3 results for your search

Employer Branding at McDonald's: Redefining McJobs
See details
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
This case is about the employer branding strategies adopted by McDonald's Corporation, one of the largest fast food chains in the world. Since the 1980s, entry-level jobs at McDonald's had come to be associated with low-paying dead end jobs. The term 'McJobs' had become synonymous with low-prestige, low-benefit, n...
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
×
McDonald's in Discrimination Row
See details
written by IBS Center for Management Research (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 3 page(s)
In July 2006, the world's largest fast food restaurant chain, McDonald's, which claims to be an equal opportunity employer, was at the receiving end of a discrimination lawsuit along with the management company that runs the McDonald's outlet in Dearborn and an unnamed manager. Two Muslim women claimed that they h...
written by IBS Center for Management Research (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 3 page(s)
×
McDonald's in China
See details
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
The case focuses on the US- based fast food chain McDonald's entry and expansion strategies in the Chinese market. McDonald's entered China in 1990 with its first restaurant in Shenzhen. Since then McDonald's in China has been expanding steadily by providing outstanding quality, service, and value to its customers...
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 21 page(s)
×