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Growing Big While Staying Small: Starbucks Harvests International Growth
written by Richard Honack, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 22 page(s)
By early 2009 Starbucks had nearly 17,000 stores worldwide, with about a third of these outside the United States. Despite multibillion-dollar annual revenues, the giant coffee retailer’s yearly growth had declined by half, quarterly earnings had dropped as much as 97 percent, same-store sales were negative, and...
Sample
written by Richard Honack, fl. 2009 (Evanston, IL: Northwestern University. Kellogg School of Management, 2009, originally published 2009), 22 page(s)
Description
By early 2009 Starbucks had nearly 17,000 stores worldwide, with about a third of these outside the United States. Despite multibillion-dollar annual revenues, the giant coffee retailer’s yearly growth had declined by half, quarterly earnings had dropped as much as 97 percent, same-store sales were negative, and its stock price was languishing. Factors such as a global economic downturn and increasing competition in the specialty coffee market...
By early 2009 Starbucks had nearly 17,000 stores worldwide, with about a third of these outside the United States. Despite multibillion-dollar annual revenues, the giant coffee retailer’s yearly growth had declined by half, quarterly earnings had dropped as much as 97 percent, same-store sales were negative, and its stock price was languishing. Factors such as a global economic downturn and increasing competition in the specialty coffee market from large players such as McDonald’s and Dunkin’ Donuts had driven this decline, resulting in the closings of hundreds of domestic stores already, with many more planned. Founder Howard Schultz, who had recently returned as CEO, and his executive team were convinced that Starbucks’s growth opportunities lay overseas, where the firm already had a strong foothold in markets like Japan and the United Kingdom and was preparing to open hundreds of new stores in a variety of locations. But recent international challenges, including the closing of most Australian stores due to sluggish sales, made clear that Starbucks had more to learn about bringing its value proposition—a combination of premium coffee, superior service, and a “coffeehouse experience”—to foreign soil. The key question was not whether Starbucks could transport its value proposition overseas, but how the value proposition’s three elements would play in recently entered and new markets. And the stakes of making the right international moves rose with each U.S. store closure. Schultz and his team also faced a broader question, one that applied to both their U.S. and foreign stores: Could they “grow big and stay small,” remaining a huge retailer that delivered both high-quality products and a consistently intimate and enjoyable experience to consumers worldwide? This case presents this challenge in the context of Starbucks’s history, well-established value proposition, and domestic and international growth and vision.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Richard Honack, fl. 2009
Date Published / Released
2009
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Work environment, Customer relations, Coffee, International trade, Organizational change, Management of Companies and Enterprises, Transferring FSAs and CSAs across Borders
Copyright Message
Copyright © 2009 by the Kellogg School of Management at Northwestern University
Organization Discussed
Starbucks
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The Man Behind Starbucks Reveals How He Changed the World
(New York: Bloomberg L. P., 2015), 5 mins
Dec. 4 (Bloomberg) –- For its 85th anniversary, Bloomberg Businessweek chronicles the most disruptive ideas of the past 85 years. In 1971, Starbucks Coffee opens in Seattle's Pike Place Market. CEO Howard Schultz gave American coffee a story and a lifestyle, taking it out of the kitchen and putting it onto almos...
Sample
(New York: Bloomberg L. P., 2015), 5 mins
Description
Dec. 4 (Bloomberg) –- For its 85th anniversary, Bloomberg Businessweek chronicles the most disruptive ideas of the past 85 years. In 1971, Starbucks Coffee opens in Seattle's Pike Place Market. CEO Howard Schultz gave American coffee a story and a lifestyle, taking it out of the kitchen and putting it onto almost every corner in America. (Video by Brandon Lisy. Music by Andy Clausen) (Source: Bloomberg)
Field of Study
Business & Economics
Content Type
Documentary
Date Published / Released
2015
Publisher
Bloomberg L. P.
Speaker / Narrator
Howard Schultz, 1953-
Person Discussed
Howard Schultz, 1953-
Topic / Theme
Retail franchises, Cafes, Restaurants and Other Eating Places
Copyright Message
Copyright © 2014 Bloomberg
Organization Discussed
Starbucks
×
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Planet Starbucks (A)
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2003, originally published 2003), 16 page(s)
The case focuses on Starbucks Coffee (NSE: SBUX) in the early spring of 2003. The company has demonstrated rapid growth for over a decade, and is continuing to grow profitably through the current recessionary environment. The case details the history and development of the company, highlighting the evolution of th...
Sample
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2003, originally published 2003), 16 page(s)
Description
The case focuses on Starbucks Coffee (NSE: SBUX) in the early spring of 2003. The company has demonstrated rapid growth for over a decade, and is continuing to grow profitably through the current recessionary environment. The case details the history and development of the company, highlighting the evolution of the corporate concept of a "third place," and the key individuals in the organization in this development. The second part of the case de...
The case focuses on Starbucks Coffee (NSE: SBUX) in the early spring of 2003. The company has demonstrated rapid growth for over a decade, and is continuing to grow profitably through the current recessionary environment. The case details the history and development of the company, highlighting the evolution of the corporate concept of a "third place," and the key individuals in the organization in this development. The second part of the case details the international expansion activities of the firm, highlighting the potential cultural and economic challenges which it may increasingly face as it expands to more traditional coffee-drinking markets, and low-income emerging markets. The third and final section of the case details the increasing pressure placed on Starbucks by the anti-globalization movement. Although Starbucks has actively pursued a number of socially responsible operating policies such as the purchase of Fair-Trade coffee, the subsidization of health care facilities in Central America, and the introduction of a number of socially responsible coffee products in its stores, it continues to be the target of anti-globalization activities. The case concludes with the question as to whether the company will be able to continue to grow as rapidly and profitably as the recent past as it reaches saturation points in the domestic market.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Thunderbird Global School of Management
Date Published / Released
2003
Publisher
Thunderbird Global School of Management
Topic / Theme
Retail franchises, Sociocultural trends, International trade, Organizational change, Coffee, Management of Companies and Enterprises, Social Responsibility
Copyright Message
Copyright © 2003 by the Thunderbird Global School of Management. All Rights Reserved.
Organization Discussed
Starbucks
×
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Schultz's Return to Starbucks: To Fend off Rivals?
written by Shital Vakhariya, fl. 2008 (Hyderabad, Telangana: IBS Case Development Centre, 2008, originally published 2008), 7 page(s)
In January 2008, eight years after quitting as the CEO of Starbucks, Howard Schultz again took over from Jim Donald as the CEO of Starbucks. It was a challenge for Schultz to turnaround an ailing company which he had earlier run as a profitable coffee retail giant. The main focus of Schultz was to improve Starbuck...
Sample
written by Shital Vakhariya, fl. 2008 (Hyderabad, Telangana: IBS Case Development Centre, 2008, originally published 2008), 7 page(s)
Description
In January 2008, eight years after quitting as the CEO of Starbucks, Howard Schultz again took over from Jim Donald as the CEO of Starbucks. It was a challenge for Schultz to turnaround an ailing company which he had earlier run as a profitable coffee retail giant. The main focus of Schultz was to improve Starbucks' sales in the US by providing higher customer satisfaction, slowing down the pace of opening new outlets, streamlining management and...
In January 2008, eight years after quitting as the CEO of Starbucks, Howard Schultz again took over from Jim Donald as the CEO of Starbucks. It was a challenge for Schultz to turnaround an ailing company which he had earlier run as a profitable coffee retail giant. The main focus of Schultz was to improve Starbucks' sales in the US by providing higher customer satisfaction, slowing down the pace of opening new outlets, streamlining management and accelerating expansion. It was felt though that resuming the role of CEO may not solve the underlying problems at Starbucks. The pedagogical objectives are: (1) to understand the role of leadership in the success of a company; (2) to understand the challenges in replacing a successful CEO; and (3) to understand the role of a CEO in the performance of a company.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Shital Vakhariya, fl. 2008
Date Published / Released
2008
Publisher
IBS Case Development Centre
Person Discussed
Jim Donald, 1954-, Howard Schultz, 1953-
Topic / Theme
Customer relations, Organizational change, Executives, Leadership roles, Restaurants and Other Eating Places, Organizational Review
Copyright Message
Copyright © 2008 by IBS Center for Management Research
Organization Discussed
Starbucks
×
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Starbucks' International Operations
written by K. Subhadra, fl. 2003 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2003, originally published 2003), 16 page(s)
The case gives an overview of Starbucks' international operations. It explains why Starbucks had to expand outside the US and the entry strategies it adopted in international markets. The case also discusses the various risks faced by Starbucks in international markets and the effect of these risks on its revenues...
Sample
written by K. Subhadra, fl. 2003 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2003, originally published 2003), 16 page(s)
Description
The case gives an overview of Starbucks' international operations. It explains why Starbucks had to expand outside the US and the entry strategies it adopted in international markets. The case also discusses the various risks faced by Starbucks in international markets and the effect of these risks on its revenues in international markets. The case ends with the future prospects of Starbucks in international markets.
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
K. Subhadra, fl. 2003
Date Published / Released
2003
Publisher
IBS Center for Management Research
Topic / Theme
Coffee, Beverages, International trade, Food and Beverage Stores, Internationalization of Firms
Copyright Message
Copyright © 2003 by IBS Center for Management Research
Organization Discussed
Starbucks
×
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Will Starbucks Calorie Labels Jolt Customers?
produced by Bloomberg L. P.; interview by Trish Regan, 1977- (New York, NY: Bloomberg L. P., 2013), 4 mins
Bloomberg Contributing Editor Jeffrey Hayzlett and New York State Restaurant Association Spokesman Andrew Moesel discuss calorie labeling with Trish Regan on Bloomberg Television Street Smart.
Sample
produced by Bloomberg L. P.; interview by Trish Regan, 1977- (New York, NY: Bloomberg L. P., 2013), 4 mins
Description
Bloomberg Contributing Editor Jeffrey Hayzlett and New York State Restaurant Association Spokesman Andrew Moesel discuss calorie labeling with Trish Regan on Bloomberg Television Street Smart.
Field of Study
Business & Economics
Content Type
News story
Contributor
Bloomberg L. P.
Author / Creator
Trish Regan, 1977-
Date Published / Released
2013
Publisher
Bloomberg L. P.
Person Discussed
Jeffrey Hayzlett, fl. 2013, Andrew Moesel
Topic / Theme
Public health awareness, Laws and legislation, Restaurants, Restaurants and Other Eating Places, Dietary/Nutrition
Copyright Message
Copyright © 2013 by Bloomberg LP
Organization Discussed
Starbucks, McDonald's Corporation
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OU Business Boomers, Episode 1, Coffee Shop Hot Shots
directed by Jacqui Farnham, fl. 1994-2017; produced by Jacqui Farnham, fl. 1994-2017, in OU Business Boomers, Episode 1 (Buckinghamshire, England: Open University, 2014), 51 mins
While many businesses have struggled to survive the economic doldrums of recent years, some have bucked the trend and flourished. In this new series, we delve into four fascinating business worlds to discover the secrets of their success and reveal some very modern ways of making money. The films focus on Self Sto...
Sample
directed by Jacqui Farnham, fl. 1994-2017; produced by Jacqui Farnham, fl. 1994-2017, in OU Business Boomers, Episode 1 (Buckinghamshire, England: Open University, 2014), 51 mins
Description
While many businesses have struggled to survive the economic doldrums of recent years, some have bucked the trend and flourished. In this new series, we delve into four fascinating business worlds to discover the secrets of their success and reveal some very modern ways of making money. The films focus on Self Storage, Amazon's online retail operation, Coffee Shops and volume House Builders. We tell the story of each with a playful mix of observa...
While many businesses have struggled to survive the economic doldrums of recent years, some have bucked the trend and flourished. In this new series, we delve into four fascinating business worlds to discover the secrets of their success and reveal some very modern ways of making money. The films focus on Self Storage, Amazon's online retail operation, Coffee Shops and volume House Builders. We tell the story of each with a playful mix of observational documentary insight and interview-led history, mixing a sense of humour with an eye for fascinating business details.
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Field of Study
Business & Economics
Content Type
Documentary
Contributor
Jacqui Farnham, fl. 1994-2017, Sandi Toksvig
Author / Creator
Jacqui Farnham, fl. 1994-2017
Date Published / Released
2014
Publisher
Open University
Series
OU Business Boomers
Speaker / Narrator
Sandi Toksvig
Topic / Theme
Business enterprises, Hospitality industry, Coffee, Restaurants and Other Eating Places, Food and Beverage Stores
Copyright Message
Copyright © 2014 by Open University
Organization Discussed
Starbucks
×
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Planet Starbucks (B): Caffeinating the World
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2003, originally published 2003), 15 page(s)
The case discusses the international expansion efforts of the global coffee retailer, Starbucks. Starbucks had proliferated in several regions of the world, many of which had historical ties to a coffee heritage such as Western Europe. It had also challenged traditionally tea drinking countries such as Japan and C...
Sample
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 2003, originally published 2003), 15 page(s)
Description
The case discusses the international expansion efforts of the global coffee retailer, Starbucks. Starbucks had proliferated in several regions of the world, many of which had historical ties to a coffee heritage such as Western Europe. It had also challenged traditionally tea drinking countries such as Japan and China. In implementing its globalization strategy, the company relies on a set of sound principles that call for astute partner selectio...
The case discusses the international expansion efforts of the global coffee retailer, Starbucks. Starbucks had proliferated in several regions of the world, many of which had historical ties to a coffee heritage such as Western Europe. It had also challenged traditionally tea drinking countries such as Japan and China. In implementing its globalization strategy, the company relies on a set of sound principles that call for astute partner selection, real estate management, and managing the brands. While the company had witnessed critical success in most of its major markets overseas, it appeared to be facing significant challenges in every region. For example, in Japan, revenues had declined and so too profitability. New copycat competitors had emerged and many had started questoning the validity of Starbucks' market saturation strategies. In emerging countries such as Mexico, China and India the company saw very good potential but this rosy picture was somewhat dampened by the ability of the consumer to pay close to $3 for a cup of coffee when local versions retailed at $.50. The case with several questions related to the future of Starbucks in the global arena, whether it should alter its new store growth strategy, whether it should rethink its uniform pricing policy in emerging markets where affordability was of paramount importance, and where the next major thrust ought to be.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Thunderbird Global School of Management
Date Published / Released
2003
Publisher
Thunderbird Global School of Management
Topic / Theme
Sociocultural trends, Retail franchises, International trade, Organizational change, Coffee, Management of Companies and Enterprises, Global Value Chain and Value Creation Process
Copyright Message
Copyright © 2003 by the Thunderbird Global School of Management. All Rights Reserved.
Organization Discussed
Starbucks
×
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Schultz: Pent Up Demand for India's First Starbucks
produced by Bloomberg L. P.; interview by Tom Keene, 1952- (New York, NY: Bloomberg L. P., 2012), 3 mins
Starbucks CEO Howard Schultz talks about introducing its coffees to India. He speaks on Bloomberg Television's "Bloomberg Surveillance."
Sample
produced by Bloomberg L. P.; interview by Tom Keene, 1952- (New York, NY: Bloomberg L. P., 2012), 3 mins
Description
Starbucks CEO Howard Schultz talks about introducing its coffees to India. He speaks on Bloomberg Television's "Bloomberg Surveillance."
Field of Study
Business & Economics
Content Type
News story, Interview
Contributor
Bloomberg L. P.
Author / Creator
Tom Keene, 1952-
Date Published / Released
2012-10-19
Publisher
Bloomberg L. P.
Topic / Theme
Pricing, Consumers, Business enterprises, Business affairs, Coffee, Restaurants and Other Eating Places, Beverage Manufacturing
Copyright Message
Copyright © 2012 by Bloomberg LP
Organization Discussed
Starbucks
×
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CEO Exchange, Season 4, 401, Happy Customers and Employees: The Recipe for Success
produced by Public Broadcasting Service; interview by Jeff Greenfield, 1943-, in CEO Exchange, Season 4, 401 (Boston, MA: American Public Television, 2006), 57 mins
On this episode of CEO EXCHANGE, taped at the University of Washington Business School in Seattle, we'll meet two CEOs of companies known for bonding with their customers and employees. Blake W. Nordstrom is carrying on the pioneering family tradition of providing exceptional customer service at a large retail st...
Sample
produced by Public Broadcasting Service; interview by Jeff Greenfield, 1943-, in CEO Exchange, Season 4, 401 (Boston, MA: American Public Television, 2006), 57 mins
Description
On this episode of CEO EXCHANGE, taped at the University of Washington Business School in Seattle, we'll meet two CEOs of companies known for bonding with their customers and employees. Blake W. Nordstrom is carrying on the pioneering family tradition of providing exceptional customer service at a large retail store, where employees are considered part of the extended family. Jim Donald makes sure that Starbucks is a comfortable home-away-fro...
On this episode of CEO EXCHANGE, taped at the University of Washington Business School in Seattle, we'll meet two CEOs of companies known for bonding with their customers and employees. Blake W. Nordstrom is carrying on the pioneering family tradition of providing exceptional customer service at a large retail store, where employees are considered part of the extended family. Jim Donald makes sure that Starbucks is a comfortable home-away-from-home for customers, and the company takes pride in treating employees as 'partners.' Two CEOs who realize that happy customers and happy employees keep the cash registers ringing.
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Field of Study
Business & Economics
Content Type
Interview
Contributor
Public Broadcasting Service
Author / Creator
Jeff Greenfield, 1943-
Date Published / Released
2006-04
Publisher
American Public Television
Series
CEO Exchange, Season 4
Person Discussed
Blake W. Nordstrom, fl. 2000, Jim Donald, 1954-
Topic / Theme
Customers, Business affairs, Business, Cafes, Retail, Employee-management relations, Humanities
Copyright Message
Copyright © 2006. Used by permission of American Public Television.
Organization Discussed
Starbucks, Nordstrom
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