Browse Titles - 1154 results
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Bel Brand: The Laughing Cow Challenge
written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s posi...
Sample
written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
Description
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s position, the South Beach Craze, an environmental factor, is dwindling and is not sustainable. Second, the brand was receiving pressure fro...
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s position, the South Beach Craze, an environmental factor, is dwindling and is not sustainable. Second, the brand was receiving pressure from global stakeholders to try to unify the positioning in the US with the global brand positioning. These are both challenges that were faced by the marketing team and raised in the case.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Derek D. Rucker, fl. 2010
Date Published / Released
2012
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Market competition, Organizational change, Branding (Marketing), Food industry, Management of Companies and Enterprises, Global Segmentation/Targeting/Positioning Issues
Copyright Message
Copyright © 2012 by the Kellogg School of Management at Northwestern University
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Beneficiary
(New York, NY: Howcast, 2015), 2 mins
Learn what a beneficiary is in this Howcast finance video with expert Gregory McGraime.
Sample
(New York, NY: Howcast, 2015), 2 mins
Description
Learn what a beneficiary is in this Howcast finance video with expert Gregory McGraime.
Field of Study
Business & Economics
Content Type
Instructional material
Contributor
Gregory McGraime, fl. 1997
Date Published / Released
2015
Publisher
Howcast
Topic / Theme
Estates and inheritances, Life insurance industry, Wills and probate
Copyright Message
Copyright © 2015 VideoElephant
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Benmosche: AIG to Emerge a Strong, Global Company
produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 2 mins
AIG CEO Robert Benmosche talks with Bloomberg's Betty Liu about what's ahead for the insurer as it has repaid its bailout from the U.S. government and looks to reestablish its products globally. He speaks on Bloomberg Television's 'In The Loop.'
Sample
produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 2 mins
Description
AIG CEO Robert Benmosche talks with Bloomberg's Betty Liu about what's ahead for the insurer as it has repaid its bailout from the U.S. government and looks to reestablish its products globally. He speaks on Bloomberg Television's 'In The Loop.'
Field of Study
Business & Economics
Content Type
News story
Contributor
Bloomberg L. P.
Author / Creator
Betty Liu
Date Published / Released
2013
Publisher
Bloomberg L. P.
Topic / Theme
Product availability, National debt, Debt, Insurance industry, Monetary Authorities-Central Bank, Administration of Economic Programs, Executive, Legislative, and Other General Government Support
Copyright Message
Copyright © 2013 by Bloomberg LP
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Beristain: Alcoa Faces Global Pricing Headwind
produced by Bloomberg L. P.; interview by Tom Keene, 1952- (New York, NY: Bloomberg L. P., 2012), 5 mins
Jorge Beristain, head of American metals/mining research at Deutsche Bank Securities, talks with Bloomberg's Tom Keene about the metals and mining sector, with a special look at Alcoa as the company reports results after the bell today. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'
Sample
produced by Bloomberg L. P.; interview by Tom Keene, 1952- (New York, NY: Bloomberg L. P., 2012), 5 mins
Description
Jorge Beristain, head of American metals/mining research at Deutsche Bank Securities, talks with Bloomberg's Tom Keene about the metals and mining sector, with a special look at Alcoa as the company reports results after the bell today. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'
Field of Study
Business & Economics
Content Type
News story
Contributor
Bloomberg L. P.
Author / Creator
Tom Keene, 1952-
Date Published / Released
2013-10-09, 2012-10-09
Publisher
Bloomberg L. P.
Topic / Theme
Business enterprises, Mining industry, Metal Ore Mining
Copyright Message
Copyright © 2012 by Bloomberg LP
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Bern: There Are Still Good Opportunities in Energy
presented by Betty Liu; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 4 mins
Gianna Bern, president of Brookshire Advisory and research, talks with Bloomberg's Betty Liu about investment opportunities in the energy industry. They speak on Bloomberg Television's 'In The Loop.'
Sample
presented by Betty Liu; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 4 mins
Description
Gianna Bern, president of Brookshire Advisory and research, talks with Bloomberg's Betty Liu about investment opportunities in the energy industry. They speak on Bloomberg Television's 'In The Loop.'
Field of Study
Business & Economics
Content Type
Interview, News story
Contributor
Bloomberg L. P.
Author / Creator
Betty Liu
Date Published / Released
2012-08-29
Publisher
Bloomberg L. P.
Topic / Theme
Energy industry, Financial investments, Oil and Gas Extraction
Copyright Message
Copyright © 2012 by Bloomberg LP
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Best Buy in China
written by Indu Perepu, fl. 2012 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
The case focuses on US-based electronics retailer Best Buy Co. Inc.'s (Best Buy) Chinese operations. China was Best Buy's second international venture, after its successful operations in the Canadian market. Best Buy ventured into China by opening a sourcing office in 2003, and at that time it planned to study and...
Sample
written by Indu Perepu, fl. 2012 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
Description
The case focuses on US-based electronics retailer Best Buy Co. Inc.'s (Best Buy) Chinese operations. China was Best Buy's second international venture, after its successful operations in the Canadian market. Best Buy ventured into China by opening a sourcing office in 2003, and at that time it planned to study and understand the Chinese market and also recruit talented employees locally in order to open its stores in China. Before it opened its o...
The case focuses on US-based electronics retailer Best Buy Co. Inc.'s (Best Buy) Chinese operations. China was Best Buy's second international venture, after its successful operations in the Canadian market. Best Buy ventured into China by opening a sourcing office in 2003, and at that time it planned to study and understand the Chinese market and also recruit talented employees locally in order to open its stores in China. Before it opened its own brand stores, Best Buy acquired a majority stake in Jiangsu Five Star Appliance Co., (Five Star Appliance) in May 2006 and began operating 136 Five Star Appliance stores in eight provinces across the country as part of its 'dual-brand' strategy.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Indu Perepu, fl. 2012
Date Published / Released
2009
Publisher
IBS Center for Management Research
Topic / Theme
International trade, Business partners, Electronics industry, Electronics and Appliance Stores, Foreign Market Entry Modes, Chinese
Copyright Message
Copyright © 2009 by IBS Center for Management Research
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Best Buy's Midadventure in the Middle Kingdom
written by Indu Perepu, fl. 2012 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 16 page(s)
The case discusses the entry and the subsequent exit of the US-based electronics retailer Best Buy in China. Best Buy entered China by opening a procurement office in 2003. After studying the market for quite some time, it decided to acquire Jinangsu Five Star Appliance Co, (Five Star), the fourth largest electron...
Sample
written by Indu Perepu, fl. 2012 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 16 page(s)
Description
The case discusses the entry and the subsequent exit of the US-based electronics retailer Best Buy in China. Best Buy entered China by opening a procurement office in 2003. After studying the market for quite some time, it decided to acquire Jinangsu Five Star Appliance Co, (Five Star), the fourth largest electronics retailer in the country, in order to have a wide presence in the market. In China, Best Buy followed the dual brand strategy that i...
The case discusses the entry and the subsequent exit of the US-based electronics retailer Best Buy in China. Best Buy entered China by opening a procurement office in 2003. After studying the market for quite some time, it decided to acquire Jinangsu Five Star Appliance Co, (Five Star), the fourth largest electronics retailer in the country, in order to have a wide presence in the market. In China, Best Buy followed the dual brand strategy that it followed in the Canadian market. As per this strategy, the company operated Five Star as a separate brand, different from the Best Buy stores, the first of which was opened in 2006 in Shanghai. In China, electronic retail stores usually consisted of vendor representatives who promoted their own products.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Indu Perepu, fl. 2012
Date Published / Released
2012
Publisher
IBS Center for Management Research
Topic / Theme
Business partners, Electronics industry, International trade, Electronics and Appliance Stores, Transferring FSAs and CSAs across Borders, Chinese
Copyright Message
Copyright © 2012 by IBS Center for Management Research
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Best Western International: One Global Brand
(Glendale, AZ: Thunderbird Global School of Management, 2003, originally published 2003), 41 page(s)
Sample
(Glendale, AZ: Thunderbird Global School of Management, 2003, originally published 2003), 41 page(s)
Field of Study
Business & Economics
Content Type
Case study
Date Published / Released
2003
Publisher
Thunderbird Global School of Management
Topic / Theme
Marketing and advertising, Business affairs, Business, Hotels and inns, Management of Companies and Enterprises, Global Product/Service Issues
Copyright Message
Copyright © 2003 by the Thunderbird Global School of Management. All Rights Reserved.
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Betting on Farmland: Is Drought-Driven Rally Over?
produced by Bloomberg L. P.; interview by Deirdre Bolton, fl. 1999-2013 (New York, NY: Bloomberg L. P., 2013), 4 mins
Greenhaven Group President Ashmead Pringle discusses agriculture and his investment strategy on Bloomberg Television's 'Money Moves.'
Sample
produced by Bloomberg L. P.; interview by Deirdre Bolton, fl. 1999-2013 (New York, NY: Bloomberg L. P., 2013), 4 mins
Description
Greenhaven Group President Ashmead Pringle discusses agriculture and his investment strategy on Bloomberg Television's 'Money Moves.'
Field of Study
Business & Economics
Content Type
News story, Interview
Contributor
Bloomberg L. P.
Author / Creator
Deirdre Bolton, fl. 1999-2013
Date Published / Released
2013-04-11
Publisher
Bloomberg L. P.
Topic / Theme
Farms, Financial investments, Prices, Crops, Agriculture, Commodities, Securities and Commodity Exchanges, Crop Production
Copyright Message
Copyright © 2013 by Bloomberg LP
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Betting the Farm
directed by Jason Mann, fl. 2010 and Cecily Pingree, fl. 2006; produced by Jason Mann, fl. 2010 and Cecily Pingree, fl. 2006, Pull start pictures (Los Angeles, CA: FilmHub, 2012), 1 hour 24 mins
A group of Maine dairy farmers band together to launch a milk company. Will their gamble keep them in business, or lead to catastrophe?
Sample
directed by Jason Mann, fl. 2010 and Cecily Pingree, fl. 2006; produced by Jason Mann, fl. 2010 and Cecily Pingree, fl. 2006, Pull start pictures (Los Angeles, CA: FilmHub, 2012), 1 hour 24 mins
Description
A group of Maine dairy farmers band together to launch a milk company. Will their gamble keep them in business, or lead to catastrophe?
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Jason Mann, fl. 2010, Cecily Pingree, fl. 2006, Pull start pictures
Author / Creator
Jason Mann, fl. 2010, Cecily Pingree, fl. 2006
Date Published / Released
2012
Publisher
FilmHub
Topic / Theme
Food industry, Business enterprises, Cattle, Farmers' markets, Farmers, Dairy farms, Milk
Copyright Message
Copyright © 2012 Pull-Start Pictures
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