21 results for your search

Coca Cola
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(Privately Published, 2007), 22 secs
This black-and-white commercial is an advertisement for the soda Coca-Cola.
(Privately Published, 2007), 22 secs
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Cola Conquest, Part I, The Cola Conquest: A Classic Marketing Story
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directed by Irene Angelico, fl. 1975; produced by TV Choice, in Cola Conquest, Part I (London, England - Bromley: TV Choice, 2008), 42 mins
This video details the rise of Coca-Cola and the birth of modern advertising. It offers examples of classic advertisements, explores Coke’s marketing techniques, considers its long-running brand rivalry with Pepsi, and includes commentary from advertising experts.
directed by Irene Angelico, fl. 1975; produced by TV Choice, in Cola Conquest, Part I (London, England - Bromley: TV Choice, 2008), 42 mins
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Document Collection, The Cola Conquest
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directed by Irene Angelico, fl. 1975; produced by Abby Jack Neidik, fl. 1973, DLI Productions, in Document Collection (San Francisco, CA: The Video Project, 1998), 2 hours 32 mins
Using the story of the most successful commercial brand in world history, The Cola Conquest is a revealing examination of popular culture in America and the exportation of American commercialism around the globe. Beginning its inquiry in 1895, The Cola Conquest traces the evolution of commercial supply and demand,...
directed by Irene Angelico, fl. 1975; produced by Abby Jack Neidik, fl. 1973, DLI Productions, in Document Collection (San Francisco, CA: The Video Project, 1998), 2 hours 32 mins
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Is Coke's New Anti-Obesity Ad Hypocritical?
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produced by Bloomberg L. P.; interview by Sara Eisen, fl. 2013 and Stephanie Ruhle, fl. 2012 (New York, NY: Bloomberg L. P., 2013), 3 mins
Shape magazine Vice President and Editor-In-Chief Tara Kraft discusses sugar in soda and obesity in the U.S. She speaks on Bloomberg Television's 'Market Makers.'
produced by Bloomberg L. P.; interview by Sara Eisen, fl. 2013 and Stephanie Ruhle, fl. 2012 (New York, NY: Bloomberg L. P., 2013), 3 mins
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The Secrets of Branding, Episode 1, The Power of Brands
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directed by Matt Hill; produced by Joanna Bartholomew and Matt Hill, Blakeway, in The Secrets of Branding, Episode 1 (London, England: BBC Worldwide, 2014), 52 mins
A look at how branding became such a powerful asset, and how it can embody the culture and heritage of a country.
directed by Matt Hill; produced by Joanna Bartholomew and Matt Hill, Blakeway, in The Secrets of Branding, Episode 1 (London, England: BBC Worldwide, 2014), 52 mins
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100 Club, Episode 2
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presented by Cyril Vanier, fl. 2016; produced by Cable News Network (CNN), in 100 Club (Atlanta, GA: Cable News Network (CNN), 2018), 24 mins
We tell the stories of some of the world’s greatest centurion companies as they reflect on their past, present, and the path they are taking for future success.
presented by Cyril Vanier, fl. 2016; produced by Cable News Network (CNN), in 100 Club (Atlanta, GA: Cable News Network (CNN), 2018), 24 mins
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Coca-Cola's history begins with a pharmacist
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produced by Cable News Network (CNN) (Atlanta, GA: Cable News Network (CNN), 2018), 2 mins
In 1886, a pharmacist in Atlanta created a flavored syrup initially intended as medicine. Today, the Coca-Cola Company has more than 500 brands and 4,100 drinks around the world.
produced by Cable News Network (CNN) (Atlanta, GA: Cable News Network (CNN), 2018), 2 mins
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Cola Conquest, Part II, The Cola Conquest 2: How Coca-Cola Took Over the World
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directed by Irene Angelico, fl. 1975; produced by TV Choice, in Cola Conquest, Part II (London, England - Bromley: TV Choice, 2008), 39 mins
This program examines Coca-Cola’s rise to become a top-selling beverage worldwide. It shows how Coca-Cola tried to overcome China’s long history of tea drinking, explains how it won acceptance in 149, and discusses the deaths of workers in Guatemala when a local bottling company resisted unionization.
directed by Irene Angelico, fl. 1975; produced by TV Choice, in Cola Conquest, Part II (London, England - Bromley: TV Choice, 2008), 39 mins
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Cola Drinks: How safe are they?
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written by Mylavarapu Vinaya Kumar, fl. 2006 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2005, originally published 2005), 5 page(s)
The focus of this caselet is the controversy over the presence of a high level of pesticides in soft drinks manufactured by Coca-Cola and Pepsi companies. It discusses the international standards related to quality of beverages and draws attention to the need for specific regulations in the beverage segment in Ind...
written by Mylavarapu Vinaya Kumar, fl. 2006 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2005, originally published 2005), 5 page(s)
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Marketplace Africa, Coke Studio Africa, Graeme Stephens
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presented by Zain Asher, 1983-; produced by Cable News Network (CNN); interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2017), 11 mins
Go behind the scenes at Coke Studio Africa, and the CEO of Sun International talks about what kind of growth the brand is experiencing on the continent.
presented by Zain Asher, 1983-; produced by Cable News Network (CNN); interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: Cable News Network (CNN), 2017), 11 mins
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