Playlist: Producing for the Theatre: Business of the Theatre by Kathleen Saylor, Alexander Street Press
This series describes the business aspect of producing the play, how you raise the money to capitalize a play or musical, structuring budgets to account for pre-production and 'running' costs, and developing a marketing/publicity and advertising plan. It features theater professionals, including noted publicist David Elzer; Michael Gill, general manager for such productions as Mamma Mia, Phantom of the Opera, and Hairspray; an entertainment lawyer; a theatrical venture capitalist; and an advertising executive from Sorrino-Coyne, the commercial theatre's top advertising agency; who offer insights into forming a contract and negotiating. The discussions are both dynamic and informative and offer insights into how you form a contract and behind the scenes negotiations that are vital for all aspects of theatre production.
Duration / Pages
Producing for the Theatre, Business Of The Theater: Glen Cassale/Michael Gill
directed by Bill Carroll, fl. 2008; produced by TMW Media Group; interview by Glenn Casale, fl. 1984-2015 and Mike Merrick, fl. 1973-1986, in Producing for the Theatre (Los Angeles, CA: TMW Media Group, 2004), 50 mins
In this segment of Producing for the Theatre, we'll deal with the pragmatic, the unglamorous side, the business aspect of theatre. This is a domain of the suits as they're called, the managers, the accountants and the business producers. We're going to talk about the mercantile world of building a budget and… and being responsible merchants of the arts.
28 Jul 2015
Producing for the Theatre, Business Of The Theater: Randy Snow, David Elzer
directed by Bill Carroll, fl. 2008; produced by Jennifer Ream, fl. 2006-2012, TMW Media Group; interview by Nate Bynum, fl. 2005 and Mike Merrick, fl. 1973-1986, in Producing for the Theatre (Los Angeles, CA: TMW Media Group, 2006), 50 mins
Marketing or promoting a play or a musical for that matter can be almost as important as the structure and the form of the play itself. For a producer of a theatre piece must decide who he's trying to reach, who has the base and also to join those people who maybe have never been to the theatre and there are two aspects of the theatrical world that concentrate on that. We're talking about a publicist, a press agent, and the advertising agency. We were in the Los Angeles recently where we had the privilege of interviewing a leading press agent, David Elzer and today in our studio, we have with us a gentleman named Randy Snow who is an executive with R & R Partners who are arguably the largest advertising agency on the West Coast in Washington, DC.
28 Jul 2015
Producing for the Theatre, Business Of The Theater: James Donovan
directed by Bill Carroll, fl. 2008; produced by TMW Media Group; interview by Mike Merrick, fl. 1973-1986, in Producing for the Theatre (Los Angeles, CA: TMW Media Group, 2005), 50 mins
One of the most important players on the business side is the lawyer. Despite what the great bard, William Shakespeare was reputed to have said, "First, kill all the lawyers." Lawyers are the engine that enable producers to work properly, legally and efficiently, raising money, creating budgets, drawing up contracts, negotiating with the unions. These are just a, a few of the areas that need a protective oversight of an attorney. Today, we are pleased to have a leading attorney in many areas of endeavor, Mr. James Donavan.
28 Jul 2015
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