3 results for your search

McDonald's, the Olympics & Fighting Obesity
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produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 5 mins
Jill MacDonald, chief executive officer and president of McDonald's for Northern Europe, on how the company views rising levels of obesity and its plans for the London 2012 Olympics. She spoke on Bloomberg Television's 'The Last Word' on June 25.
produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 5 mins
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Fast Food 3.0
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produced by Wall Street Journal; interview by Heather Haddon, fl. 2006 (New York, NY: WSJ, 2019), 19 mins
New restaurant companies are nipping at the heels of the big chains. And there's more to their success than data and technology.
produced by Wall Street Journal; interview by Heather Haddon, fl. 2006 (New York, NY: WSJ, 2019), 19 mins
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Secrets of the Superbrands, Episode 3, Food
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directed by Adam Boome, fl. 2011; presented by Alex Riley, 1968-; produced by Adam Boome, fl. 2011, in Secrets of the Superbrands, Episode 3 (London, England: BBC Worldwide, 2011), 55 mins
Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, even love them? After meeting up with brand fanatics -...
directed by Adam Boome, fl. 2011; presented by Alex Riley, 1968-; produced by Adam Boome, fl. 2011, in Secrets of the Superbrands, Episode 3 (London, England: BBC Worldwide, 2011), 55 mins
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