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The term “Ebonics” has been coined to identify the nonstandard variety of the English language that is spoken by some 2n Americans. However, the identification of Ebonics as a dialect has been the subject of debate among educators and politicians. In this program, John Rickford uses his 25 years of research on 2n-American English to clarify key issues surrounding the Ebonics controversy.

Featuring commentary from experts, this program explores the forces in male culture that condition many boys and men to dehumanize and disrespect women. The DVD discusses the pervasive message in popular culture that encourages men to control and humiliate women.

This program introduces a variety of tools for building arguments and shows how to employ various persuasive strategies when creating arguments. It teaches how to discover and elicit new ways of thinking about a topic and explains how to analyze the arguability of a thesis, develop support, present evidence, use logic and appeals, organize counterarguments, and employ concessions.

This DVD examines the process and commercial utility of advertising. It defines the promotional mix, discusses advertising’s role in marketing, explains when, where, why, and how to advertise, considers various forms of advertising media, and shows how to measure the efficacy of an advertising campaign.