18 results for your search
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Coca Cola
(Privately Published, 2007), 22 secs
This black-and-white commercial is an advertisement for the soda Coca-Cola.
Sample
(Privately Published, 2007), 22 secs
Description
This black-and-white commercial is an advertisement for the soda Coca-Cola.
Field of Study
Business & Economics
Content Type
Commercial
Date Published / Released
2007
Publisher
Privately Published
Topic / Theme
Foods, Retail, Soft drinks, Marketing and advertising, Humanities
Organization Discussed
Coca-Cola Company
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Cola Conquest, Part I, The Cola Conquest: A Classic Marketing Story
directed by Irene Angelico, fl. 1975; produced by TV Choice, in Cola Conquest, Part I (London, England - Bromley: TV Choice, 2008), 42 mins
This video details the rise of Coca-Cola and the birth of modern advertising. It offers examples of classic advertisements, explores Coke’s marketing techniques, considers its long-running brand rivalry with Pepsi, and includes commentary from advertising experts.
Sample
directed by Irene Angelico, fl. 1975; produced by TV Choice, in Cola Conquest, Part I (London, England - Bromley: TV Choice, 2008), 42 mins
Description
This video details the rise of Coca-Cola and the birth of modern advertising. It offers examples of classic advertisements, explores Coke’s marketing techniques, considers its long-running brand rivalry with Pepsi, and includes commentary from advertising experts.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
TV Choice
Author / Creator
Irene Angelico, fl. 1975
Date Published / Released
2008
Publisher
TV Choice
Series
Cola Conquest
Topic / Theme
Beverage industry, Branding (Marketing), Marketing and advertising, Soft drinks, Global Marketing
Copyright Message
Copyright ©2007 by TV Choice
Organization Discussed
PepsiCo International, Coca-Cola Company
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Document Collection, The Cola Conquest
directed by Irene Angelico, fl. 1975; produced by Abby Jack Neidik, fl. 1973, DLI Productions, in Document Collection (San Francisco, CA: The Video Project, 1998), 2 hours 32 mins
Using the story of the most successful commercial brand in world history, The Cola Conquest is a revealing examination of popular culture in America and the exportation of American commercialism around the globe. Beginning its inquiry in 1895, The Cola Conquest traces the evolution of commercial supply and demand,...
Sample
directed by Irene Angelico, fl. 1975; produced by Abby Jack Neidik, fl. 1973, DLI Productions, in Document Collection (San Francisco, CA: The Video Project, 1998), 2 hours 32 mins
Description
Using the story of the most successful commercial brand in world history, The Cola Conquest is a revealing examination of popular culture in America and the exportation of American commercialism around the globe. Beginning its inquiry in 1895, The Cola Conquest traces the evolution of commercial supply and demand, and how this dynamic was birthed and shaped through a century of mass urbanization and industrialization. An eye opening critique of t...
Using the story of the most successful commercial brand in world history, The Cola Conquest is a revealing examination of popular culture in America and the exportation of American commercialism around the globe. Beginning its inquiry in 1895, The Cola Conquest traces the evolution of commercial supply and demand, and how this dynamic was birthed and shaped through a century of mass urbanization and industrialization. An eye opening critique of the culture of global consumerism, this 3-part series examines the hugely successful exportation of American culture and how this has created a universally embraced pop-commercialism in all the farthest reaching corners of the world.
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Field of Study
Business & Economics
Content Type
Documentary
Contributor
Abby Jack Neidik, fl. 1973, DLI Productions, Rick Book, fl. 1996
Author / Creator
Irene Angelico, fl. 1975
Date Published / Released
1998
Publisher
The Video Project
Series
Document Collection
Speaker / Narrator
Rick Book, fl. 1996
Topic / Theme
Beverage industry, History, Commercial policy, Popular culture, Soft drinks, Americans
Copyright Message
Copyright © 2012 Speciality Studios, The Video Project
Organization Discussed
PepsiCo International, Coca-Cola Company
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Is Coke's New Anti-Obesity Ad Hypocritical?
produced by Bloomberg L. P.; interview by Sara Eisen, fl. 2013 and Stephanie Ruhle, fl. 2012 (New York, NY: Bloomberg L. P., 2013), 3 mins
Shape magazine Vice President and Editor-In-Chief Tara Kraft discusses sugar in soda and obesity in the U.S. She speaks on Bloomberg Television's 'Market Makers.'
Sample
produced by Bloomberg L. P.; interview by Sara Eisen, fl. 2013 and Stephanie Ruhle, fl. 2012 (New York, NY: Bloomberg L. P., 2013), 3 mins
Description
Shape magazine Vice President and Editor-In-Chief Tara Kraft discusses sugar in soda and obesity in the U.S. She speaks on Bloomberg Television's 'Market Makers.'
Field of Study
Business & Economics
Content Type
Interview
Contributor
Bloomberg L. P.
Author / Creator
Sara Eisen, fl. 2013, Stephanie Ruhle, fl. 2012
Date Published / Released
2013-01-15
Publisher
Bloomberg L. P.
Topic / Theme
Television and radio commercials, Deceptive advertising, Branding (Marketing), Marketing and advertising, Beverage Manufacturing
Copyright Message
Copyright © 2013 by Bloomberg LP
Organization Discussed
Coca-Cola Company
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Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on ener...
Sample
written by Richard E. Wilson, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 15 page(s)
Description
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest con...
How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest control from the upstart brands that originated them, Amatil was targeting the retail context where young people congregated and formed their preferences—in pubs, nightclubs, healthclubs, and sporting events. This international case explores the challenges encountered when a mature company with considerable distribution assets, well-honed systems, and entrenched operating procedures attempts to sell into an underserved retail channel with requirements quite unlike those of the company’s mainstream buyers. How does it attract market interest? How does it develop new routes-to-market without undercutting the cost efficiencies and delivery value that have earned it dominant position elsewhere? How does it win over what could be its core customers of the future without alienating today’s faithful? These are just some of the questions that Amatil management was determined to solve.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Richard E. Wilson, fl. 2009
Date Published / Released
2009
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Innovation and invention, Organizational change, International trade, Bottling companies, Beverages, Management of Companies and Enterprises, Global Distribution Issues
Copyright Message
Copyright © 2009 by the Kellogg School of Management at Northwestern University
Organization Discussed
Coca-Cola Company
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Coca-Cola's Re-entry and Growth Strategies in China
written by Suchitra Jampani, fl. 2004 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2004, originally published 2004), 14 page(s)
Coca-cola has a presence in over 200 countries worldwide and is acknowledged as the most recognized brand in the world. This case explains Coca Cola's entry and growth strategies in China and the reasons for its success in this market. The case discusses its strategy for re-entry into the Chinese market and its lo...
Sample
written by Suchitra Jampani, fl. 2004 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2004, originally published 2004), 14 page(s)
Description
Coca-cola has a presence in over 200 countries worldwide and is acknowledged as the most recognized brand in the world. This case explains Coca Cola's entry and growth strategies in China and the reasons for its success in this market. The case discusses its strategy for re-entry into the Chinese market and its long-term localization strategy. The case also looks at how Coke cooperated with the Chinese government in order to soften the impact of...
Coca-cola has a presence in over 200 countries worldwide and is acknowledged as the most recognized brand in the world. This case explains Coca Cola's entry and growth strategies in China and the reasons for its success in this market. The case discusses its strategy for re-entry into the Chinese market and its long-term localization strategy. The case also looks at how Coke cooperated with the Chinese government in order to soften the impact of the restrictive policies regarding Foreign Direct Investment in China, and how it designed its marketing and promotion strategies to suit the Chinese market.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Suchitra Jampani, fl. 2004
Date Published / Released
2004
Publisher
IBS Center for Management Research
Topic / Theme
Beverages, Business, International trade, Beverage Manufacturing, Foreign Market Entry Modes, Chinese
Copyright Message
Copyright © 2004 by IBS Center for Management Research
Organization Discussed
Coca-Cola Company
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Coca-Cola's history begins with a pharmacist
produced by Cable News Network (CNN) (Atlanta, GA: CNN Newsource Sales, 2018), 2 mins
In 1886, a pharmacist in Atlanta created a flavored syrup initially intended as medicine. Today, the Coca-Cola Company has more than 500 brands and 4,100 drinks around the world.
Sample
produced by Cable News Network (CNN) (Atlanta, GA: CNN Newsource Sales, 2018), 2 mins
Description
In 1886, a pharmacist in Atlanta created a flavored syrup initially intended as medicine. Today, the Coca-Cola Company has more than 500 brands and 4,100 drinks around the world.
Field of Study
Food Studies Online
Content Type
News story
Contributor
Cable News Network (CNN)
Date Published / Released
2018
Publisher
CNN Newsource Sales
Topic / Theme
Beverage Manufacturing
Copyright Message
Copyright © 2018 CNN Newsource Sales
Organization Discussed
Coca-Cola Company
×
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Cola Conquest, Part II, The Cola Conquest 2: How Coca-Cola Took Over the World
directed by Irene Angelico, fl. 1975; produced by TV Choice, in Cola Conquest, Part II (London, England - Bromley: TV Choice, 2008), 39 mins
This program examines Coca-Cola’s rise to become a top-selling beverage worldwide. It shows how Coca-Cola tried to overcome China’s long history of tea drinking, explains how it won acceptance in 149, and discusses the deaths of workers in Guatemala when a local bottling company resisted unionization.
Sample
directed by Irene Angelico, fl. 1975; produced by TV Choice, in Cola Conquest, Part II (London, England - Bromley: TV Choice, 2008), 39 mins
Description
This program examines Coca-Cola’s rise to become a top-selling beverage worldwide. It shows how Coca-Cola tried to overcome China’s long history of tea drinking, explains how it won acceptance in 149, and discusses the deaths of workers in Guatemala when a local bottling company resisted unionization.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
TV Choice
Author / Creator
Irene Angelico, fl. 1975
Date Published / Released
2008
Publisher
TV Choice
Series
Cola Conquest
Person Discussed
Robert Woodruff, 1889-1985
Topic / Theme
Marketing and advertising, Soft drinks, U.S. Civil Rights Movement, 1954-, World War II, 1939-1945, Globalization in a Historical Context
Copyright Message
Copyright ©2007 by TV Choice
Organization Discussed
Coca-Cola Company
×
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Cola Drinks: How safe are they?
written by Mylavarapu Vinaya Kumar, fl. 2006 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2005, originally published 2005), 5 page(s)
The focus of this caselet is the controversy over the presence of a high level of pesticides in soft drinks manufactured by Coca-Cola and Pepsi companies. It discusses the international standards related to quality of beverages and draws attention to the need for specific regulations in the beverage segment in Ind...
Sample
written by Mylavarapu Vinaya Kumar, fl. 2006 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2005, originally published 2005), 5 page(s)
Description
The focus of this caselet is the controversy over the presence of a high level of pesticides in soft drinks manufactured by Coca-Cola and Pepsi companies. It discusses the international standards related to quality of beverages and draws attention to the need for specific regulations in the beverage segment in India. The caselet takes a look at the impact the pesticide controversy has had on the two soft drink giants.
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Mylavarapu Vinaya Kumar, fl. 2006
Date Published / Released
2005
Publisher
IBS Center for Management Research
Topic / Theme
Agricultural pests, Beverage industry, Beverage Manufacturing, Environmental Sustainability
Copyright Message
Copyright © 2005 by IBS Center for Management Research
Organization Discussed
Coca-Cola Company, PepsiCo International
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Marketplace Africa, Coke Studio Africa, Graeme Stephens
presented by Zain Asher, 1983-; produced by Cable News Network (CNN); interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: CNN Newsource Sales, 2017), 11 mins
Go behind the scenes at Coke Studio Africa, and the CEO of Sun International talks about what kind of growth the brand is experiencing on the continent.
Sample
presented by Zain Asher, 1983-; produced by Cable News Network (CNN); interview by Eleni Giokos, fl. 2005, in Marketplace Africa (Atlanta, GA: CNN Newsource Sales, 2017), 11 mins
Description
Go behind the scenes at Coke Studio Africa, and the CEO of Sun International talks about what kind of growth the brand is experiencing on the continent.
Field of Study
Business & Economics
Content Type
News story
Contributor
Cable News Network (CNN)
Author / Creator
Eleni Giokos, fl. 2005, Zain Asher, 1983-
Date Published / Released
2017
Publisher
CNN Newsource Sales
Series
Marketplace Africa
Person Discussed
Graeme Stephens, fl. 2003
Topic / Theme
Arts, Entertainment, and Recreation
Copyright Message
Copyright ©2017 CNN Newsource Sales, Inc.
Organization Discussed
Sun International, Coca-Cola Company
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