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Employer Branding at McDonald's: Redefining McJobs
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written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
This case is about the employer branding strategies adopted by McDonald's Corporation, one of the largest fast food chains in the world. Since the 1980s, entry-level jobs at McDonald's had come to be associated with low-paying dead end jobs. The term 'McJobs' had become synonymous with low-prestige, low-benefit, n...
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
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McDonald's: Revamping Its Poor Employer Image
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written by Arpita Siddhanta, fl. 2007 (Hyderabad, Telangana: IBS Case Development Centre, 2007, originally published 2007), 26 page(s)
McDonald's is a leading fast-food giant in the world. Since the 1980s, the company has been in the eye of the storm as a poor employer and for exploiting workers. The company faced several protests, boycotts, pickets, strikes, lawsuits and campaigns. In June 2003, a popular publication, Merriam-Webster's Collegiat...
written by Arpita Siddhanta, fl. 2007 (Hyderabad, Telangana: IBS Case Development Centre, 2007, originally published 2007), 26 page(s)
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Senatore: McDonald's is No Longer Just Fast Food
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presented by Sara Eisen, fl. 2013, Scarlet Fu, fl. 1997 and Tom Keene, 1952-; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 6 mins
Sara Senatore, vice president and senior research analyst at Sanford C. Bernstein & Co., talks with Bloomberg's Tom Keene about the headwinds facing McDonald's as the restaurant chain reports July sales that came in below expectations. She speaks on Bloomberg Television's 'Bloomberg Surveillance.'
presented by Sara Eisen, fl. 2013, Scarlet Fu, fl. 1997 and Tom Keene, 1952-; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 6 mins
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What Are the Investment Risks in McDonalds?
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produced by Bloomberg L. P.; interview by Dominic Chu, fl. 2010 (New York, NY: Bloomberg L. P., 2012), 2 mins
BMO Capital Markets' Max Breir talks about McDonalds, the restaurant business and his investment strategy.
produced by Bloomberg L. P.; interview by Dominic Chu, fl. 2010 (New York, NY: Bloomberg L. P., 2012), 2 mins
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Fast Food 3.0
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produced by Wall Street Journal; interview by Heather Haddon, fl. 2006 (New York, NY: WSJ, 2019), 19 mins
New restaurant companies are nipping at the heels of the big chains. And there's more to their success than data and technology.
produced by Wall Street Journal; interview by Heather Haddon, fl. 2006 (New York, NY: WSJ, 2019), 19 mins
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How Big Is McDonald's International Reach?
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presented by Trish Regan, 1977-; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 5 mins
Edward Jones's Jack Russo, KeeneOnTheMarket.com's Omair Chaudry and Bloomberg's Julie Hyman discuss McDonald's international growth with Trish Regan on Bloomberg Television's 'Street Smart.'
presented by Trish Regan, 1977-; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 5 mins
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McDonald's in China
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written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
The case focuses on the US- based fast food chain McDonald's entry and expansion strategies in the Chinese market. McDonald's entered China in 1990 with its first restaurant in Shenzhen. Since then McDonald's in China has been expanding steadily by providing outstanding quality, service, and value to its customers...
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
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Who Are McDonald's Next Generation of Leaders?
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presented by Betty Liu; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 2 mins
Jeffrey Hayzlett, Bloomberg Contributing Editor, discusses McDonald's training programs and attempts to add healthy food to their menu on Bloomberg Television.
presented by Betty Liu; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 2 mins
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Is McDonald's Future Success in Chicken Wings?
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produced by Bloomberg L. P.; interview by Scarlet Fu, fl. 1997, Tom Keene, 1952- and Sara Eisen, fl. 2013 (New York, NY: Bloomberg L. P., 2013), 4 mins
NPD Group vice president Harry Balzer discusses McDonald's testing out their new "Mighty Wings." He speaks on Bloomberg Television's "Bloomberg Surveillance."
produced by Bloomberg L. P.; interview by Scarlet Fu, fl. 1997, Tom Keene, 1952- and Sara Eisen, fl. 2013 (New York, NY: Bloomberg L. P., 2013), 4 mins
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McDonald's Adventure in the Hotel Industry
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written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their st...
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
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