McDonald's Adventure in the Hotel Industry

McDonald's Adventure in the Hotel Industry

written by Stefan Michel, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 16 page(s)

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Abstract / Summary
In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their stays in the Golden Arch Hotels. Most seemed to agree, however, that the four-star rating didn't seem to match with McDonald's image.
Field of Interest
Business & Economics
Stefan Michel, fl. 2005
Copyright Message
Copyright © 2005 by the Thunderbird Global School of Management. All Rights Reserved.
Content Type
Case study
Original Publication Date
Page Count
Publication Year
Thunderbird Global School of Management
Place Published / Released
Glendale, AZ
Business & Economics, Social Sciences, International Business, Hotels and inns, Market competition, Food industry, Organizational change, International trade, Management of Companies and Enterprises, Negócios Internacionais, Negocios Internacionales, McDonald's Corporation, Global Product/Service Issues
Keywords and Translated Subjects
Negócios Internacionais, Negocios Internacionales

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