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Employer Branding at McDonald's: Redefining McJobs
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written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
This case is about the employer branding strategies adopted by McDonald's Corporation, one of the largest fast food chains in the world. Since the 1980s, entry-level jobs at McDonald's had come to be associated with low-paying dead end jobs. The term 'McJobs' had become synonymous with low-prestige, low-benefit, n...
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
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McDonald's in Discrimination Row
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written by IBS Center for Management Research (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 3 page(s)
In July 2006, the world's largest fast food restaurant chain, McDonald's, which claims to be an equal opportunity employer, was at the receiving end of a discrimination lawsuit along with the management company that runs the McDonald's outlet in Dearborn and an unnamed manager. Two Muslim women claimed that they h...
written by IBS Center for Management Research (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 3 page(s)
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