17 results for your search

Employer Branding at McDonald's: Redefining McJobs
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written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
This case is about the employer branding strategies adopted by McDonald's Corporation, one of the largest fast food chains in the world. Since the 1980s, entry-level jobs at McDonald's had come to be associated with low-paying dead end jobs. The term 'McJobs' had become synonymous with low-prestige, low-benefit, n...
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
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McDonald's: Revamping Its Poor Employer Image
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written by Arpita Siddhanta, fl. 2007 (Hyderabad, Telangana: IBS Case Development Centre, 2007, originally published 2007), 26 page(s)
McDonald's is a leading fast-food giant in the world. Since the 1980s, the company has been in the eye of the storm as a poor employer and for exploiting workers. The company faced several protests, boycotts, pickets, strikes, lawsuits and campaigns. In June 2003, a popular publication, Merriam-Webster's Collegiat...
written by Arpita Siddhanta, fl. 2007 (Hyderabad, Telangana: IBS Case Development Centre, 2007, originally published 2007), 26 page(s)
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Senatore: McDonald's is No Longer Just Fast Food
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presented by Sara Eisen, fl. 2013, Scarlet Fu, fl. 1997 and Tom Keene, 1952-; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 6 mins
Sara Senatore, vice president and senior research analyst at Sanford C. Bernstein & Co., talks with Bloomberg's Tom Keene about the headwinds facing McDonald's as the restaurant chain reports July sales that came in below expectations. She speaks on Bloomberg Television's 'Bloomberg Surveillance.'
presented by Sara Eisen, fl. 2013, Scarlet Fu, fl. 1997 and Tom Keene, 1952-; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 6 mins
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What Are the Investment Risks in McDonalds?
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produced by Bloomberg L. P.; interview by Dominic Chu, fl. 2010 (New York, NY: Bloomberg L. P., 2012), 2 mins
BMO Capital Markets' Max Breir talks about McDonalds, the restaurant business and his investment strategy.
produced by Bloomberg L. P.; interview by Dominic Chu, fl. 2010 (New York, NY: Bloomberg L. P., 2012), 2 mins
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Is McDonald's Future Success in Chicken Wings?
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produced by Bloomberg L. P.; interview by Scarlet Fu, fl. 1997, Tom Keene, 1952- and Sara Eisen, fl. 2013 (New York, NY: Bloomberg L. P., 2013), 4 mins
NPD Group vice president Harry Balzer discusses McDonald's testing out their new "Mighty Wings." He speaks on Bloomberg Television's "Bloomberg Surveillance."
produced by Bloomberg L. P.; interview by Scarlet Fu, fl. 1997, Tom Keene, 1952- and Sara Eisen, fl. 2013 (New York, NY: Bloomberg L. P., 2013), 4 mins
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McDonald's CEO: More Customers Counting Calories
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produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 6 mins
McDonald's President and CEO Don Thompson discusses healthy eating with Betty Liu on Bloomberg Television's "In The Loop."
produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 6 mins
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McDonald's, the Olympics & Fighting Obesity
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produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 5 mins
Jill MacDonald, chief executive officer and president of McDonald's for Northern Europe, on how the company views rising levels of obesity and its plans for the London 2012 Olympics. She spoke on Bloomberg Television's 'The Last Word' on June 25.
produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 5 mins
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Thompson: I lost 20 Pounds Eating at McDonald's
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produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 2 mins
McDonald's CEO Don Thompson reveals how he ate at McDonald's every day and lost 20 pounds. He speaks on Bloomberg Television's "Lunch Money."
produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 2 mins
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Thompson: McDonald's Stands for Opportunity
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produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 7 mins
McDonald's President and CEO Don Thompson discusses the company's leadership and culture on with Betty Liu Bloomberg Television's 'In The Loop.'
produced by Bloomberg L. P.; interview by Betty Liu (New York, NY: Bloomberg L. P., 2013), 7 mins
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Will Starbucks Calorie Labels Jolt Customers?
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produced by Bloomberg L. P.; interview by Trish Regan, 1977- (New York, NY: Bloomberg L. P., 2013), 4 mins
Bloomberg Contributing Editor Jeffrey Hayzlett and New York State Restaurant Association Spokesman Andrew Moesel discuss calorie labeling with Trish Regan on Bloomberg Television Street Smart.
produced by Bloomberg L. P.; interview by Trish Regan, 1977- (New York, NY: Bloomberg L. P., 2013), 4 mins
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