Alibaba in 2011: Competing in China & Beyond

Alibaba in 2011: Competing in China & Beyond

written by Hadiya Faheem, fl. 2011 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 25 page(s)

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Abstract / Summary
This case discusses the success of Alibaba.com Corporation (Alibaba) in China under the leadership of Jack Ma (Ma), its founder. It talks about the transformation of Alibaba into one of the most successful e-commerce companies in China and also analyzes its business portfolio. The case explains in detail the rationale behind Ma starting an e-commerce website and his efforts to bring about the growth of the company. Alibaba had emerged as the largest e-commerce company in China. The company tailored its strategies to meet the needs of the customers and made a mark because of its understanding of the Chinese language and culture. However, some experts also raised doubts over the sustainability of Alibaba's business model.
Field of Interest
Business & Economics
Author
Hadiya Faheem, fl. 2011
Copyright Message
Copyright © 2012 by IBS Center for Management Research
Content Type
Case study
Format
Text
Original Publication Date
2012
Page Count
25
Publication Year
2012
Publisher
IBS Center for Management Research
Place Published / Released
Hyderabad, Andhra Pradesh
Subject
Business & Economics, Social Sciences, Strategic Management, International Business, Online selling, Online shopping, Computers, Computer Systems Design and Related Services, Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, Alibaba Group, China, Internationalization of Firms, Chinese
Keywords and Translated Subjects
Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales

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