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The Best Deal GiIlette Could Get? Procter & Gambles Acquisition of Gillette
written by David P. Stowell (Alexandria, VA: Northwestern University. Kellogg School of Management, 2006, originally published 2006), 18 page(s)
Sample
written by David P. Stowell (Alexandria, VA: Northwestern University. Kellogg School of Management, 2006, originally published 2006), 18 page(s)
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
David P. Stowell
Date Published / Released
2006
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Banks and banking, Stock market, Financial investments, Business, Manufacturing, Strategy
Copyright Message
Copyright © 2006 by the Kellogg School of Management at Northwestern University
Syllabus Topic
Strategy
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The Chicago Blackhawks: Greatest Sports Business Turnaround Ever?
written by Scott Kannry and James B. Shein (Alexandria, VA: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 21 page(s)
Sample
written by Scott Kannry and James B. Shein (Alexandria, VA: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 21 page(s)
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Scott Kannry, James B. Shein
Date Published / Released
2012
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Broadcasts, Marketing and advertising, Finance, History, Sports, Performing Arts, Spectator Sports, and Related Industries, Strategy
Copyright Message
Copyright © 2012 by the Kellogg School of Management at Northwestern University
Syllabus Topic
Strategy
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Company Mission Statement Examples
written by Society for Human Resource Management (Alexandria, VA: Society for Human Resource Management, 2014, originally published 2014), 2 page(s)
Sample
written by Society for Human Resource Management (Alexandria, VA: Society for Human Resource Management, 2014, originally published 2014), 2 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Society for Human Resource Management
Date Published / Released
2014
Publisher
Society for Human Resource Management
Topic / Theme
Organizational behavior, Business enterprises, Human resource management, Management of Companies and Enterprises, Strategy
Copyright Message
Copyright © 2014 by Society for Human Resource Management, all rights reserved.
Syllabus Topic
Strategy
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Core Competencies for Supervisors
written by Society for Human Resource Management (Alexandria, VA: Society for Human Resource Management, 2014, originally published 2008), 19 page(s)
Sample
written by Society for Human Resource Management (Alexandria, VA: Society for Human Resource Management, 2014, originally published 2008), 19 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Society for Human Resource Management
Date Published / Released
2008, 2014
Publisher
Society for Human Resource Management
Topic / Theme
Job skills, Leadership roles, Human resource management, Organizational effectiveness, Work measurement, Management of Companies and Enterprises, Strategy
Copyright Message
Copyright © 2014 by the Society for Human Resource Management
Syllabus Topic
Strategy
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Cutting Edge Communication, Planning and Organizing
produced by Eve Ash, fl. 1979, in Cutting Edge Communication (Melbourne, Victoria: Seven Dimensions, 2012), 8 mins
Serena arrives in town two days early and discovers Marcus and Carol have not planned the upcoming conference and they each have different ideas. Marcus suggests Serena is a distraction and he and Carol make jokes about it. Serena says distraction is an issue they all need to deal with individually, and she remind...
Sample
produced by Eve Ash, fl. 1979, in Cutting Edge Communication (Melbourne, Victoria: Seven Dimensions, 2012), 8 mins
Description
Serena arrives in town two days early and discovers Marcus and Carol have not planned the upcoming conference and they each have different ideas. Marcus suggests Serena is a distraction and he and Carol make jokes about it. Serena says distraction is an issue they all need to deal with individually, and she reminds them both that she has the power to dismiss them. Other team members comment on planning and organizing strategies. Serena sets 15 mi...
Serena arrives in town two days early and discovers Marcus and Carol have not planned the upcoming conference and they each have different ideas. Marcus suggests Serena is a distraction and he and Carol make jokes about it. Serena says distraction is an issue they all need to deal with individually, and she reminds them both that she has the power to dismiss them. Other team members comment on planning and organizing strategies. Serena sets 15 minutes for Marcus, Carol and herself to set some goals and they quickly begin making constructive suggestions and plans for the conference. Serena reinforces that to plan effectively is to always establish how much, and by when.
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Field of Study
Business & Economics
Content Type
Dramatized scene
Contributor
Eve Ash, fl. 1979
Date Published / Released
2012
Publisher
Seven Dimensions
Series
Cutting Edge Communication
Topic / Theme
Organizational effectiveness, Group dynamics, Employee-management relations, Human resource management, Association and organization conferences, Administration of Human Resource Programs, Internal Consulting
Copyright Message
Copyright © 2014. Used by permission of Seven Dimensions. All rights reserved.
Syllabus Topic
Internal Consulting
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Divestment Policy
written by Society for Human Resource Management (Alexandria, VA: Society for Human Resource Management, 2014, originally published 2014), 2 page(s)
Sample
written by Society for Human Resource Management (Alexandria, VA: Society for Human Resource Management, 2014, originally published 2014), 2 page(s)
Field of Study
Business & Economics
Content Type
General reference book
Author / Creator
Society for Human Resource Management
Date Published / Released
2014
Publisher
Society for Human Resource Management
Topic / Theme
Business affairs, Business enterprises, Organizational structure, Administration of Human Resource Programs, Strategy
Copyright Message
Copyright © by The 2014 Society for Human Resource Management. All Rights Reserved.
Syllabus Topic
Strategy
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Employer Branding at McDonald's: Redefining McJobs
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
This case is about the employer branding strategies adopted by McDonald's Corporation, one of the largest fast food chains in the world. Since the 1980s, entry-level jobs at McDonald's had come to be associated with low-paying dead end jobs. The term 'McJobs' had become synonymous with low-prestige, low-benefit, n...
Sample
written by Syeda Maseeha Qumer, fl. 2008 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2009, originally published 2009), 28 page(s)
Description
This case is about the employer branding strategies adopted by McDonald's Corporation, one of the largest fast food chains in the world. Since the 1980s, entry-level jobs at McDonald's had come to be associated with low-paying dead end jobs. The term 'McJobs' had become synonymous with low-prestige, low-benefit, no-future jobs in the service or retail sector particularly at fast food restaurants and retail stores. Though the term was coined to de...
This case is about the employer branding strategies adopted by McDonald's Corporation, one of the largest fast food chains in the world. Since the 1980s, entry-level jobs at McDonald's had come to be associated with low-paying dead end jobs. The term 'McJobs' had become synonymous with low-prestige, low-benefit, no-future jobs in the service or retail sector particularly at fast food restaurants and retail stores. Though the term was coined to describe jobs at McDonald's, it was later used to refer to any low-status job where little training was required and workers' activities were strictly regulated. Because of its common usage, the term appeared in the online version of the Oxford English Dictionary (OED) in March 2001 and the Merriam-Webster Collegiate Dictionary (Merriam-Webster Dictionary) in 2003. The case discusses how McDonald's systemically tried to redefine the term 'McJobs' and improve its employer brand since the early 2000s. According to McDonald's, this negative interpretation of McJobs was not only inaccurate but also demeaning to the thousands of people working in the service sector. As employer branding was a critical management tool for companies to attract the right talent, McDonald's decided to try and revise the image associated with McJobs. This it did by taking various initiatives that also included advertising campaigns aimed at showcasing the benefits of working at McDonald's and bridging the divide between people's perceptions of the McJob and the real employment experience of people actually working for the fast-food chain. Experts felt that these were some of the best examples of a company successfully planning and implementing an employee branding strategy. However, the case also highlights the challenges faced by McDonald's in attracting new talent as derogatory comments continued to be made about McJobs and this could discourage prospective employees from taking up such jobs.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Syeda Maseeha Qumer, fl. 2008
Date Published / Released
2009
Publisher
IBS Center for Management Research
Topic / Theme
Job satisfaction, Jobs and positions, Branding (Marketing), Restaurants and Other Eating Places, Strategy
Copyright Message
Copyright © 2009 by IBS Center for Management Research
Syllabus Topic
Strategy
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Employer Branding Initiatives of the US Army
written by Hadiya Faheem, fl. 2011 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2010, originally published 2010), 29 page(s)
This case is about the employer branding initiatives adopted by the US Army. Since the early 1970s, the US Army had been known for its recruitment efforts that aimed to encourage people to take up a career with it. Experts felt that it was one of the first organizations to practice employer branding more than a de...
Sample
written by Hadiya Faheem, fl. 2011 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2010, originally published 2010), 29 page(s)
Description
This case is about the employer branding initiatives adopted by the US Army. Since the early 1970s, the US Army had been known for its recruitment efforts that aimed to encourage people to take up a career with it. Experts felt that it was one of the first organizations to practice employer branding more than a decade before the term 'employer brand' was coined. However, recruiting for the US Army became a challenge with the country engaged in wa...
This case is about the employer branding initiatives adopted by the US Army. Since the early 1970s, the US Army had been known for its recruitment efforts that aimed to encourage people to take up a career with it. Experts felt that it was one of the first organizations to practice employer branding more than a decade before the term 'employer brand' was coined. However, recruiting for the US Army became a challenge with the country engaged in wars in Afghanistan and Iraq. Moreover, the recruiters also had to overcome certain misconceptions held by young Americans about considering a career in the US Army. This the US Army did by taking various initiatives that included recruitment advertising campaigns such as the 'Army Strong' campaign and the 'Officership' campaign that strove to showcase the benefits of a career with the Army. These noteworthy campaigns were supported by innovative recruitment tools such as the 'America's Army' game, Virtual Army Experience, and the Army Experience Center that aimed to bridge the divide between people's perceptions of the Army and the real experience of people actually working for the US Army. Experts felt that these campaigns and experiential marketing initiatives had led to an increase in recruitment numbers in the US Army and had also enhanced its employer brand. While some experts appreciated the US Army's recruitment advertising campaigns and its use of experiential marketing as a promotion tool, these initiatives also attracted criticism from certain quarters. Critics contended that the US Army was duping young Americans with their advertising and recruitment tools by projecting the career in the Army as a fun-filled and thrilling experience - something that was far removed from reality.
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Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Hadiya Faheem, fl. 2011
Date Published / Released
2010
Publisher
IBS Center for Management Research
Topic / Theme
Branding (Marketing), Military careers, Military life, Management of Companies and Enterprises, Advertising, Public Relations, and Related Services, Strategy, Americans
Copyright Message
Copyright © 2010 by IBS Center for Management Research
Syllabus Topic
Strategy
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Enterprise Rent-A-Car
written by Northwestern University. Kellogg School of Management (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 15 page(s)
Sample
written by Northwestern University. Kellogg School of Management (Evanston, IL: Northwestern University. Kellogg School of Management, 2012, originally published 2012), 15 page(s)
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Northwestern University. Kellogg School of Management
Date Published / Released
2012
Publisher
Northwestern University. Kellogg School of Management
Topic / Theme
Market competition, Organizational effectiveness, Business affairs, Human resource management, Management of Companies and Enterprises, Strategy
Copyright Message
Copyright © 2012 by the Kellogg School of Management at Northwestern University
Syllabus Topic
Strategy
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The Georges Hotel Case Study - Scenario A: Family Owned Business and Strategic Planning
written by Myrna L. Gusdorf, fl. 2013 (Alexandria, VA: Society for Human Resource Management, 2013, originally published 2013), 14 page(s)
Sample
written by Myrna L. Gusdorf, fl. 2013 (Alexandria, VA: Society for Human Resource Management, 2013, originally published 2013), 14 page(s)
Field of Study
Business & Economics
Content Type
Case study
Author / Creator
Myrna L. Gusdorf, fl. 2013
Date Published / Released
2013
Publisher
Society for Human Resource Management
Topic / Theme
Human resource management, Organizational effectiveness, Hotels and inns, Family organization, Management of Companies and Enterprises, Organizational Planning & Strategy
Copyright Message
Copyright © 2013 by Society for Human Resource Management, all rights reserved.
Syllabus Topic
Organizational Planning & Strategy
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×
