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Employer Branding at McDonald's: Redefining McJobs
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written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
This case is about the employer branding strategies adopted by McDonald's Corporation, one of the largest fast food chains in the world. Since the 1980s, entry-level jobs at McDonald's had come to be associated with low-paying dead end jobs. The term 'McJobs' had become synonymous with low-prestige, low-benefit, n...
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
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McDonald's: Revamping Its Poor Employer Image
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written by Arpita Siddhanta, fl. 2007 (Hyderabad, Telangana: IBS Case Development Centre, 2007, originally published 2007), 26 page(s)
McDonald's is a leading fast-food giant in the world. Since the 1980s, the company has been in the eye of the storm as a poor employer and for exploiting workers. The company faced several protests, boycotts, pickets, strikes, lawsuits and campaigns. In June 2003, a popular publication, Merriam-Webster's Collegiat...
written by Arpita Siddhanta, fl. 2007 (Hyderabad, Telangana: IBS Case Development Centre, 2007, originally published 2007), 26 page(s)
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Senatore: McDonald's is No Longer Just Fast Food
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presented by Sara Eisen, fl. 2013, Scarlet Fu, fl. 1997 and Tom Keene, 1952-; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 6 mins
Sara Senatore, vice president and senior research analyst at Sanford C. Bernstein & Co., talks with Bloomberg's Tom Keene about the headwinds facing McDonald's as the restaurant chain reports July sales that came in below expectations. She speaks on Bloomberg Television's 'Bloomberg Surveillance.'
presented by Sara Eisen, fl. 2013, Scarlet Fu, fl. 1997 and Tom Keene, 1952-; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2012), 6 mins
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Chapter 22: McDonald's UK: Enhancing corporate reputation and developing an employer brand
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written by Stephen Taylor, fl. 2012; edited by Adrian Wilkinson, fl. 2012 and Tony Dundon, fl. 2012; in Case Studies In Global Management: Strategy, Innovation, and People Management (Prahran, Victoria: Tilde University Press, 2012, originally published 2012), 197-205
written by Stephen Taylor, fl. 2012; edited by Adrian Wilkinson, fl. 2012 and Tony Dundon, fl. 2012; in Case Studies In Global Management: Strategy, Innovation, and People Management (Prahran, Victoria: Tilde University Press, 2012, originally published 2012), 197-205
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Case study 1: McDonald's UK: Enhancing corporate reputation and developing an employer brand
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written by Stephen Taylor, fl. 2012; edited by Adrian Wilkinson, fl. 2012 and Tony Dundon, fl. 2012; in People Management and HRM: Case Studies in Global Management (Victoria (Australia): Tilde University Press, 2012, originally published 2012), 1-9
written by Stephen Taylor, fl. 2012; edited by Adrian Wilkinson, fl. 2012 and Tony Dundon, fl. 2012; in People Management and HRM: Case Studies in Global Management (Victoria (Australia): Tilde University Press, 2012, originally published 2012), 1-9
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