Browse Titles - 82 results
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Kenny Rogers Roasters in China
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1996, originally published 1996), 15 page(s)
Kenny Rogers Roasters (KRR) in China series consists of two cases. The Kenny Rogers Roasters in China (A) case documents the efforts of a U.S.-based fast food chain to penetrate the Chinese market in the mid-1990s. The cases focus on Tony Wang, president of Franchise Investment Corporation of Asia (FICA), as he ev...
Sample
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1996, originally published 1996), 15 page(s)
Description
Kenny Rogers Roasters (KRR) in China series consists of two cases. The Kenny Rogers Roasters in China (A) case documents the efforts of a U.S.-based fast food chain to penetrate the Chinese market in the mid-1990s. The cases focus on Tony Wang, president of Franchise Investment Corporation of Asia (FICA), as he evaluates the market potential for KRR in China and selects a joint venture partner for the first restaurant. The accompanying KRR in Chi...
Kenny Rogers Roasters (KRR) in China series consists of two cases. The Kenny Rogers Roasters in China (A) case documents the efforts of a U.S.-based fast food chain to penetrate the Chinese market in the mid-1990s. The cases focus on Tony Wang, president of Franchise Investment Corporation of Asia (FICA), as he evaluates the market potential for KRR in China and selects a joint venture partner for the first restaurant. The accompanying KRR in China (B) case focuses on site selection issues which are at the heart of Tony Wang's ambitions for the restaurant chain in China. Both the (A) and (B) cases can be taught together in a single 90 minute class.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Thunderbird Global School of Management
Date Published / Released
1996
Publisher
Thunderbird Global School of Management
Topic / Theme
Retail franchises, Organizational change, Food industry, International trade, Management of Companies and Enterprises, Joint ventures and Strategic Alliances
Copyright Message
Copyright © 1996 by the Thunderbird Global School of Management. All Rights Reserved.
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Kraft's Takeover of Cadbury
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 25 page(s)
This case deals with the hostile takeover of UK-based Cadbury Plc (Cadbury) by the US-based Kraft Foods (Kraft). The final takeover price was £11.9 billion (US$19.7 billion). Cadbury was the world's second largest confectionery company. It had established a strong presence in emerging markets and globally held th...
Sample
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 25 page(s)
Description
This case deals with the hostile takeover of UK-based Cadbury Plc (Cadbury) by the US-based Kraft Foods (Kraft). The final takeover price was £11.9 billion (US$19.7 billion). Cadbury was the world's second largest confectionery company. It had established a strong presence in emerging markets and globally held the sixth position in the chocolates market. Cadbury had been facing a financial crisis over the previous few years and the revenue of th...
This case deals with the hostile takeover of UK-based Cadbury Plc (Cadbury) by the US-based Kraft Foods (Kraft). The final takeover price was £11.9 billion (US$19.7 billion). Cadbury was the world's second largest confectionery company. It had established a strong presence in emerging markets and globally held the sixth position in the chocolates market. Cadbury had been facing a financial crisis over the previous few years and the revenue of the company had declined. In early 2010, Cadbury was finally acquired by Kraft which felt that there were a lot of synergies in this acquisition. But one year after the deal, with Cadbury failing to meet Kraft's top line growth objectives and the company being behind in its debt reduction plans, industry observers were beginning to question whether Kraft's strategy of acquiring Cadbury was a wise one.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Syeda Maseeha Qumer, fl. 2008
Date Published / Released
2012
Publisher
IBS Center for Management Research
Topic / Theme
Management, Business enterprises, Food industry, Food Manufacturing, Global Marketing Management, Standardization/Adaptation Issues
Copyright Message
Copyright © 2011 by IBS Center for Management Research
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Marketplace Africa, Kenya Flower Industry; Pawan Sharma
presented by Eleni Giokos, fl. 2005; produced by Adeline Chen; interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 12 mins
How Kenya's flower industry has worked to get their perishable product to market around the world; Tolaram Group-West Africa's CEO on their success in West Africa.
Sample
presented by Eleni Giokos, fl. 2005; produced by Adeline Chen; interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 12 mins
Description
How Kenya's flower industry has worked to get their perishable product to market around the world; Tolaram Group-West Africa's CEO on their success in West Africa.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Adeline Chen
Author / Creator
Eleni Giokos, fl. 2005
Date Published / Released
2020
Publisher
Cable News Network (CNN)
Series
Marketplace Africa
Person Discussed
Pawan Sharma
Topic / Theme
Food industry, Industry, Flowers
Copyright Message
Copyright © 2020 CNN Newsource Sales, Inc.
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Marketplace Africa, Nairobi Big Box Grocery; Co-Founders Of Alitheia IDF
presented by Zain Asher, 1983-; interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 12 mins
Traditional big box grocery chains in Nairobi are adapting to capture the growing market; the co-founders of Nigerian investment firm Alitheia on changing the lending landscape.
Sample
presented by Zain Asher, 1983-; interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 12 mins
Description
Traditional big box grocery chains in Nairobi are adapting to capture the growing market; the co-founders of Nigerian investment firm Alitheia on changing the lending landscape.
Field of Study
Business & Economics
Content Type
Documentary
Author / Creator
Eleni Giokos, fl. 2005, Zain Asher, 1983-
Date Published / Released
2020
Publisher
Cable News Network (CNN)
Series
Marketplace Africa
Person Discussed
Polo Leteka, Tokunboh Ishmael
Topic / Theme
Women, Financial investments, Food industry, Grocery stores
Copyright Message
Copyright © 2020 CNN Newsource Sales, Inc.
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Marketplace Africa, Namibia Beef; John Fairest
presented by Zain Asher, 1983-; produced by Adeline Chen; interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 12 mins
Namibia‘s booming beef export industry; healthcare giant Sanofi is looking to digitize healthcare and increase coverage across the continent.
Sample
presented by Zain Asher, 1983-; produced by Adeline Chen; interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 12 mins
Description
Namibia‘s booming beef export industry; healthcare giant Sanofi is looking to digitize healthcare and increase coverage across the continent.
Field of Study
Global Issues
Content Type
Documentary
Contributor
Adeline Chen
Author / Creator
Eleni Giokos, fl. 2005, Zain Asher, 1983-
Date Published / Released
2020
Publisher
Cable News Network (CNN)
Series
Marketplace Africa
Person Discussed
Jon Fairest
Topic / Theme
Beef, Health, Technology, Food industry, Meats and poultry
Copyright Message
Copyright © 2019 CNN Newsource Sales, Inc.
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Marketplace Africa, Tanzania Fish Farming; Ashish J. Thakkar
presented by Zain Asher, 1983-; produced by Cable News Network (CNN); interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 11 mins
How the aquaculture industry is changing Tanzania’s economy; Mara Group's approach to unlocking the massive mobile market potential.
Sample
presented by Zain Asher, 1983-; produced by Cable News Network (CNN); interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2020), 11 mins
Description
How the aquaculture industry is changing Tanzania’s economy; Mara Group's approach to unlocking the massive mobile market potential.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Cable News Network (CNN)
Author / Creator
Eleni Giokos, fl. 2005, Zain Asher, 1983-
Date Published / Released
2020
Publisher
Cable News Network (CNN)
Series
Marketplace Africa
Person Discussed
Ashish Thakkar, 1981-
Topic / Theme
Fisheries, Aquaculture
Copyright Message
Copyright © 2020 CNN Newsource Sales, Inc.
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Marketplace Africa, Episode 561, Uganda's Plan to Bring Biotech onto Farms and Fields; Ben Langat
in Marketplace Africa, Episode 561 (Atlanta, GA: Cable News Network (CNN), 2023), 11 mins
Uganda's broader strategy for disease- and climate-resistant crops and what it means for the region; FrieslandCampina WAMCO looks to increase milk consumption across Africa.
Sample
in Marketplace Africa, Episode 561 (Atlanta, GA: Cable News Network (CNN), 2023), 11 mins
Description
Uganda's broader strategy for disease- and climate-resistant crops and what it means for the region; FrieslandCampina WAMCO looks to increase milk consumption across Africa.
Field of Study
Global Issues
Content Type
Documentary
Contributor
Zain Asher, 1983-
Date Published / Released
2023
Publisher
Cable News Network (CNN)
Series
Marketplace Africa
Speaker / Narrator
Victoria Sekitoleko, fl. 1986, Ben Langat
Person Discussed
Victoria Sekitoleko, fl. 1986, Ben Langat
Topic / Theme
Foods, Food industry, Bioengineering, Agriculture, Dairy farms
Copyright Message
Copyright © 2023 Cable News Network (CNN)
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Marketplace Asia, Episode 20, South East Asia Tourism Rebound and Food Tech for Flavors in Asia
in Marketplace Asia, Episode 20 (Atlanta, GA: Cable News Network (CNN), 2023), 12 mins
This video is about Indonesia's evolving tourism strategy and the path to recovery in 2023, including Pizza Hut Taiwan's method behind their attention-grabbing ingredients.
Sample
in Marketplace Asia, Episode 20 (Atlanta, GA: Cable News Network (CNN), 2023), 12 mins
Description
This video is about Indonesia's evolving tourism strategy and the path to recovery in 2023, including Pizza Hut Taiwan's method behind their attention-grabbing ingredients.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Kristie Lu Stout, 1974-
Date Published / Released
2023
Publisher
Cable News Network (CNN)
Series
Marketplace Asia
Speaker / Narrator
Sandiaga Uno, 1969-
Person Discussed
Sandiaga Uno, 1969-
Topic / Theme
Food industry, Economic conditions, Cultural diversity, Tourism industry, Indonesians
Copyright Message
Copyright © 2023 Cable News Network (CNN)
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McDonald's Adventure in the Hotel Industry
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their st...
Sample
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
Description
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their stays in the Golden Arch Hotels. Most seemed to agree, however, that the four-star rating didn't seem to match with McDonald's image.
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Stefan Michel, fl. 2005
Date Published / Released
2005
Publisher
Thunderbird Global School of Management
Topic / Theme
Hotels and inns, Market competition, Food industry, Organizational change, International trade, Management of Companies and Enterprises, Global Product/Service Issues
Copyright Message
Copyright © 2005 by the Thunderbird Global School of Management. All Rights Reserved.
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McDonald's CEO Thompson: China Is a Growth Market
produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 11 mins
McDonald's President and CEO Don Thompson discusses the company's global growth with Betty Liu on Bloomberg Television's 'In The Loop.'
Sample
produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 11 mins
Description
McDonald's President and CEO Don Thompson discusses the company's global growth with Betty Liu on Bloomberg Television's 'In The Loop.'
Field of Study
Business & Economics
Content Type
Interview
Contributor
Bloomberg L. P.
Author / Creator
Betty Liu
Date Published / Released
2013-07-24
Publisher
Bloomberg L. P.
Topic / Theme
Markets, Restaurants, Food industry, Food and Beverage Stores
Copyright Message
Copyright © 2013 by Bloomberg LP
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