Carrefour's Exit from South Korea

Carrefour's Exit from South Korea

written by Indu Perepu, fl. 2012 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2006, originally published 2006), 20 page(s)

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Abstract / Summary
The case describes Carrefour's entry and expansion strategies into the South Korean market and the reasons that led to its exit from the country. The company failed to localize its stores and the products sold according to the needs and preferences of Korean consumers. Carrefour chose to venture into the Korean market on its own without a local partner, due to which it failed to understand the market and was unable to select good locations for its stores. The company employed most of the top management personnel from France and this was not viewed favorably by the local employees, and Carrefour too often faced problems from local labor unions. After a decade of unsustainable operations and cut-throat competition, Carrefour finally announced the sale of its South Korean business in April 2006.
Field of Interest
Business & Economics
Author
Indu Perepu, fl. 2012
Copyright Message
Copyright © 2006 by IBS Center for Management Research
Content Type
Case study
Format
Text
Original Publication Date
2006
Page Count
20
Publication Year
2006
Publisher
IBS Center for Management Research
Place Published / Released
Hyderabad, Andhra Pradesh
Subject
Business & Economics, Social Sciences, Strategic Management, International Business, Local populations, International trade, Business failures, Retail Trade, Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, Corea del Sur, Coréia do Sul, Republic of Korea, Carrefour, South Korea, Foreign Market Entry Modes, Korean
Keywords and Translated Subjects
Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, Corea del Sur, Coréia do Sul, Republic of Korea

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