15 results for your search

Cola Drinks: How safe are they?
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written by Mylavarapu Vinaya Kumar, fl. 2006 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2005, originally published 2005), 5 page(s)
The focus of this caselet is the controversy over the presence of a high level of pesticides in soft drinks manufactured by Coca-Cola and Pepsi companies. It discusses the international standards related to quality of beverages and draws attention to the need for specific regulations in the beverage segment in Ind...
written by Mylavarapu Vinaya Kumar, fl. 2006 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2005, originally published 2005), 5 page(s)
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The David Rubenstein Show: Peer to Peer Conversations, PepsiCo CEO: I Write Letters to Parents of My Executives
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produced by Bloomberg L. P.; interview by David Rubenstein, 1949-, in The David Rubenstein Show: Peer to Peer Conversations (New York, NY: Bloomberg L. P., 2016), 3 mins
Nov.23 -- PepsiCo Chief Executive Officer Indra Nooyi discusses her management style and how she keeps connected with her employees. Nooyi speaks with David Rubenstein in the sixth episode of "The David Rubenstein Show: Peer-to-Peer Conversations."
produced by Bloomberg L. P.; interview by David Rubenstein, 1949-, in The David Rubenstein Show: Peer to Peer Conversations (New York, NY: Bloomberg L. P., 2016), 3 mins
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Indra Nooyi Discusses Diversity, Inclusion and Mentoring At PepsiCo
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presented by Indra Nooyi, fl. 2008; produced by Prendismo (Ithaca, NY: Prendismo, 2008), 4 mins
This lecture, produced by Prendismo, features Indra Nooyi talking about setting up training to promote inclusive behavior at PepsiCo.
presented by Indra Nooyi, fl. 2008; produced by Prendismo (Ithaca, NY: Prendismo, 2008), 4 mins
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Pepsi's Indian Operations
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written by Mylavarapu Vinaya Kumar, fl. 2006 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2005, originally published 2005), 5 page(s)
The caselet takes a look at the pre- and post-liberalization period and the entry and establishment of PepsiCo. in India. It discusses the proposals made by PepsiCo. to the Indian government with regard to its entry into the Indian market and the extent to which the company has adhered to these proposals. It also...
written by Mylavarapu Vinaya Kumar, fl. 2006 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2005, originally published 2005), 5 page(s)
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Document Collection, The Cola Conquest
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directed by Irene Angelico, fl. 1975; produced by Abby Jack Neidik, fl. 1973, DLI Productions, in Document Collection (San Francisco, CA: The Video Project, 1998), 2 hours 32 mins
Using the story of the most successful commercial brand in world history, The Cola Conquest is a revealing examination of popular culture in America and the exportation of American commercialism around the globe. Beginning its inquiry in 1895, The Cola Conquest traces the evolution of commercial supply and demand,...
directed by Irene Angelico, fl. 1975; produced by Abby Jack Neidik, fl. 1973, DLI Productions, in Document Collection (San Francisco, CA: The Video Project, 1998), 2 hours 32 mins
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Cola Conquest, Part I, The Cola Conquest: A Classic Marketing Story
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directed by Irene Angelico, fl. 1975; produced by TV Choice, in Cola Conquest, Part I (London, England - Bromley: TV Choice, 2008), 42 mins
This video details the rise of Coca-Cola and the birth of modern advertising. It offers examples of classic advertisements, explores Coke’s marketing techniques, considers its long-running brand rivalry with Pepsi, and includes commentary from advertising experts.
directed by Irene Angelico, fl. 1975; produced by TV Choice, in Cola Conquest, Part I (London, England - Bromley: TV Choice, 2008), 42 mins
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Eva Longoria Picks the Next Frito-Lay Chip Flavor
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presented by Tom Keene, 1952- and Scarlet Fu, fl. 1997; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 4 mins
Frito-Lay Chief Marketing Officer Ann Mukherjee and Actress Eva Longoria talk about Eva's participation in choosing a new Frito-Lay potato chip flavor. They speak on Bloomberg Television's 'Market Makers.'
presented by Tom Keene, 1952- and Scarlet Fu, fl. 1997; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 4 mins
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Indra Nooyi States Importance of Listening To Your Mentors
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presented by Indra Nooyi, fl. 2008; produced by Prendismo (Ithaca, NY: Prendismo, 2008), 3 mins
This presentation, produced by Prendismo, features Indra Nooyi discussing the value of mentors and the importance of implementing their advice.
presented by Indra Nooyi, fl. 2008; produced by Prendismo (Ithaca, NY: Prendismo, 2008), 3 mins
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PepsiCo in Mexico: Anatomy of an Affiliates™ Exposure
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written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1966, originally published 1966), 25 page(s)
This case describes the complexity of PepsiCo's competitive position in the Mexican softdrink market in late 1996. Following PepsiCo's anchor bottler in Mexico, Gemex, the case details the strategies employed by PepsiCo's senior management beginning in 1993 to expand its market share versus its traditional "red ne...
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1966, originally published 1966), 25 page(s)
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Using the Kiip Platform for Advertising
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produced by Bloomberg L. P.; interview by Alix Steel, fl. 2012 (New York, NY: Bloomberg L. P., 2013), 2 mins
Kiip CEO Brian Wong discusses the company's business model with Alix Steel on Bloomberg Television's 'Taking Stock.'
produced by Bloomberg L. P.; interview by Alix Steel, fl. 2012 (New York, NY: Bloomberg L. P., 2013), 2 mins
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