17 results for your search

Coca Cola
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(Privately Published, 2007), 22 secs
This black-and-white commercial is an advertisement for the soda Coca-Cola.
(Privately Published, 2007), 22 secs
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Cola Conquest, Part I, The Cola Conquest: A Classic Marketing Story
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directed by Irene Angelico, fl. 1975; produced by TV Choice, in Cola Conquest, Part I (London, England - Bromley: TV Choice, 2008), 42 mins
This video details the rise of Coca-Cola and the birth of modern advertising. It offers examples of classic advertisements, explores Coke’s marketing techniques, considers its long-running brand rivalry with Pepsi, and includes commentary from advertising experts.
directed by Irene Angelico, fl. 1975; produced by TV Choice, in Cola Conquest, Part I (London, England - Bromley: TV Choice, 2008), 42 mins
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Document Collection, The Cola Conquest
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directed by Irene Angelico, fl. 1975; produced by Abby Jack Neidik, fl. 1973, DLI Productions, in Document Collection (San Francisco, CA: The Video Project, 1998), 2 hours 32 mins
Using the story of the most successful commercial brand in world history, The Cola Conquest is a revealing examination of popular culture in America and the exportation of American commercialism around the globe. Beginning its inquiry in 1895, The Cola Conquest traces the evolution of commercial supply and demand,...
directed by Irene Angelico, fl. 1975; produced by Abby Jack Neidik, fl. 1973, DLI Productions, in Document Collection (San Francisco, CA: The Video Project, 1998), 2 hours 32 mins
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Is Coke's New Anti-Obesity Ad Hypocritical?
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produced by Bloomberg L. P.; interview by Sara Eisen, fl. 2013 and Stephanie Ruhle, fl. 2012 (New York, NY: Bloomberg L. P., 2013), 3 mins
Shape magazine Vice President and Editor-In-Chief Tara Kraft discusses sugar in soda and obesity in the U.S. She speaks on Bloomberg Television's 'Market Makers.'
produced by Bloomberg L. P.; interview by Sara Eisen, fl. 2013 and Stephanie Ruhle, fl. 2012 (New York, NY: Bloomberg L. P., 2013), 3 mins
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Cola Conquest, Part II, The Cola Conquest 2: How Coca-Cola Took Over the World
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directed by Irene Angelico, fl. 1975; produced by TV Choice, in Cola Conquest, Part II (London, England - Bromley: TV Choice, 2008), 39 mins
This program examines Coca-Cola’s rise to become a top-selling beverage worldwide. It shows how Coca-Cola tried to overcome China’s long history of tea drinking, explains how it won acceptance in 149, and discusses the deaths of workers in Guatemala when a local bottling company resisted unionization.
directed by Irene Angelico, fl. 1975; produced by TV Choice, in Cola Conquest, Part II (London, England - Bromley: TV Choice, 2008), 39 mins
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Cola Drinks: How safe are they?
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written by Mylavarapu Vinaya Kumar, fl. 2006 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2005, originally published 2005), 5 page(s)
The focus of this caselet is the controversy over the presence of a high level of pesticides in soft drinks manufactured by Coca-Cola and Pepsi companies. It discusses the international standards related to quality of beverages and draws attention to the need for specific regulations in the beverage segment in Ind...
written by Mylavarapu Vinaya Kumar, fl. 2006 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2005, originally published 2005), 5 page(s)
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Marketplace Africa, Coke Studio Africa, Graeme Stephens
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presented by Zain Asher, 1983-; produced by Cable News Network (CNN); interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: CNN Newsource Sales, 2017), 11 mins
Go behind the scenes at Coke Studio Africa, and the CEO of Sun International talks about what kind of growth the brand is experiencing on the continent.
presented by Zain Asher, 1983-; produced by Cable News Network (CNN); interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: CNN Newsource Sales, 2017), 11 mins
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Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks
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written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on ener...
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
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Coca-Cola's Re-entry and Growth Strategies in China
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written by Suchitra Jampani, fl. 2004 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2004, originally published 2004), 14 page(s)
Coca-cola has a presence in over 200 countries worldwide and is acknowledged as the most recognized brand in the world. This case explains Coca Cola's entry and growth strategies in China and the reasons for its success in this market. The case discusses its strategy for re-entry into the Chinese market and its lo...
written by Suchitra Jampani, fl. 2004 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2004, originally published 2004), 14 page(s)
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Choices & Change: Microeconomics, Lesson 10, Part 3, Imperfect Competition: Part 3
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directed by Ken Harrison, fl. 1969-1999; produced by Ken Harrison, fl. 1969-1999, Dallas TeleLearning, in Choices & Change: Microeconomics, Lesson 10, Part 3 (Dallas, TX: Dallas County Community College District, 2000), 8 mins
Imperfect Competition makes comparisons between perfect and monopolistic competition and between monopoly and oligopoly. Advertising, its use in these markets and the desirability of advertising expenses is explored.
directed by Ken Harrison, fl. 1969-1999; produced by Ken Harrison, fl. 1969-1999, Dallas TeleLearning, in Choices & Change: Microeconomics, Lesson 10, Part 3 (Dallas, TX: Dallas County Community College District, 2000), 8 mins
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