Strategic Analysis and Growth in an Emerging Economy (A): Mobile Handset Industry in India

Strategic Analysis and Growth in an Emerging Economy (A): Mobile Handset Industry in India

in Journal of International Business Education, Vol. 4, 2009, pp. 73-86 (Edinburgh, Scotland: Neilson Journals Publishing, 2009), 14 page(s)

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Abstract / Summary
By Prashant Salwan. This is the first case in the series on strategic analysis and growth in an emerging economy. In case A Nokia is the market leader in India’s mobile handset market. Until 2001 Nokia had not experienced competition in this market. After 2003 there were four additional major competitors in the market: Samsung, Sony Ericsson, LG and other local manufactures. Nokia’s market share was falling. India is an emerging economy, which has an exceptional growth rate. The demographics, legal system, and economy are all very dynamic. These macro forces are presenting important opportunities for mobile handset manufactures. The MDs of the mobile handset manufacturers are planning their future strategies in India.
Field of Interest
Travel
Copyright Message
Copyright © 2009 NeilsonJournals Publishing
Content Type
Periodical article
Format
Text
Page Count
14
Publication Year
2009
Publisher
Neilson Journals Publishing
Place Published / Released
Edinburgh, Scotland
Source Title
Journal of International Business Education, Vol. 4, 2009, pp. 73-86
Subject
Travel, Business & Economics, Personal Interest, Social Sciences, International Travel, Communications Equipment Manufacturing, Wireless Telecommunications Carriers (except Satellite), Viajes Internacionales, Viagem Internacional, Ericsson, Sony, Samsung, Nokia, India, Indians (Asian)
Keywords and Translated Subjects
Viajes Internacionales, Viagem Internacional

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