Fisheries, Aquaculture
Copyright Message
Copyright © 2020 CNN Newsource Sales, Inc.
×
Marketplace Africa, Episode 561, Uganda's Plan to Bring Biotech onto Farms and Fields; Ben Langat
in Marketplace Africa, Episode 561 (Atlanta, GA: Cable News Network (CNN), 2023), 11 mins
Uganda's broader strategy for disease- and climate-resistant crops and what it means for the region; FrieslandCampina WAMCO looks to increase milk consumption across Africa.
Sample
in Marketplace Africa, Episode 561 (Atlanta, GA: Cable News Network (CNN), 2023), 11 mins
Description
Uganda's broader strategy for disease- and climate-resistant crops and what it means for the region; FrieslandCampina WAMCO looks to increase milk consumption across Africa.
Field of Study
Global Issues
Content Type
Documentary
Contributor
Zain Asher, 1983-
Date Published / Released
2023
Publisher
Cable News Network (CNN)
Series
Marketplace Africa
Speaker / Narrator
Victoria Sekitoleko, fl. 1986, Ben Langat
Person Discussed
Victoria Sekitoleko, fl. 1986, Ben Langat
Topic / Theme
Foods, Food industry, Bioengineering, Agriculture, Dairy farms
Copyright Message
Copyright © 2023 Cable News Network (CNN)
×
Marketplace Asia, Episode 20, South East Asia Tourism Rebound and Food Tech for Flavors in Asia
in Marketplace Asia, Episode 20 (Atlanta, GA: Cable News Network (CNN), 2023), 12 mins
This video is about Indonesia's evolving tourism strategy and the path to recovery in 2023, including Pizza Hut Taiwan's method behind their attention-grabbing ingredients.
Sample
in Marketplace Asia, Episode 20 (Atlanta, GA: Cable News Network (CNN), 2023), 12 mins
Description
This video is about Indonesia's evolving tourism strategy and the path to recovery in 2023, including Pizza Hut Taiwan's method behind their attention-grabbing ingredients.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Kristie Lu Stout, 1974-
Date Published / Released
2023
Publisher
Cable News Network (CNN)
Series
Marketplace Asia
Speaker / Narrator
Sandiaga Uno, 1969-
Person Discussed
Sandiaga Uno, 1969-
Topic / Theme
Food industry, Economic conditions, Cultural diversity, Tourism industry, Indonesians
Copyright Message
Copyright © 2023 Cable News Network (CNN)
×
McDonald's Adventure in the Hotel Industry
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their st...
Sample
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
Description
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their stays in the Golden Arch Hotels. Most seemed to agree, however, that the four-star rating didn't seem to match with McDonald's image.
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Stefan Michel, fl. 2005
Date Published / Released
2005
Publisher
Thunderbird Global School of Management
Topic / Theme
Hotels and inns, Market competition, Food industry, Organizational change, International trade, Management of Companies and Enterprises, Global Product/Service Issues
Copyright Message
Copyright © 2005 by the Thunderbird Global School of Management. All Rights Reserved.
×
McDonald's CEO Thompson: China Is a Growth Market
produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 11 mins
McDonald's President and CEO Don Thompson discusses the company's global growth with Betty Liu on Bloomberg Television's 'In The Loop.'
Sample
produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 11 mins
Description
McDonald's President and CEO Don Thompson discusses the company's global growth with Betty Liu on Bloomberg Television's 'In The Loop.'
Field of Study
Business & Economics
Content Type
Interview
Contributor
Bloomberg L. P.
Author / Creator
Betty Liu
Date Published / Released
2013-07-24
Publisher
Bloomberg L. P.
Topic / Theme
Markets, Restaurants, Food industry, Food and Beverage Stores
Copyright Message
Copyright © 2013 by Bloomberg LP
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McDonald's in China
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
The case focuses on the US- based fast food chain McDonald's entry and expansion strategies in the Chinese market. McDonald's entered China in 1990 with its first restaurant in Shenzhen. Since then McDonald's in China has been expanding steadily by providing outstanding quality, service, and value to its customers...
Sample
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
Description
The case focuses on the US- based fast food chain McDonald's entry and expansion strategies in the Chinese market. McDonald's entered China in 1990 with its first restaurant in Shenzhen. Since then McDonald's in China has been expanding steadily by providing outstanding quality, service, and value to its customers. For McDonald's other than its home market - the United States, China was the largest growth market with 960 restaurants and over 60,0...
The case focuses on the US- based fast food chain McDonald's entry and expansion strategies in the Chinese market. McDonald's entered China in 1990 with its first restaurant in Shenzhen. Since then McDonald's in China has been expanding steadily by providing outstanding quality, service, and value to its customers. For McDonald's other than its home market - the United States, China was the largest growth market with 960 restaurants and over 60,000 employees as of 2008. McDonald's strategic plan in China was to focus on core menu extensions, convenience and value. The case details the operational strategies of McDonald's in China. The case also discusses the different localization strategies adopted by McDonald's and concludes by identifying the challenges faced by McDonald's in China.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Syeda Maseeha Qumer, fl. 2008
Date Published / Released
2009
Publisher
IBS Center for Management Research
Topic / Theme
Food industry, Business enterprises, Restaurants, Restaurants and Other Eating Places, Global Product/Service Issues, Chinese
Copyright Message
Copyright © 2009 by IBS Center for Management Research
×
McDonald's in India
written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)
McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people...
Sample
written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)
Description
McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success? This case analyzes M...
McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success? This case analyzes McDonald's carefully planned context-specific strategies for its business growth in India.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Kishore Dashi, fl. 2005
Date Published / Released
2005
Publisher
Thunderbird Global School of Management
Topic / Theme
Local populations, Economic development, International trade, Organizational change, Food industry, Management of Companies and Enterprises, Emerging Economies
Copyright Message
Copyright © 2005 by the Thunderbird Global School of Management. All Rights Reserved.
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