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Armstrong's Handbook of Reward Management Practice: Improving Performance Through Reward
written by Michael Armstrong, fl. 1992 (London, England: Kogan Page Limited, 2012, originally published 2005), 457 page(s)
Sample
written by Michael Armstrong, fl. 1992 (London, England: Kogan Page Limited, 2012, originally published 2005), 457 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Michael Armstrong, fl. 1992
Date Published / Released
2005, 2012
Publisher
Kogan Page Limited
Topic / Theme
Business enterprises, Employee-management relations, Management, Management of Companies and Enterprises
Copyright Message
Copyright © Michael Armstrong, 2005, 2007, 2010, 2012. Published with permission from Kogan Page. All Rights Reserved.
Place Discussed
United Kingdom
Sections
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Employer Branding at McDonald's: Redefining McJobs
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
This case is about the employer branding strategies adopted by McDonald's Corporation, one of the largest fast food chains in the world. Since the 1980s, entry-level jobs at McDonald's had come to be associated with low-paying dead end jobs. The term 'McJobs' had become synonymous with low-prestige, low-benefit, n...
Sample
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
Description
This case is about the employer branding strategies adopted by McDonald's Corporation, one of the largest fast food chains in the world. Since the 1980s, entry-level jobs at McDonald's had come to be associated with low-paying dead end jobs. The term 'McJobs' had become synonymous with low-prestige, low-benefit, no-future jobs in the service or retail sector particularly at fast food restaurants and retail stores. Though the term was coined to de...
This case is about the employer branding strategies adopted by McDonald's Corporation, one of the largest fast food chains in the world. Since the 1980s, entry-level jobs at McDonald's had come to be associated with low-paying dead end jobs. The term 'McJobs' had become synonymous with low-prestige, low-benefit, no-future jobs in the service or retail sector particularly at fast food restaurants and retail stores. Though the term was coined to describe jobs at McDonald's, it was later used to refer to any low-status job where little training was required and workers' activities were strictly regulated. Because of its common usage, the term appeared in the online version of the Oxford English Dictionary (OED) in March 2001 and the Merriam-Webster Collegiate Dictionary (Merriam-Webster Dictionary) in 2003. The case discusses how McDonald's systemically tried to redefine the term 'McJobs' and improve its employer brand since the early 2000s. According to McDonald's, this negative interpretation of McJobs was not only inaccurate but also demeaning to the thousands of people working in the service sector. As employer branding was a critical management tool for companies to attract the right talent, McDonald's decided to try and revise the image associated with McJobs. This it did by taking various initiatives that also included advertising campaigns aimed at showcasing the benefits of working at McDonald's and bridging the divide between people's perceptions of the McJob and the real employment experience of people actually working for the fast-food chain. Experts felt that these were some of the best examples of a company successfully planning and implementing an employee branding strategy. However, the case also highlights the challenges faced by McDonald's in attracting new talent as derogatory comments continued to be made about McJobs and this could discourage prospective employees from taking up such jobs.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Syeda Maseeha Qumer, fl. 2008
Date Published / Released
2009
Publisher
IBS Center for Management Research
Topic / Theme
Job satisfaction, Jobs and positions, Branding (Marketing), Restaurants and Other Eating Places, Strategy
Copyright Message
Copyright © 2009 by IBS Center for Management Research
Place Discussed
Europe, United Kingdom, United States
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Equities Remain Favored Asset Class: UBS's O'Neill
produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 7 mins
Bill O'Neill, CIO of WM Research UK UBS Wealth Management, discusses economic conditions around the world and investment opportunities on Bloomberg Television.
Sample
produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 7 mins
Description
Bill O'Neill, CIO of WM Research UK UBS Wealth Management, discusses economic conditions around the world and investment opportunities on Bloomberg Television.
Field of Study
Business & Economics
Content Type
Interview
Contributor
Bloomberg L. P.
Date Published / Released
2013
Publisher
Bloomberg L. P.
Topic / Theme
Economic conditions, Financial investments, Securities, Commodity Contracts, and Other Financial Investments and Related Activities
Copyright Message
Copyright © 2013 by Bloomberg LP
Place Discussed
United Kingdom
×
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Essentials of Marketing Collection, Responsible Corporations? BAE Systems: The Arms Maker
produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2012), 24 mins
Multinational BAE Systems make everything from aircraft to missiles and big profits.They make big profits,create skilled jobs and use cutting edge technology. But is it in an immoral business? GLOBAL BUSINESS: Originally formed from a merger of British aviation companies in the 1970s, BAE was originally called Bri...
Sample
produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2012), 24 mins
Description
Multinational BAE Systems make everything from aircraft to missiles and big profits.They make big profits,create skilled jobs and use cutting edge technology. But is it in an immoral business? GLOBAL BUSINESS: Originally formed from a merger of British aviation companies in the 1970s, BAE was originally called British Aerospace. Now it's ditched the British title and goes for global sales. 47% of its business comes from the US and 29% from the UK...
Multinational BAE Systems make everything from aircraft to missiles and big profits.They make big profits,create skilled jobs and use cutting edge technology. But is it in an immoral business? GLOBAL BUSINESS: Originally formed from a merger of British aviation companies in the 1970s, BAE was originally called British Aerospace. Now it's ditched the British title and goes for global sales. 47% of its business comes from the US and 29% from the UK. The key objection critics make against BAE is that they're arming over 100 countries around the world. And in countries like Bahrain BAE's weapons are used to subdue pro-democracy demonstrations. CORRUPTION: It's also been accused of corruption in its business dealings. In 2004 the UK's Serious Fraud Office started investigating BAE for paying bribes to win contracts in Saudia Arabia. But the prime minister at the time Tony Blair closed the investigation down, saying Britain's "strategic interest" came first. In Tanzania, too, BAE was involved in a corruption scandal and even tried to withhold compensation payments it was ordered to pay to the country. SOURCE OF JOBS? BAE is praised for creating jobs - but critics claim the British tax payer is subsidising those jobs. Much of the money spent on research and development which benefits the arms industry comes from the public purse, too. Some say the money would be better spent on other areas, such as green technology. BAE has also been accused of being too close to the UK government, with former civil servants and ex-ministers regularly coming to work for them: the "revolving door syndrome". BAE's supporters say we need an arms industry to defend ourselves. Critics say making arms is immoral.
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Field of Study
Business & Economics
Content Type
Documentary
Contributor
TV Choice
Date Published / Released
2012
Publisher
TV Choice
Series
Essentials of Marketing Collection
Topic / Theme
Corporate responsibility, Aerospace Product and Parts Manufacturing, Ethics, Sustainability, and Social Responsibility
Copyright Message
Copyright © 2012 by TV Choice, Ltd.
Place Discussed
United Kingdom
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Factory Controller, Episode 1, Hereford Furniture
directed by Jonathan Megson, fl. 2014; produced by Jonathan Megson, fl. 2014, British Broadcasting Corporation, in Factory Controller, Episode 1 (London, England: BBC Worldwide, 2014), 51 mins
In Hereford Furniture we learn that Britain has gone from being the workhouse of the world to contributing 3% of global exports. But one man believes British manufacturing can not only survive but excel in a competitive global market. Compelling, charismatic and not afraid to tell it how it is, Lord Digby Jones is...
Sample
directed by Jonathan Megson, fl. 2014; produced by Jonathan Megson, fl. 2014, British Broadcasting Corporation, in Factory Controller, Episode 1 (London, England: BBC Worldwide, 2014), 51 mins
Description
In Hereford Furniture we learn that Britain has gone from being the workhouse of the world to contributing 3% of global exports. But one man believes British manufacturing can not only survive but excel in a competitive global market. Compelling, charismatic and not afraid to tell it how it is, Lord Digby Jones is the authority when it comes to British business.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Jonathan Megson, fl. 2014, British Broadcasting Corporation
Author / Creator
Jonathan Megson, fl. 2014
Date Published / Released
2014
Publisher
BBC Worldwide
Series
Factory Controller
Topic / Theme
Furnishings, Business enterprises, Manufacturing industry
Copyright Message
Copyright © 2014 BBC Worldwide
Place Discussed
United Kingdom
×
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Future Finance, 2, New Traditions
presented by Nina Dos Santos, fl. 2015; produced by Cable News Network (CNN), in Future Finance, 2 (Atlanta, GA: CNN Newsource Sales, 2014), 12 mins
The way we interact with our money has changed. Hosted by network business personality Nina Dos Santos, Future Finance asks what's next in a world where old certainties no longer stand.
Sample
presented by Nina Dos Santos, fl. 2015; produced by Cable News Network (CNN), in Future Finance, 2 (Atlanta, GA: CNN Newsource Sales, 2014), 12 mins
Description
The way we interact with our money has changed. Hosted by network business personality Nina Dos Santos, Future Finance asks what's next in a world where old certainties no longer stand.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Cable News Network (CNN)
Author / Creator
Nina Dos Santos, fl. 2015
Date Published / Released
2014
Publisher
CNN Newsource Sales
Series
Future Finance
Speaker / Narrator
Justin Urquhart Stewart, 1955-, Guy Bunker, fl. 2006
Person Discussed
Justin Urquhart Stewart, 1955-, Guy Bunker, fl. 2006
Topic / Theme
Financial investments, Digital communications, Banks and banking, Counterfeit currency
Copyright Message
Copyright © 2014 CNN Newsource Sales, Inc.
Place Discussed
United Kingdom
×
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Future Finance, 5, Home Trading, Alternative Finance and Mobile Money
presented by Nina Dos Santos, fl. 2015; produced by Cable News Network (CNN), in Future Finance, 5 (Atlanta, GA: CNN Newsource Sales, 2014), 12 mins
Bankers make millions every day, trading from their desks in high rise financial centres around the world. But what if you could do the same from the comfort of your own home?
Sample
presented by Nina Dos Santos, fl. 2015; produced by Cable News Network (CNN), in Future Finance, 5 (Atlanta, GA: CNN Newsource Sales, 2014), 12 mins
Description
Bankers make millions every day, trading from their desks in high rise financial centres around the world. But what if you could do the same from the comfort of your own home?
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Cable News Network (CNN)
Author / Creator
Nina Dos Santos, fl. 2015
Date Published / Released
2014
Publisher
CNN Newsource Sales
Series
Future Finance
Speaker / Narrator
Oisin Lunny, fl. 1986, Jonathan Salem Baskin, fl. 2003, Nicola Horlick, 1960-, Isa Soares, fl. 2010
Person Discussed
Oisin Lunny, fl. 1986, Jonathan Salem Baskin, fl. 2003, Nicola Horlick, 1960-, Isa Soares, fl. 2010
Topic / Theme
Digital communications, Banks and banking, International trade, British
Copyright Message
Copyright © 2014 CNN Newsource Sales, Inc.
Place Discussed
United Kingdom
×
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United Kingdom: Business Ethics
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 1 page(s)
Sample
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 1 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Aperian Global
Date Published / Released
2014
Publisher
Aperian Global
Series
GlobeSmart
Topic / Theme
Business, English people, Corruption, Ethics, Management of Companies and Enterprises, Ethics of International Business, Indians (Asian)
Copyright Message
Copyright© 2014 Aperian Global
Place Discussed
United Kingdom
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United Kingdom: Communication Styles
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 2 page(s)
Sample
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 2 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Aperian Global
Date Published / Released
2014
Publisher
Aperian Global
Series
GlobeSmart
Topic / Theme
Social customs, Cultural norms, Communication, English people, Management of Companies and Enterprises, Developing Cultural Intelligence, Indians (Asian)
Copyright Message
Copyright© 2014 Aperian Global
Place Discussed
United Kingdom
×
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United Kingdom: Conversation Topics
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 2 page(s)
Sample
written by Aperian Global, in GlobeSmart (San Francisco, CA: Aperian Global, 2014, originally published 2014), 2 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Aperian Global
Date Published / Released
2014
Publisher
Aperian Global
Series
GlobeSmart
Topic / Theme
Social customs, Cultural norms, Communication, English people, Management of Companies and Enterprises, Developing Cultural Intelligence, Indians (Asian)
Copyright Message
Copyright© 2014 Aperian Global
Place Discussed
United Kingdom
×
