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McDonald's Adventure in the Hotel Industry
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written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their st...
written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)
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McDonald's in Discrimination Row
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written by IBS Center for Management Research (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 3 page(s)
In July 2006, the world's largest fast food restaurant chain, McDonald's, which claims to be an equal opportunity employer, was at the receiving end of a discrimination lawsuit along with the management company that runs the McDonald's outlet in Dearborn and an unnamed manager. Two Muslim women claimed that they h...
written by IBS Center for Management Research (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 3 page(s)
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McDonald's in India
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written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)
McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people...
written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)
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Employer Branding at McDonald's: Redefining McJobs
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written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
This case is about the employer branding strategies adopted by McDonald's Corporation, one of the largest fast food chains in the world. Since the 1980s, entry-level jobs at McDonald's had come to be associated with low-paying dead end jobs. The term 'McJobs' had become synonymous with low-prestige, low-benefit, n...
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
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McDonald's: Revamping Its Poor Employer Image
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written by Arpita Siddhanta, fl. 2007 (Hyderabad, Telangana: IBS Case Development Centre, 2007, originally published 2007), 26 page(s)
McDonald's is a leading fast-food giant in the world. Since the 1980s, the company has been in the eye of the storm as a poor employer and for exploiting workers. The company faced several protests, boycotts, pickets, strikes, lawsuits and campaigns. In June 2003, a popular publication, Merriam-Webster's Collegiat...
written by Arpita Siddhanta, fl. 2007 (Hyderabad, Telangana: IBS Case Development Centre, 2007, originally published 2007), 26 page(s)
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McDonald's in China
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written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
The case focuses on the US- based fast food chain McDonald's entry and expansion strategies in the Chinese market. McDonald's entered China in 1990 with its first restaurant in Shenzhen. Since then McDonald's in China has been expanding steadily by providing outstanding quality, service, and value to its customers...
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
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Chapter 22: McDonald's UK: Enhancing corporate reputation and developing an employer brand
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written by Stephen Taylor, fl. 2012; edited by Adrian Wilkinson, fl. 2012 and Tony Dundon, fl. 2012; in Case Studies In Global Management: Strategy, Innovation, and People Management (Prahran, Victoria: Tilde University Press, 2012, originally published 2012), 197-205
written by Stephen Taylor, fl. 2012; edited by Adrian Wilkinson, fl. 2012 and Tony Dundon, fl. 2012; in Case Studies In Global Management: Strategy, Innovation, and People Management (Prahran, Victoria: Tilde University Press, 2012, originally published 2012), 197-205
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Case study 1: McDonald's UK: Enhancing corporate reputation and developing an employer brand
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written by Stephen Taylor, fl. 2012; edited by Adrian Wilkinson, fl. 2012 and Tony Dundon, fl. 2012; in People Management and HRM: Case Studies in Global Management (Victoria (Australia): Tilde University Press, 2012, originally published 2012), 1-9
written by Stephen Taylor, fl. 2012; edited by Adrian Wilkinson, fl. 2012 and Tony Dundon, fl. 2012; in People Management and HRM: Case Studies in Global Management (Victoria (Australia): Tilde University Press, 2012, originally published 2012), 1-9
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