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About Ourselves: Lessons in Hygiene for the Loyal Temperance Legion
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written by Christine Isabel Tinling, 1869-1943 (Evanston, IL: Woman's Christian Temperance Union, 1914, originally published 1914), 55 page(s)
This 55-page book by Christine I. Tinling of the National Woman's Christian Temperance Union is a collection of stories for children. The stories are interwoven with temperance teaching so that young people will unconsciously gain lessons in hygiene and in manly and womanly self-control, which will help to make th...
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written by Christine Isabel Tinling, 1869-1943 (Evanston, IL: Woman's Christian Temperance Union, 1914, originally published 1914), 55 page(s)
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Argentina Currency Peg and Fiscal Reforms (A)
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written by Nabil Al-Najjar, 2010- (Evanston, IL: Northwestern University. Kellogg School of Management, 2010, originally published 2010), 4 page(s)
Case A starts by reviewing several attempts made by three consecutive Argentine governments between 1973 and 1989 to fight the three-digit inflation rates that had troubled the country since the end of World War II. Next, the implementation of the currency peg under the broad umbrella called the “convertibility...
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written by Nabil Al-Najjar, 2010- (Evanston, IL: Northwestern University. Kellogg School of Management, 2010, originally published 2010), 4 page(s)
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At Ford, Turnaround Is Job One
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written by Northwestern University. Kellogg School of Management (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 15 page(s)
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written by Northwestern University. Kellogg School of Management (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 15 page(s)
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Bel Brand: The Laughing Cow Challenge
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written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
The case features Bel-Brand’s efforts to position its flagship brand The Laughing Cow in the US. The challenges in this case are twofold. First, choose a viable position for a brand after a period of high growth following the South Beach Craze. The difficulty here is that the initial driver of the brand’s posi...
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written by Derek D. Rucker, fl. 2010 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 7 page(s)
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Beyond Beijing
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written by Salome Chasnoff, fl. 1995; directed by Salome Chasnoff, fl. 1995; produced by Salome Chasnoff, fl. 1995 (Evanston, IL: Beyondmedia, 1996), 1 hour
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written by Salome Chasnoff, fl. 1995; directed by Salome Chasnoff, fl. 1995; produced by Salome Chasnoff, fl. 1995 (Evanston, IL: Beyondmedia, 1996), 1 hour
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BHP Billiton: Mining Potash
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written by Thomas N. Hubbard, fl. 2012 and Michael J. Moore, fl. 2012 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 13 page(s)
BHP, an Australian mining company, threatens to enter the potash mining industry through a hostile takeover of the Potash Corporation of Saskatchewan. Complicating matters is the fact that the Canadian potash industry has operated as a legal cartel in which the provincial government has a stake. This case enables...
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written by Thomas N. Hubbard, fl. 2012 and Michael J. Moore, fl. 2012 (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 13 page(s)
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The Case of Synthroid (A): Marketing a Drug Coming Off Patent
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written by Julie Hennessy, fl. 2010 and Alice M. Tybout, fl. 2013 (Evanston, IL: Northwestern University. Kellogg School of Management, 2013, originally published 2013), 19 page(s)
The case tells the story of Synthroid from its development in 1958 as the first synthetic thyroxine molecule to its competition against generic equivalents in 2004. The case introduces students to the pharmaceutical industry, its practices, and some of the complexities of pricing and drug choice, with drug manufac...
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written by Julie Hennessy, fl. 2010 and Alice M. Tybout, fl. 2013 (Evanston, IL: Northwestern University. Kellogg School of Management, 2013, originally published 2013), 19 page(s)
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CATECHISM ON THE WORLD'S W.C.T.U.
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written by Elizabeth P. Gordon, 1851-1933 (Evanston, IL: World Woman's Christian Temperance Union, 1900), 10 page(s)
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written by Elizabeth P. Gordon, 1851-1933 (Evanston, IL: World Woman's Christian Temperance Union, 1900), 10 page(s)
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Citigroup's Shareholder Tango in Brazil (A)
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written by Susan Perkins (Evanston, IL: Northwestern University. Kellogg School of Management, 2013, originally published 2013), 16 page(s)
Citigroup has discovered that Daniel Dantas, hired five years earlier to manage Citigroup's $750 million private equity investment in a Brazilian telecommunications industry joint venture, has allegedly mismanaged more than $300 million in assets and contracts. Dantas’s misconduct relates to his management of Ci...
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written by Susan Perkins (Evanston, IL: Northwestern University. Kellogg School of Management, 2013, originally published 2013), 16 page(s)
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Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks
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written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on ener...
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written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
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