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Chapter 22: McDonald's UK: Enhancing corporate reputation and developing an employer brand
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written by Stephen Taylor, fl. 2012; edited by Adrian Wilkinson, fl. 2012 and Tony Dundon, fl. 2012; in Case Studies In Global Management: Strategy, Innovation, and People Management (Prahran, Victoria: Tilde University Press, 2012, originally published 2012), 197-205
written by Stephen Taylor, fl. 2012; edited by Adrian Wilkinson, fl. 2012 and Tony Dundon, fl. 2012; in Case Studies In Global Management: Strategy, Innovation, and People Management (Prahran, Victoria: Tilde University Press, 2012, originally published 2012), 197-205
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Case study 1: McDonald's UK: Enhancing corporate reputation and developing an employer brand
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written by Stephen Taylor, fl. 2012; edited by Adrian Wilkinson, fl. 2012 and Tony Dundon, fl. 2012; in People Management and HRM: Case Studies in Global Management (Victoria (Australia): Tilde University Press, 2012, originally published 2012), 1-9
written by Stephen Taylor, fl. 2012; edited by Adrian Wilkinson, fl. 2012 and Tony Dundon, fl. 2012; in People Management and HRM: Case Studies in Global Management (Victoria (Australia): Tilde University Press, 2012, originally published 2012), 1-9
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