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Advertising Creative Appeals
produced by D.E. Visuals (Sunrise, FL: D.E. Visuals, 2006), 20 mins
Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising. Using both print ads and TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and Shock. The success of each appeal is well documented b...
Sample
produced by D.E. Visuals (Sunrise, FL: D.E. Visuals, 2006), 20 mins
Description
Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising. Using both print ads and TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and Shock. The success of each appeal is well documented by 15 advertising research studies cited in the program. A clinical psychologist briefly comments on the natural human response to each...
Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising. Using both print ads and TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and Shock. The success of each appeal is well documented by 15 advertising research studies cited in the program. A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced and interesting for students.
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Field of Study
Business & Economics
Content Type
Instructional material
Contributor
D.E. Visuals
Date Published / Released
2006
Publisher
D.E. Visuals
Topic / Theme
Business affairs, Marketing and advertising, Advertising, Public Relations, and Related Services, Business & Economics
Copyright Message
Copyright © 2006. Used by permission of D.E. Visuals.
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Apple Jury Foreman: Was No Home-Field Advantage
presented by Emily Chang, 1980-; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 5 mins
The Apple vs. Samsung Jury Foreman Vel Hogan discusses his experience throughout the billion dollar patent case. He speaks with Emily Chang on Bloomberg Television's 'Bloomberg West.'
Sample
presented by Emily Chang, 1980-; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 5 mins
Description
The Apple vs. Samsung Jury Foreman Vel Hogan discusses his experience throughout the billion dollar patent case. He speaks with Emily Chang on Bloomberg Television's 'Bloomberg West.'
Field of Study
Business & Economics
Content Type
News story, Interview
Contributor
Bloomberg L. P.
Author / Creator
Emily Chang, 1980-
Date Published / Released
2012-08-27
Publisher
Bloomberg L. P.
Topic / Theme
Consumer products, Market competition, Legal evidence, Business enterprises, Computers, Patents, Trials and litigation, Computer Systems Design and Related Services, Computer and Electronic Product Manufacturing, Telecommunications
Copyright Message
Copyright © 2012 by Bloomberg LP
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Appraisal in Action Case Study Examples
produced by TV Choice (London, England - Bromley: TV Choice, 2012), 25 mins
This program explores what happens at company appraisal interviews of employees. It includes four case studies of employees with such issues as wanting to be involved in a new project, having difficulties with professional exams, resisting new approaches to work, and facing hidden company agendas.
Sample
produced by TV Choice (London, England - Bromley: TV Choice, 2012), 25 mins
Description
This program explores what happens at company appraisal interviews of employees. It includes four case studies of employees with such issues as wanting to be involved in a new project, having difficulties with professional exams, resisting new approaches to work, and facing hidden company agendas.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
TV Choice
Date Published / Released
2012
Publisher
TV Choice
Topic / Theme
Interviews and interviewing, Job training, Feedback (Management tool), Job evaluation, Human resource management
Copyright Message
Copyright ©2012 by TV Choice
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Balancing the Concerns of Boards and Shareholders
produced by Bloomberg L. P.; interview by Alix Steel, fl. 2012 (New York, NY: Bloomberg L. P., 2013), 4 mins
Chandan Economics President Sam Chandan discusses balancing the concerns of management boards with those of shareholders. He speaks with Alix Steel on Bloomberg Television's 'Taking Stock.'
Sample
produced by Bloomberg L. P.; interview by Alix Steel, fl. 2012 (New York, NY: Bloomberg L. P., 2013), 4 mins
Description
Chandan Economics President Sam Chandan discusses balancing the concerns of management boards with those of shareholders. He speaks with Alix Steel on Bloomberg Television's 'Taking Stock.'
Field of Study
Business & Economics
Content Type
Interview
Contributor
Bloomberg L. P.
Author / Creator
Alix Steel, fl. 2012
Date Published / Released
2013-03-20
Publisher
Bloomberg L. P.
Topic / Theme
Boards of directors, Management, Financial investments, Management of Companies and Enterprises
Copyright Message
Copyright © 2013 by Bloomberg LP
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Business Culture In Italy
produced by Atma Global (New York, NY: Atma Global, 2014), 2 mins
This instructional video, produced by Atma Global, is about Italian business culture.
Sample
produced by Atma Global (New York, NY: Atma Global, 2014), 2 mins
Description
This instructional video, produced by Atma Global, is about Italian business culture.
Field of Study
Business & Economics
Content Type
Instructional material
Contributor
Atma Global
Date Published / Released
2014
Publisher
Atma Global
Topic / Theme
Labor force, Italian people, Cultural norms, Business affairs, Management of Companies and Enterprises, Developing Cultural Intelligence, Asians
Copyright Message
Copyright © 2014 by Atma Global Knowledge Media, Inc.
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Businessweek's One-on-One With Mitt Romney
produced by Bloomberg L. P.; interview by Scarlet Fu, fl. 1997 (New York, NY: Bloomberg L. P., 2012), 6 mins
Bloomberg Businessweek editor Josh Tyrangiel talks about the magazine's interview with presumptive Republican presidential candidate Mitt Romney. He speaks on Bloomberg Television's 'Market Makers.'
Sample
produced by Bloomberg L. P.; interview by Scarlet Fu, fl. 1997 (New York, NY: Bloomberg L. P., 2012), 6 mins
Description
Bloomberg Businessweek editor Josh Tyrangiel talks about the magazine's interview with presumptive Republican presidential candidate Mitt Romney. He speaks on Bloomberg Television's 'Market Makers.'
Field of Study
Business & Economics
Content Type
Interview
Contributor
Bloomberg L. P.
Author / Creator
Scarlet Fu, fl. 1997
Date Published / Released
2012-08-13
Publisher
Bloomberg L. P.
Person Discussed
Josh Tyrangiel, fl. 2001, Mitt Romney, 1947-
Topic / Theme
Election campaigns, Magazine articles, Executive, Legislative, and Other General Government Support
Copyright Message
Copyright © 2012 by Bloomberg LP
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Channels of Distribution
produced by D.E. Visuals (Sunrise, FL: D.E. Visuals, 2002), 23 mins
Suggests reasons why some marketers employ direct and others indirect distribution - covers advantages and disadvantages of each alternative. Diagrams and shows examples of the common consumer and business market channels. A separate section covers channels in the service industries. Special topics include multi-c...
Sample
produced by D.E. Visuals (Sunrise, FL: D.E. Visuals, 2002), 23 mins
Description
Suggests reasons why some marketers employ direct and others indirect distribution - covers advantages and disadvantages of each alternative. Diagrams and shows examples of the common consumer and business market channels. A separate section covers channels in the service industries. Special topics include multi-channel systems, vertical marketing systems, service channels, Internet channels, and strategic channel decisions
Field of Study
Business & Economics
Content Type
Documentary
Contributor
D.E. Visuals
Date Published / Released
2002
Publisher
D.E. Visuals
Topic / Theme
Business failures, Retail, Advertising, Public Relations, and Related Services, Business & Economics
Copyright Message
Copyright © 2002. Used by permission of D.E. Visuals.
Segments
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Collaboration Begins with You: Be a Silo Buster
written by Jane Ripley, fl. 2015, Eunice Parisi-Carew, fl. 2015 and Ken Blanchard, fl. 2015 (San Francisco, CA: Berrett-Koehler Publishers, 2015, originally published 2015), 169 page(s)
This book teaches people at all levels—from entry-level associates to top executives—that it’s up to them to help promote and preserve a winning culture of collaboration. The authors show that busting silos and bringing people together is an inside-out process that involves your heart (your character and int...
Sample
written by Jane Ripley, fl. 2015, Eunice Parisi-Carew, fl. 2015 and Ken Blanchard, fl. 2015 (San Francisco, CA: Berrett-Koehler Publishers, 2015, originally published 2015), 169 page(s)
Description
This book teaches people at all levels—from entry-level associates to top executives—that it’s up to them to help promote and preserve a winning culture of collaboration. The authors show that busting silos and bringing people together is an inside-out process that involves your heart (your character and intentions), your head (your beliefs and attitudes), and your hands (your actions and behaviors). Working with this three-part approach, C...
This book teaches people at all levels—from entry-level associates to top executives—that it’s up to them to help promote and preserve a winning culture of collaboration. The authors show that busting silos and bringing people together is an inside-out process that involves your heart (your character and intentions), your head (your beliefs and attitudes), and your hands (your actions and behaviors). Working with this three-part approach, Collaboration Begins with You helps readers develop a collaborative culture by utilizing differences; nurturing safety and trust; instituting a clear purpose, values, and goals; talking openly; and empowering themselves and others.
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Field of Study
Business & Economics
Content Type
Book
Author / Creator
Jane Ripley, fl. 2015, Eunice Parisi-Carew, fl. 2015, Ken Blanchard, fl. 2015
Date Published / Released
2015
Publisher
Berrett-Koehler Publishers
Topic / Theme
Communication, Business teams, Corporate culture, Organizational effectiveness, Management of Companies and Enterprises
Copyright Message
Copyright © 2015 by Polvera Publishing, Jane Ripley and Eunice Parisi-Carew. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical revi...
Copyright © 2015 by Polvera Publishing, Jane Ripley and Eunice Parisi-Carew. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.
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Co-Worker From Hell: Successfully Manage Your Most Challenging Work Relationships, Dealing with Co-Workers From Hell
produced by Briefings Media Group, in Co-Worker From Hell: Successfully Manage Your Most Challenging Work Relationships (Bethesda, MD: Columbia Books, 2013, originally published 2013), 1 hour 1 mins
This audio presentation discusses how to minimize conflict between co-workers, confront hellish employees' behavior head-on, resolve workplace issues and move toward successful work relationships in your office.
Sample
produced by Briefings Media Group, in Co-Worker From Hell: Successfully Manage Your Most Challenging Work Relationships (Bethesda, MD: Columbia Books, 2013, originally published 2013), 1 hour 1 mins
Description
This audio presentation discusses how to minimize conflict between co-workers, confront hellish employees' behavior head-on, resolve workplace issues and move toward successful work relationships in your office.
Field of Study
Business & Economics
Content Type
Corporate training
Contributor
Briefings Media Group
Date Published / Released
2013
Publisher
Columbia Books
Series
Co-Worker From Hell: Successfully Manage Your Most Challenging Work Relationships
Topic / Theme
Business, Human resource management, Management, Organizational behavior, Co-workers, Management of Companies and Enterprises, Relationships
Copyright Message
Copyright © 2013 by Columbia Books Inc.. All rights reserved.
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Cutting Edge Communication Comedy Series, Episode 15, Enhancing Service
presented by Eve Ash, fl. 1979; produced by Eve Ash, fl. 1979, in Cutting Edge Communication Comedy Series, Episode 15 (Melbourne, Victoria: Seven Dimensions, 2013), 9 mins
Service is integral to Cutting Edge; if a client is not happy, they can lose business. Marcus likens service to a gecko’s suction capacity; once you get a client, you never let him/her go. Marcus introduces Barney Bradley who instructs everyone to close eyes and imagine a computer support frustration. He then as...
Sample
presented by Eve Ash, fl. 1979; produced by Eve Ash, fl. 1979, in Cutting Edge Communication Comedy Series, Episode 15 (Melbourne, Victoria: Seven Dimensions, 2013), 9 mins
Description
Service is integral to Cutting Edge; if a client is not happy, they can lose business. Marcus likens service to a gecko’s suction capacity; once you get a client, you never let him/her go. Marcus introduces Barney Bradley who instructs everyone to close eyes and imagine a computer support frustration. He then asks them to imagine the joy one feels when great service is finally delivered. Sam explains the importance of GECKO. Get it right first...
Service is integral to Cutting Edge; if a client is not happy, they can lose business. Marcus likens service to a gecko’s suction capacity; once you get a client, you never let him/her go. Marcus introduces Barney Bradley who instructs everyone to close eyes and imagine a computer support frustration. He then asks them to imagine the joy one feels when great service is finally delivered. Sam explains the importance of GECKO. Get it right first time – no mistakes. Efficiency – one can simultaneously field a call and acknowledge the presence of someone who needs service. Having a Can-do attitude is vital – the notion that a company “might” do something, conveys the impression it won’t happen. A client who can count on you has a sense of confidence. Alex likes her customers to feel special; it is how they grow their customer base. Sherry loves Knowledge – finding out about her customers; the more she knows about them, the better the service she can give, whilst for Serena knowledge is part of preparedness. Outcomes is about finding an answer, setting a deadline and sticking to it. Steve’s motto: turn a complaint into congratulations!
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Field of Study
Business & Economics
Content Type
Documentary
Contributor
Eve Ash, fl. 1979
Author / Creator
Eve Ash, fl. 1979
Date Published / Released
2013
Publisher
Seven Dimensions
Series
Cutting Edge Communication Comedy Series
Topic / Theme
Business, Customer relations, Management of Companies and Enterprises
Copyright Message
Copyright © 2013. Used by permission of Seven Dimensions. All rights reserved.
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