Strategic Analysis and Growth in an Emerging Economy (B): Developing Competitive Advantage – Mobile Handset Companies’ Generic and Multinational Strategies in India

Strategic Analysis and Growth in an Emerging Economy (B): Developing Competitive Advantage – Mobile Handset Companies’ Generic and Multinational Strategies in India

in Journal of International Business Education, Vol. 4, 2009, pp. 87-102 (Edinburgh, Scotland: Neilson Journals Publishing, 2009), 16 page(s)

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Abstract / Summary
By Prashant Salwan. This is the second case in the series on strategic analysis and growth in an emerging economy. In this case the mobile handset manufactures have to decide which competitive strategies to adopt. India’s market is attractive as manufacturing inside India has become very cost effective. The competitors have to have market specific and country specific strategies. The major players (Nokia, Samsung, and Sony Ericsson) have differing resources and competitive strengths. They have to develop competitive generic strategies for India and develop multinational strategies for cost leadership, linking the advantages of Indian manufacture with their global market positions.
Field of Interest
Travel
Copyright Message
Copyright © 2009 NeilsonJournals Publishing
Content Type
Periodical article
Format
Text
Page Count
16
Publication Year
2009
Publisher
Neilson Journals Publishing
Place Published / Released
Edinburgh, Scotland
Source Title
Journal of International Business Education, Vol. 4, 2009, pp. 87-102
Subject
Travel, Business & Economics, Personal Interest, Social Sciences, International Travel, Communications Equipment Manufacturing, Wireless Telecommunications Carriers (except Satellite), Viajes Internacionales, Viagem Internacional, Samsung, Apple, Ericsson, Sony, Nokia, India
Keywords and Translated Subjects
Viajes Internacionales, Viagem Internacional

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