Browse Titles - 82 results
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McDonald's in China
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
The case focuses on the US- based fast food chain McDonald's entry and expansion strategies in the Chinese market. McDonald's entered China in 1990 with its first restaurant in Shenzhen. Since then McDonald's in China has been expanding steadily by providing outstanding quality, service, and value to its customers...
Sample
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
Description
The case focuses on the US- based fast food chain McDonald's entry and expansion strategies in the Chinese market. McDonald's entered China in 1990 with its first restaurant in Shenzhen. Since then McDonald's in China has been expanding steadily by providing outstanding quality, service, and value to its customers. For McDonald's other than its home market - the United States, China was the largest growth market with 960 restaurants and over 60,0...
The case focuses on the US- based fast food chain McDonald's entry and expansion strategies in the Chinese market. McDonald's entered China in 1990 with its first restaurant in Shenzhen. Since then McDonald's in China has been expanding steadily by providing outstanding quality, service, and value to its customers. For McDonald's other than its home market - the United States, China was the largest growth market with 960 restaurants and over 60,000 employees as of 2008. McDonald's strategic plan in China was to focus on core menu extensions, convenience and value. The case details the operational strategies of McDonald's in China. The case also discusses the different localization strategies adopted by McDonald's and concludes by identifying the challenges faced by McDonald's in China.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Syeda Maseeha Qumer, fl. 2008
Date Published / Released
2009
Publisher
IBS Center for Management Research
Topic / Theme
Food industry, Business enterprises, Restaurants, Restaurants and Other Eating Places, Global Product/Service Issues, Chinese
Copyright Message
Copyright © 2009 by IBS Center for Management Research
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McDonald's in India
written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)
McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people...
Sample
written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)
Description
McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success? This case analyzes M...
McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success? This case analyzes McDonald's carefully planned context-specific strategies for its business growth in India.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Kishore Dashi, fl. 2005
Date Published / Released
2005
Publisher
Thunderbird Global School of Management
Topic / Theme
Local populations, Economic development, International trade, Organizational change, Food industry, Management of Companies and Enterprises, Emerging Economies
Copyright Message
Copyright © 2005 by the Thunderbird Global School of Management. All Rights Reserved.
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McDonald's, the Olympics & Fighting Obesity
produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 5 mins
Jill MacDonald, chief executive officer and president of McDonald's for Northern Europe, on how the company views rising levels of obesity and its plans for the London 2012 Olympics. She spoke on Bloomberg Television's 'The Last Word' on June 25.
Sample
produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 5 mins
Description
Jill MacDonald, chief executive officer and president of McDonald's for Northern Europe, on how the company views rising levels of obesity and its plans for the London 2012 Olympics. She spoke on Bloomberg Television's 'The Last Word' on June 25.
Field of Study
Business & Economics
Content Type
News story, Interview
Contributor
Bloomberg L. P.
Date Published / Released
2012-07-05
Publisher
Bloomberg L. P.
Topic / Theme
Food industry, Fast food restaurants, Food preferences, Food habits, Restaurants and Other Eating Places, Food and Beverage Stores
Copyright Message
Copyright © 2012 by Bloomberg LP
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Modern Marvels, Season 10, Episode 53, Commercial Fishing
in Modern Marvels, Season 10, Episode 53 (New York, NY: A&E Television Networks, 2004), 53 mins
Battered and fried or simply raw--seafood is a popular dish, no matter how you serve it. Americans consume more than 5-billion pounds yearly, an order that takes more than a fishing rod to fill and worries conservationists. We follow the fish, the fishermen, and the science trying to preserve fisheries for future...
Sample
in Modern Marvels, Season 10, Episode 53 (New York, NY: A&E Television Networks, 2004), 53 mins
Description
Battered and fried or simply raw--seafood is a popular dish, no matter how you serve it. Americans consume more than 5-billion pounds yearly, an order that takes more than a fishing rod to fill and worries conservationists. We follow the fish, the fishermen, and the science trying to preserve fisheries for future generations--from ancient ships on the Nile to a modern technologically sophisticated factory trawler on the Bering Sea to the Universi...
Battered and fried or simply raw--seafood is a popular dish, no matter how you serve it. Americans consume more than 5-billion pounds yearly, an order that takes more than a fishing rod to fill and worries conservationists. We follow the fish, the fishermen, and the science trying to preserve fisheries for future generations--from ancient ships on the Nile to a modern technologically sophisticated factory trawler on the Bering Sea to the University of New Hampshire's open-ocean aquaculture research project. And we witness a wide variety of fishing methods--from gillnetting and longlining to lobster trapping. Hop aboard and sail through time and around the globe as we explore the harsh conditions of life at sea and experience firsthand one of history's deadliest jobs. Brace yourself and feel the ice-cold, salt spray on your face as we explore commercial fishing!
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Field of Study
Business & Economics
Content Type
Documentary
Contributor
Lloyd Sherr, 1956-
Date Published / Released
2004
Publisher
A&E Television Networks
Series
Modern Marvels
Speaker / Narrator
Lloyd Sherr, 1956-
Topic / Theme
Boats and ships, Fish (Animal), Food industry, Fisheries, Fishing, Business & Economics
Copyright Message
Copyright © 2011. Used by permission of A&E Television.
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New York: America's Busiest City, Episode 2, New Fulton Fish Market
presented by Ade Adepitan, 1973-, Ant Anstead, 1979-, Anita Rani, 1977- and Dan Snow, 1978-; produced by Julie O'Neill, fl. 2000-2017, James Pearson, fl. 2006-2017 and Amanda Lyon, fl. 2001, British Broadcasting Corporation, in New York: America's Busiest City, Episode 2 (London, England: BBC Worldwide, 2016), 49 mins
New York City is America’s commercial, economic and cultural heart and, according to the Global Economic Power Index, the world’s most powerful city. Such success would not be possible without cutting-edge logistics, engineering and technology. This eye-opening series visits three crucial locations in New York...
Sample
presented by Ade Adepitan, 1973-, Ant Anstead, 1979-, Anita Rani, 1977- and Dan Snow, 1978-; produced by Julie O'Neill, fl. 2000-2017, James Pearson, fl. 2006-2017 and Amanda Lyon, fl. 2001, British Broadcasting Corporation, in New York: America's Busiest City, Episode 2 (London, England: BBC Worldwide, 2016), 49 mins
Description
New York City is America’s commercial, economic and cultural heart and, according to the Global Economic Power Index, the world’s most powerful city. Such success would not be possible without cutting-edge logistics, engineering and technology. This eye-opening series visits three crucial locations in New York – including Grand Central Terminal and Central Park – and explores the day-to-day details, everyday heroes and quirks of history t...
New York City is America’s commercial, economic and cultural heart and, according to the Global Economic Power Index, the world’s most powerful city. Such success would not be possible without cutting-edge logistics, engineering and technology. This eye-opening series visits three crucial locations in New York – including Grand Central Terminal and Central Park – and explores the day-to-day details, everyday heroes and quirks of history that keep this mega-city motoring forward. Real-life stories, hidden passageways, record-breaking tunnels and night-time sessions in the UPS sorting depot provide an illuminating glimpse behind-the-scenes of New York. A restless exploration of a city always on the move.
The second part of this three-part series, revealing the astonishing daily systems that allow America's biggest and busiest city to function. Anita Rani, Ade Adepitan, Ant Anstead and Dan Snow are in New York. From their base at the New Fulton fish market in The Bronx, they reveal the hidden nighttime operations, hard-nosed negotiations and price fluctuations of this wholesale operation. It is a stock exchange for seafood.
This time, Anita, Ade and Ant trace New York's food back to its source. Ade discovers that New York state produces an astonishing 600,000 tonnes of apples, more than 2.5 times Britain's entire production. Anita visits a cattle farm that supplies the steakhouses of New York and finds their diet includes chocolate, crisps and pasta.
Ant visits the New New York Bridge - $4 billion project that will provide a new transport artery for the city. Dan Snow heads to Freshkills on Staten Island. Once the world's biggest landfill with 150 million tonnes of rubbish, it has been transformed into 2,200 acres of parkland.
And we report on the revolution overtaking New York's food delivery networks. Our cameras go out with the takeaway delivery drivers responsible for getting 180,000 chicken wings to hungry New Yorkers.
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Field of Study
American History
Content Type
Documentary
Contributor
Julie O'Neill, fl. 2000-2017, James Pearson, fl. 2006-2017, Amanda Lyon, fl. 2001, British Broadcasting Corporation
Author / Creator
Ade Adepitan, 1973-, Ant Anstead, 1979-, Anita Rani, 1977-, Dan Snow, 1978-
Date Published / Released
2016
Publisher
BBC Worldwide
Series
New York: America's Busiest City
Topic / Theme
Trade and commerce, Fisheries, Cattle, Waste disposal, Apples, Food supply, Family and Culture, Trade and Commerce, Food Manufacturing, Agriculture, Forestry, Fishing and Hunting, Early 21st Century United States (2001– ), Late 20th Century (1975–2000), 21st Century in World History (2001– ), 20th Century in World History (1914--2000)
Copyright Message
Copyright © 2016 BBC Worldwide
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The Outlook for the Business of Food: Paul Fribourg
produced by Wall Street Journal; interview by Jesse Newman, fl. 2013 (New York, NY: Wall Street Journal, 2021), 24 mins
Continental Grain CEO Paul Fribourg discusses where profits and innovation will be found across the food industry and the agricultural economy with WSJ's Jesse Newman.
Sample
produced by Wall Street Journal; interview by Jesse Newman, fl. 2013 (New York, NY: Wall Street Journal, 2021), 24 mins
Description
Continental Grain CEO Paul Fribourg discusses where profits and innovation will be found across the food industry and the agricultural economy with WSJ's Jesse Newman.
Field of Study
Business & Economics
Content Type
Interview
Contributor
Wall Street Journal
Author / Creator
Jesse Newman, fl. 2013
Date Published / Released
2021
Publisher
Wall Street Journal
Person Discussed
Paul J. Fribourg, fl. 1976
Topic / Theme
Food industry, Branding (Marketing)
Copyright Message
Copyright © 2021 Knowledgemotion Ltd
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Pantry Worker
written by Society for Human Resource Management (Alexandria, VA: Society for Human Resource Management, 2014, originally published 2014), 1 page(s)
Sample
written by Society for Human Resource Management (Alexandria, VA: Society for Human Resource Management, 2014, originally published 2014), 1 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Society for Human Resource Management
Date Published / Released
2014
Publisher
Society for Human Resource Management
Topic / Theme
Food industry, Employment opportunities, Job skills, Human resource management, Management of Companies and Enterprises, Job Analysis & Design
Copyright Message
Copyright © 2014 by Society for Human Resource Management, all rights reserved.
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The Power Of A Multinational: Monsanto
produced by TV Choice (London, England - Bromley: TV Choice, 2010), 26 mins
Are people right to fear the spread of genetically modified crops? This powerful documentary tells the story of one farmer who takes a stand against the massive multinational Monsanto. THE BATTLE: Representatives from the multinational company Monsanto visit Canadian farmer Percy Schmeiser and demand he surrender...
Sample
produced by TV Choice (London, England - Bromley: TV Choice, 2010), 26 mins
Description
Are people right to fear the spread of genetically modified crops? This powerful documentary tells the story of one farmer who takes a stand against the massive multinational Monsanto. THE BATTLE: Representatives from the multinational company Monsanto visit Canadian farmer Percy Schmeiser and demand he surrender his canola crops. Percy refuses and an epic legal battle begins. BENEFITS & FEARS: Modifying canola's genes makes the plant resistant t...
Are people right to fear the spread of genetically modified crops? This powerful documentary tells the story of one farmer who takes a stand against the massive multinational Monsanto. THE BATTLE: Representatives from the multinational company Monsanto visit Canadian farmer Percy Schmeiser and demand he surrender his canola crops. Percy refuses and an epic legal battle begins. BENEFITS & FEARS: Modifying canola's genes makes the plant resistant to specific weed killers and, according to the makers, generally improves yield. But Percy's campaign highlights popular fears concerning GM crops and food with GM products in. Are GM companies employing "terminator technology"? INTIMIDATION: Schmeiser accuses Monsanto of intimidating tactics, employing private detectives to observe his every footstep. Finally, the case goes to Canada's supreme court. Percy argues the verdict raises more questions than it answers - including the biggest of all - "who owns life?"
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Field of Study
Business & Economics
Content Type
Documentary
Contributor
TV Choice
Date Published / Released
2010
Publisher
TV Choice
Topic / Theme
Genetic engineering, Nutrition, Food industry, Crop Production, Ethics, Sustainability, and Social Responsibility
Copyright Message
Copyright © 2010 by TV Choice, Ltd.
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Randy Garutti Discusses Acting Small As You Get Big
presented by Randy Garutti, fl. 2013; produced by Prendismo (Ithaca, NY: Prendismo, 2013), 4 mins
This lecture, produced by Prendismo, features Randy Garutti talking about how his company, Shake Shack, learned from the critiques of others.
Sample
presented by Randy Garutti, fl. 2013; produced by Prendismo (Ithaca, NY: Prendismo, 2013), 4 mins
Description
This lecture, produced by Prendismo, features Randy Garutti talking about how his company, Shake Shack, learned from the critiques of others.
Field of Study
Business & Economics
Content Type
Lecture/presentation
Contributor
Prendismo
Author / Creator
Randy Garutti, fl. 2013
Date Published / Released
2013
Publisher
Prendismo
Topic / Theme
Food preparation, Business, Food industry, Restaurants and Other Eating Places, Introduction to Human Resource Management
Copyright Message
Copyright 1992 to 2007 by the Cornell Research Foundation Inc, Copyright 2008 to 2014 by Cornell University, and Copyright 2008 to 2014 by Prendismo, LLC. All rights reserved.
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Shuanghui-Smithfield Deal: A Security Threat?
produced by Bloomberg L. P.; interview by Erik Schatzker, fl. 1998 (New York, NY: Bloomberg L. P., 2013), 4 mins
Andy Levine, Partner at Jones Day, discusses Shuanghui International's bid for Smithfield Foods and the likely headwinds the deal may face. He speaks on Bloomberg Television's 'Market Makers.'
Sample
produced by Bloomberg L. P.; interview by Erik Schatzker, fl. 1998 (New York, NY: Bloomberg L. P., 2013), 4 mins
Description
Andy Levine, Partner at Jones Day, discusses Shuanghui International's bid for Smithfield Foods and the likely headwinds the deal may face. He speaks on Bloomberg Television's 'Market Makers.'
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Bloomberg L. P.
Author / Creator
Erik Schatzker, fl. 1998
Date Published / Released
2013
Publisher
Bloomberg L. P.
Topic / Theme
Business partners, Business affairs, Business, Food industry, Food Manufacturing
Copyright Message
Copyright © 2013 by Bloomberg LP
×
