17 results for your search

Essentials of Marketing Collection, 1, The Internet Revolution
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in Essentials of Marketing Collection, 1 (United Kingdom: TV Choice, 2010), 31 mins
This program shows how Internet technology has influenced marketing over the past 50 years. It also explores relationship marketing in terms of recent developments in communication.
in Essentials of Marketing Collection, 1 (United Kingdom: TV Choice, 2010), 31 mins
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Essentials of Marketing Collection, Inside a Factory II: Cadbury's, The Making of a Chocolate Bar
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presented by Alison Hammond, 1978-; produced by Mus H. Mustafa, fl. 2005, in Essentials of Marketing Collection (United Kingdom: TV Choice, 2005), 31 mins
This is the story of how Cadbury's makes a chocolate bar. TV personality Alison Hammond takes us round their famous factory and explains the systems that underpin the process.
presented by Alison Hammond, 1978-; produced by Mus H. Mustafa, fl. 2005, in Essentials of Marketing Collection (United Kingdom: TV Choice, 2005), 31 mins
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Essentials of Marketing Collection, Designing a Website: Practitioners Tell Their Stories
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produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2007), 29 mins
This video details standards of website design. It discusses designing for a specific audience, conducting website testing, and creating easy-to-use navigation.
produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2007), 29 mins
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Essentials of Marketing Collection, Enterprise Case Studies 1: Winners and Losers
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produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2007), 42 mins
This program profiles S'amuser, a Glastonbury business that offers customers the chance to blend and create their own perfumes, Tyrell's Chips, a successful artisanal snack food operation, and Backbone, an osteopathic business that treats back pain without the use of drugs or surgery. The DVD also considers the fa...
produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2007), 42 mins
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Essentials of Marketing Collection, Greening a Business: The Eco-Auditor Calls
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in Essentials of Marketing Collection (United Kingdom: TV Choice, 2007), 1 hour 2 mins
In these case studies two very different organisations call in eco-auditor Donnachadh McCarthy to help them operate in a more environmentally sustainable way.
in Essentials of Marketing Collection (United Kingdom: TV Choice, 2007), 1 hour 2 mins
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Essentials of Marketing Collection, The Green Factory: Ecover Washing Products
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produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2007), 34 mins
This film tells the story of a remarkable "green factory" and of a Belgian company called Ecover. Ecover claims it is possible to make a profit and help save the planet. It tries to be sustainable in every aspect of its production. PRODUCTS: Ecover makes washing products - but unlike the big brands they avoid ingr...
produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2007), 34 mins
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Essentials of Marketing Collection, Fair Trade In Action: The Fashion Business
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produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2008), 29 mins
What is fair trade? How does it work in practice? What difference is it making to people in the developing world? This is the story of fair trade fashion company People Tree
produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2008), 29 mins
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Essentials of Marketing Collection, Inside a Hotel: The People, the Jobs
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produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2008), 37 mins
This program visits two luxury hotels and looks at such jobs as concierge, receptionist, and head waiter. It emphasizes the importance of teamwork to the provision of quality customer service.
produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2008), 37 mins
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Essentials of Marketing Collection, The A to Z of Customer Service
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produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2008), 29 mins
Featuring case studies, this program examines the essential components of quality customer service. It covers first impressions, explains how to deal with customer complaints, and discusses internal customers and teamwork.
produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2008), 29 mins
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Essentials of Marketing Collection, The Green Pioneers: The Science of Sustainability
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produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2008), 27 mins
This is a profile of two companies that seem to have proved it's possible to be green and make a profit. Ecover make cleaning and washing products. They avoid raw materials based on petrochemicals which, they claim, make "the big brands" so damaging - to our health and the environment. Green People make skin care...
produced by TV Choice, in Essentials of Marketing Collection (London, England - Bromley: TV Choice, 2008), 27 mins
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