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The 30 Day MBA in International Business: Your Fast Track Guide to Business Success
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written by Colin Barrow, 1952- (London, England: Kogan Page Limited, 2011, originally published 2011), 313 page(s)
written by Colin Barrow, 1952- (London, England: Kogan Page Limited, 2011, originally published 2011), 313 page(s)
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Acree: A Lot of Negatives Building Against Intel
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produced by Bloomberg L. P.; interview by Tom Keene, 1952- (New York, NY: Bloomberg L. P., 2012), 2 mins
Cody Acree, an analyst at Williams Financial Group Inc., talks with Bloomberg's Tom Keene about Intel's results and the challenges for the company in the year ahead. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'
produced by Bloomberg L. P.; interview by Tom Keene, 1952- (New York, NY: Bloomberg L. P., 2012), 2 mins
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Advertising Creative Appeals
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produced by D.E. Visuals (Sunrise, FL: D.E. Visuals, 2006), 20 mins
Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising. Using both print ads and TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and Shock. The success of each appeal is well documented b...
produced by D.E. Visuals (Sunrise, FL: D.E. Visuals, 2006), 20 mins
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Advertising & Marketing on the Internet
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directed by Phil Rutsohn, fl. 1993; produced by Phil Rutsohn, fl. 1993, D.E. Visuals (Sunrise, FL: D.E. Visuals, 2001), 26 mins
Is the Internet 'Marketing Heaven' or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing & advertising on the Internet. Special topics include target audiences, structural considerations, efficienc...
directed by Phil Rutsohn, fl. 1993; produced by Phil Rutsohn, fl. 1993, D.E. Visuals (Sunrise, FL: D.E. Visuals, 2001), 26 mins
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AIG's Bonus Payments Controversy and its Decision to Adopt the 'Forced Ranking' System
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written by Prerna Chetri, fl. 2011 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2011, originally published 2011), 15 page(s)
This case is about American International Corp, Inc.’s (AIG) decision to revamp its compensation system in early 2010 and to adopt a 'Forced ranking' system that would influence incentive payments. In 2009, the leading insurance corporation in the US faced a severe backlash from taxpayers and the media after it...
written by Prerna Chetri, fl. 2011 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2011, originally published 2011), 15 page(s)
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Alibaba Can Do IPO Right, Avoid Flop: Tawil
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produced by Bloomberg L. P.; interview by Tom Keene, 1952- and Scarlet Fu, fl. 1997 (New York, NY: Bloomberg L. P., 2013), 3 mins
David Tawil, co-founder at Maglan Capital, discusses Alibaba looking to avoid a flop similar to Facebook by seeking a valuation below $100B for a potential IPO. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'
produced by Bloomberg L. P.; interview by Tom Keene, 1952- and Scarlet Fu, fl. 1997 (New York, NY: Bloomberg L. P., 2013), 3 mins
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American Express
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(Privately Published), 30 secs
This commercial, privately published, is about American Express.
(Privately Published), 30 secs
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Andrew Savitz Provides Definition of Global Reporting Initiative
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produced by Prendismo (Ithaca, NY: Prendismo, 2008), 2 mins
This reference video, produced by Prendismo, features Andrew Savitz provides a definition of the Global Reporting Initiative.
produced by Prendismo (Ithaca, NY: Prendismo, 2008), 2 mins
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Apple Positions to Take Over the Cable TV Box
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produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 3 mins
Apple is in talks with at least one of the largest U.S. cable companies about building a set-top box that would carry live television and other content, a person with knowledge of the discussions said. Topeka Capital Markets' Brian White talks about his outlook for the company on Bloomberg Television's 'In The Loo...
produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 3 mins
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Apple Should Return Cash to Shareholders: Schreiber
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presented by Mark Crumpton, fl. 1992; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 4 mins
Don Schreiber, WBI Investments CEO/Co-Portfolio Manager, discusses the financial outlook for Apple on Bloomberg Television's 'Bloomberg West.'
presented by Mark Crumpton, fl. 1992; produced by Bloomberg L. P. (New York, NY: Bloomberg L. P., 2013), 4 mins
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