Featured playlist:  Clips for College: Marketing by Jordan White, Alexander Street Press

Introduction to Marketing - This instructional video from D.E. Visuals provides a general overview of marketing, introduces marketing strategies, and features examples and interviews from both consumer and business/organizational markets.

Marketing Research: Part I - This instructional video from D.E. Visuals introduces the concept of marketing research, its role in a good marketing plan, and seven steps to follow in envisioning, implementing and benefiting from market research as part of an overall business plan.

This D.E. Visuals clip looks at the first of four parts of outlining a marketing plan: defining the product.

This D.E. Visuals clip captures the third and, perhaps, largest piece of a marketing plan: product promotion, attracting new customers and communicating with current customers.

Advertising Creative Appeals - This D.E. Visuals title looks at advertising as a crucial marketing tool, focusing on the ways in which a message is crafted and the formation of the brand.