Carrefour's Exit from South Korea
written by Indu Perepu, fl. 2012 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2006, originally published 2006), 20 page(s)
Details
- Abstract / Summary
- The case describes Carrefour's entry and expansion strategies into the South Korean market and the reasons that led to its exit from the country. The company failed to localize its stores and the products sold according to the needs and preferences of Korean consumers. Carrefour chose to venture into the Korean market on its own without a local partner, due to which it failed to understand the market and was unable to select good locations for its stores. The company employed most of the top management personnel from France and this was not viewed favorably by the local employees, and Carrefour too often faced problems from local labor unions. After a decade of unsustainable operations and cut-throat competition, Carrefour finally announced the sale of its South Korean business in April 2006.
- Field of Interest
- Business & Economics
- Author
- Indu Perepu, fl. 2012
- Copyright Message
- Copyright © 2006 by IBS Center for Management Research
- Content Type
- Case study
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 2006
- Page Count
- 20
- Publication Year
- 2006
- Publisher
- IBS Center for Management Research
- Place Published / Released
- Hyderabad, Andhra Pradesh
- Subject
- Business & Economics, Social Sciences, Strategic Management, International Business, Local populations, International trade, Business failures, Retail Trade, Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, Corea del Sur, Coréia do Sul, Republic of Korea, Carrefour, South Korea, Foreign Market Entry Modes, Korean
- Keywords and Translated Subjects
- Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, Corea del Sur, Coréia do Sul, Republic of Korea
