24 results for your search

Employer Branding at McDonald's: Redefining McJobs
See details
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
This case is about the employer branding strategies adopted by McDonald's Corporation, one of the largest fast food chains in the world. Since the 1980s, entry-level jobs at McDonald's had come to be associated with low-paying dead end jobs. The term 'McJobs' had become synonymous with low-prestige, low-benefit, n...
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
×
McDonald's: Revamping Its Poor Employer Image
See details
written by Arpita Siddhanta, fl. 2007 (Hyderabad, Telangana: IBS Case Development Centre, 2007, originally published 2007), 26 page(s)
McDonald's is a leading fast-food giant in the world. Since the 1980s, the company has been in the eye of the storm as a poor employer and for exploiting workers. The company faced several protests, boycotts, pickets, strikes, lawsuits and campaigns. In June 2003, a popular publication, Merriam-Webster's Collegiat...
written by Arpita Siddhanta, fl. 2007 (Hyderabad, Telangana: IBS Case Development Centre, 2007, originally published 2007), 26 page(s)
×
Senatore: McDonald's is No Longer Just Fast Food
See details
presented by Sara Eisen, fl. 2013, Scarlet Fu, fl. 1997 and Tom Keene, 1952-; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 6 mins
Sara Senatore, vice president and senior research analyst at Sanford C. Bernstein & Co., talks with Bloomberg's Tom Keene about the headwinds facing McDonald's as the restaurant chain reports July sales that came in below expectations. She speaks on Bloomberg Television's 'Bloomberg Surveillance.'
presented by Sara Eisen, fl. 2013, Scarlet Fu, fl. 1997 and Tom Keene, 1952-; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 6 mins
×
What Are the Investment Risks in McDonalds?
See details
produced by Bloomberg L. P.; interview by Dominic Chu, fl. 2010 (New York, NY: Bloomberg L. P., 2012), 2 mins
BMO Capital Markets' Max Breir talks about McDonalds, the restaurant business and his investment strategy.
produced by Bloomberg L. P.; interview by Dominic Chu, fl. 2010 (New York, NY: Bloomberg L. P., 2012), 2 mins
×
Is McDonald's Future Success in Chicken Wings?
See details
produced by Bloomberg L. P.; interview by Scarlet Fu, fl. 1997, Tom Keene, 1952- and Sara Eisen, fl. 2013 (New York, NY: Bloomberg L. P., 2013), 4 mins
NPD Group vice president Harry Balzer discusses McDonald's testing out their new "Mighty Wings." He speaks on Bloomberg Television's "Bloomberg Surveillance."
produced by Bloomberg L. P.; interview by Scarlet Fu, fl. 1997, Tom Keene, 1952- and Sara Eisen, fl. 2013 (New York, NY: Bloomberg L. P., 2013), 4 mins
×
McDonald's Adventure in the Hotel Industry
See details
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their st...
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
×
McDonald's CEO: More Customers Counting Calories
See details
produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 6 mins
McDonald's President and CEO Don Thompson discusses healthy eating with Betty Liu on Bloomberg Television's "In The Loop."
produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 6 mins
×
McDonald's in Discrimination Row
See details
written by IBS Center for Management Research (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 3 page(s)
In July 2006, the world's largest fast food restaurant chain, McDonald's, which claims to be an equal opportunity employer, was at the receiving end of a discrimination lawsuit along with the management company that runs the McDonald's outlet in Dearborn and an unnamed manager. Two Muslim women claimed that they h...
written by IBS Center for Management Research (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 3 page(s)
×
McDonald's in India
See details
written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)
McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people...
written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)
×
McDonald's, the Olympics & Fighting Obesity
See details
produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 5 mins
Jill MacDonald, chief executive officer and president of McDonald's for Northern Europe, on how the company views rising levels of obesity and its plans for the London 2012 Olympics. She spoke on Bloomberg Television's 'The Last Word' on June 25.
produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 5 mins
×

Pages