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British American Tobacco in South Korea
written by Indu Perepu, fl. 2012 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2007, originally published 2007), 22 page(s)
The case discusses UK-based tobacco company British American Tobacco (BAT) business strategies in South Korea. One of the largest tobacco companies in the world, BAT operated in more than 180 countries. South Korea was a tough market and several multinational companies, which had found success in many countries ac...
Sample
written by Indu Perepu, fl. 2012 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2007, originally published 2007), 22 page(s)
Description
The case discusses UK-based tobacco company British American Tobacco (BAT) business strategies in South Korea. One of the largest tobacco companies in the world, BAT operated in more than 180 countries. South Korea was a tough market and several multinational companies, which had found success in many countries across the world, were unsuccessful when it came to South Korea. In such a scenario, BAT not only managed to enter the highly monopoliz...
The case discusses UK-based tobacco company British American Tobacco (BAT) business strategies in South Korea. One of the largest tobacco companies in the world, BAT operated in more than 180 countries. South Korea was a tough market and several multinational companies, which had found success in many countries across the world, were unsuccessful when it came to South Korea. In such a scenario, BAT not only managed to enter the highly monopolized tobacco market in Korea, but also carved a niche for itself and became the second largest player within few years. BAT entry into the market coincided with the macroeconomic changes and liberalization in the country. By taking advantage of these changes, BAT was able to establish itself firmly in the market. By gaining thorough understanding of the market, BAT introduced several new products with low tar content for the Korean consumers. However, by early 2007, with changing attitudes towards smoking and increasing prices of tobacco, industry experts felt that BAT could be in for some tough times ahead.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Indu Perepu, fl. 2012
Date Published / Released
2007
Publisher
IBS Center for Management Research
Topic / Theme
International trade, Market competition, Tobacco, Tobacco Manufacturing, Business Opportunity Analyses: Market Screening, Korean
Copyright Message
Copyright © 2007 by IBS Center for Management Research
Place Discussed
South Korea
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bWise: Business Wisdom Worldwide, South Korea
written by Sanjyot P. Dunung, fl. 2003, in bWise: Business Wisdom Worldwide (New York, NY: Atma Global, 2016, originally published 2016), 65 page(s)
Sample
written by Sanjyot P. Dunung, fl. 2003, in bWise: Business Wisdom Worldwide (New York, NY: Atma Global, 2016, originally published 2016), 65 page(s)
Field of Study
Business & Economics
Content Type
Book
Author / Creator
Sanjyot P. Dunung, fl. 2003
Date Published / Released
2016
Publisher
Atma Global
Series
bWise: Business Wisdom Worldwide
Topic / Theme
Business, Globalization, Management of Companies and Enterprises, Cultural Forces, Korean
Copyright Message
Copyright © 2016 Thunderbird School of Global Management, a unit of the Arizona State University Knowledge Enterprise.
Place Discussed
South Korea
Sections
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Coat of Many Countries
directed by Josh Freed and Tom Puchniak (New York, NY: Filmakers Library, 1999), 52 mins
In Coat of Many Countries we see how the clothes we wear today are the remarkable coming together of goods and services from all over the world. By following the evolution of a suit, we glimpse the practical application of the new global economy. The motivating force behind this well-traveled suit jacket is to get...
Sample
directed by Josh Freed and Tom Puchniak (New York, NY: Filmakers Library, 1999), 52 mins
Description
In Coat of Many Countries we see how the clothes we wear today are the remarkable coming together of goods and services from all over the world. By following the evolution of a suit, we glimpse the practical application of the new global economy. The motivating force behind this well-traveled suit jacket is to get maximum quality at minimum labor costs. We follow the fleece from an Australian sheep farm to northern India where it is spun into clo...
In Coat of Many Countries we see how the clothes we wear today are the remarkable coming together of goods and services from all over the world. By following the evolution of a suit, we glimpse the practical application of the new global economy. The motivating force behind this well-traveled suit jacket is to get maximum quality at minimum labor costs. We follow the fleece from an Australian sheep farm to northern India where it is spun into cloth. The shoulder pads are made in China; the lining in Korea; the buttons in Canada; and it all meets in Hamburg. Then it's trucked to Russia, where the frontier guards are paid off, and there it is cut and assembled to an Italian design for ultimate sale at Sears. The film explains why each of the stops on the itinerary makes economic sense. And, surprisingly, the savings far outweigh the transportation costs. The manufacture of a single garment mirrors the inter-relatedness of national economies and often reflects foreign policy as well. This fast-paced portrait of the global assembly line is a must for classes in economics, business, management, marketing, and international studies. High School College Adult
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Field of Study
Business & Economics
Content Type
Documentary
Contributor
Josh Freed
Author / Creator
Josh Freed, Tom Puchniak
Date Published / Released
1999
Publisher
Filmakers Library
Speaker / Narrator
Josh Freed
Topic / Theme
Business, Economics, Fashion industry, Apparel manufacturing, Apparel, Business & Economics
Copyright Message
Copyright © 2000. Used by permission of Filmakers Library. All rights reserved.
Place Discussed
Russia, Hamburg, Hamburg State, Canada, South Korea, China, India, Australia
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Korea: Attitudes Toward Business & Money
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 1 page(s)
Sample
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 1 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Aperian Global
Date Published / Released
2014
Publisher
Aperian Global
Series
GlobeSmart
Topic / Theme
Cultural norms, Money, Business, Korean people, Management of Companies and Enterprises, Developing Cultural Intelligence, Korean, Samoans
Copyright Message
Copyright© 2014 Aperian Global
Place Discussed
South Korea
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Korea: Establishing Credibility
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 2 page(s)
Sample
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 2 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Aperian Global
Date Published / Released
2014
Publisher
Aperian Global
Series
GlobeSmart
Topic / Theme
Organizational structure, Korean people, Professional relationships, Management of Companies and Enterprises, Developing Cultural Intelligence, Korean
Copyright Message
Copyright© 2014 Aperian Global
Place Discussed
South Korea
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Korea: Government Influence on Business
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 2 page(s)
Sample
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 2 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Aperian Global
Date Published / Released
2014
Publisher
Aperian Global
Series
GlobeSmart
Topic / Theme
Economics, Business and government, Management of Companies and Enterprises, Economic, Political, Socioeconomic Issues (i.e., Country Reports)
Copyright Message
Copyright© 2014 Aperian Global
Place Discussed
South Korea
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Korea: Government Structure & Politics
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 1 page(s)
Sample
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 1 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Aperian Global
Date Published / Released
2014
Publisher
Aperian Global
Series
GlobeSmart
Topic / Theme
Politics, Government, Government models, Management of Companies and Enterprises, Economic, Political, Socioeconomic Issues (i.e., Country Reports)
Copyright Message
Copyright© 2014 Aperian Global
Place Discussed
South Korea
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Korea: Language
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 1 page(s)
Sample
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 1 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Aperian Global
Date Published / Released
2014
Publisher
Aperian Global
Series
GlobeSmart
Topic / Theme
Asian languages, Korean people, Management of Companies and Enterprises, Developing Cultural Intelligence, Mexicans
Copyright Message
Copyright© 2014 Aperian Global
Place Discussed
South Korea
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Korea: Passport/Visa
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 1 page(s)
Sample
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 1 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Aperian Global
Date Published / Released
2014
Publisher
Aperian Global
Series
GlobeSmart
Topic / Theme
Travelers, Identification documents, Management of Companies and Enterprises, Documentation-Legal, Developing Cultural Intelligence
Copyright Message
Copyright© 2014 Aperian Global
Place Discussed
South Korea
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Korea: Tipping
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 1 page(s)
Sample
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 1 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Aperian Global
Date Published / Released
2014
Publisher
Aperian Global
Series
GlobeSmart
Topic / Theme
Cultural norms, Social customs, Service industries, Management of Companies and Enterprises, Developing Cultural Intelligence
Copyright Message
Copyright© 2014 Aperian Global
Place Discussed
South Korea
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