McDonald's Adventure in the Hotel Industry

McDonald's Adventure in the Hotel Industry

written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)

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Abstract / Summary
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their stays in the Golden Arch Hotels. Most seemed to agree, however, that the four-star rating didn't seem to match with McDonald's image.
Field of Interest
Business & Economics
Author
Stefan Michel, fl. 2005
Copyright Message
Copyright © 2005 by the Thunderbird Global School of Management. All Rights Reserved.
Content Type
Case study
Format
Text
Original Publication Date
2005
Page Count
16
Publication Year
2005
Publisher
Thunderbird Global School of Management
Place Published / Released
Glendale, AZ
Subject
Business & Economics, Social Sciences, International Business, Hotels and inns, Market competition, Food industry, Organizational change, International trade, Management of Companies and Enterprises, Negócios Internacionais, Negocios Internacionales, McDonald's Corporation, Global Product/Service Issues
Keywords and Translated Subjects
Negócios Internacionais, Negocios Internacionales

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