6 results for your search

Is McDonald's Future Success in Chicken Wings?
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produced by Bloomberg L. P.; interview by Scarlet Fu, fl. 1997, Tom Keene, 1952- and Sara Eisen, fl. 2013 (New York, NY: Bloomberg L. P., 2013), 4 mins
NPD Group vice president Harry Balzer discusses McDonald's testing out their new "Mighty Wings." He speaks on Bloomberg Television's "Bloomberg Surveillance."
produced by Bloomberg L. P.; interview by Scarlet Fu, fl. 1997, Tom Keene, 1952- and Sara Eisen, fl. 2013 (New York, NY: Bloomberg L. P., 2013), 4 mins
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McDonald's CEO: More Customers Counting Calories
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produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 6 mins
McDonald's President and CEO Don Thompson discusses healthy eating with Betty Liu on Bloomberg Television's "In The Loop."
produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 6 mins
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Will Starbucks Calorie Labels Jolt Customers?
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produced by Bloomberg L. P.; interview by Trish Regan, 1977- (New York, NY: Bloomberg L. P., 2013), 4 mins
Bloomberg Contributing Editor Jeffrey Hayzlett and New York State Restaurant Association Spokesman Andrew Moesel discuss calorie labeling with Trish Regan on Bloomberg Television Street Smart.
produced by Bloomberg L. P.; interview by Trish Regan, 1977- (New York, NY: Bloomberg L. P., 2013), 4 mins
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Fast Food 3.0
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produced by Wall Street Journal; interview by Heather Haddon, fl. 2006 (New York, NY: WSJ, 2019), 19 mins
New restaurant companies are nipping at the heels of the big chains. And there's more to their success than data and technology.
produced by Wall Street Journal; interview by Heather Haddon, fl. 2006 (New York, NY: WSJ, 2019), 19 mins
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Secrets of the Superbrands, Episode 3, Food
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directed by Adam Boome, fl. 2011; presented by Alex Riley, 1968-; produced by Adam Boome, fl. 2011, in Secrets of the Superbrands, Episode 3 (London, England: BBC Worldwide, 2011), 55 mins
Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, even love them? After meeting up with brand fanatics -...
directed by Adam Boome, fl. 2011; presented by Alex Riley, 1968-; produced by Adam Boome, fl. 2011, in Secrets of the Superbrands, Episode 3 (London, England: BBC Worldwide, 2011), 55 mins
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What Should McDonald's CEO Be Doing Different?
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presented by Deirdre Bolton, fl. 1999-2013; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 3 mins
Former Eastman Kodak Chief Marketing Officer Jeffrey Hayzlett discusses his outlook for McDonald's with Deirdre Bolton on Bloomberg Television's 'Market Makers.'
presented by Deirdre Bolton, fl. 1999-2013; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 3 mins
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